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Recently in a few groups inside and everyone chat, there are many netizens are asking, do e-commerce sites (such as wholesale) there is no efficient way to increase the flow of fast, and some people say to buy ads, and some people say go to the major forums and micro-blog promotion, in fact, I know according to think, We through the site's own optimization can allow the site traffic to get a burst of effect, below the knowledge to share the Web site traffic to improve the top ten magic Weapon:
One: Featured website content
For the promotion of the website, the author's view is that the platform is just the foundation, content is the key. The content of the website is very characteristic, the visitor will often come back to see, return a high, so first the content constructs good is kingly. The content is not limited to articles and information, can also be other services, such as E-commerce socks products, or the seller's services.
The characteristic content can be divided into the following 5 kinds roughly:
1, characteristics of the column: Now a lot of wind zinc are doing interview column, for the industry site is very advantageous
2, the advantages of content: This point I do not say that the internet such a lot of articles.
3, heroic characters: this point for the community-Class interactive site is very applicable.
4, has the characteristic module: for example some SNS class website competition parking game and so on.
5, has the characteristic service: For example Mall website's parcel mail, delivers the small gift and so on free.
Two: the brilliant title Party
One said that the title of a lot of people disagree, that is in the cheat flow, here I want to say is a good title party, not only allows users to click, but also can play the role of SEO optimization. But the title and content should be tightly linked in a hack, if the content is unrelated, or exaggerated, so that users feel fooled, it is appropriate and the reverse.
Three: The fine differentiation of columns
The site's columns are equivalent to the city signs, visitors will be able to quickly find the content of the need to all rely on it, so the situation, reasonable, according to the user's actual needs of the subdivision of the column, set properly, users are very convenient to find what needs, for SEO also has an indirect role.
IV: Targeted Topics
The theme here is from the perspective of market promotion, there are two main functions:
1, if the content of the site is very large, can not be a number of specific small points of the column subdivision, you may set up a special topic to be supplemented and in-depth introduction, equivalent to the database through the topic of the same topic or related content to carry out targeted promotion.
2, the search engine optimization, because the topic-specific directory, the content of special, rich in the chain, can say that an excellent topic can be a small personal site, so the search engine on the topic of the weight will be very high, so the topic to carry out some necessary optimization, the effect is very good. For example, the author of the company's "Xiang Yin" topic.
V: Clear Navigation
Each site has navigation, it is the site of the sign, the user experience of navigation to do, the user is naturally willing to often come, like a park, the sign set well, the tourists are very time-saving and labor-saving can be a wonderful landscape tour, the mood good next time also willing to come again. The navigation design needs to note the following 4 small points:
1, navigation as far as possible not to use JS call, to a glance.
2, in addition to the head to unify the whole station navigation, preferably in the pages also for targeted navigation.
3, good bread crumbs path, so that users can find the frequency of the first, column entrance.
4, random everywhere can let users find a sense of the rise of the content easily.
Six: The excavation of recreational topics
In the domestic current 500 million netizens, among them in some netizens online entertainment mainly, we from the actual statistical data, entertainment class of the site or section, the proportion of the largest, the highest flow. Therefore, as much as possible to dig out the entertainment users interested in content, increase the website PV is kingly, such as it types of web sites, can increase Ming paper columns, of course, E-commerce site applicability is not strong, but can also increase some of the site users to share, increase the user experience.
Seven: Make good use of recommendations in the station
Most of the sites are doing well, special e-commerce sites, the same products between the recommendations, the same price between the recommendations, as well as the promotion of combination packages, such as according to the clothing site socks, you can recommend to play the underwear to the user, users buy socks when the underwear also needs.
Eight: Do a good job in the station interactive
This interaction and interaction in the Forum, this refers to different columns, different sections of the interaction, for example: know according to the whole station of clothing have "packet" a word, add anchor text to it, the user clicks, will go directly to product package page, again as we in "password" the word adds hyperlink, the user mouse moves here, will be able to display 3-5 help information about the password. Of course there are many ways of interacting, you can play their own image.
Ninth: article/Product content page
This is also a key factor, users see the most pages are content-oriented articles/products, especially for the users from the search engine, are basically directly into the article page/product page, so the article/product content optimization is heavy. such as selling socks site, it is necessary to let users see the advantages of socks, practical place.
X: Articles/Products List page
The importance of the list page is second only to the content page, so also want to seriously, under the hard Kung Fu, mainly reflected in the page of the text recommendation and advertising position optimization work, to recommend valuable articles or products.
Through the above 10 points of operation, to create a user to remember the site, but also with no traffic, the top ten magic weapon not only in a short period of time to let the site traffic burst up, but also to allow the site for a long time in the invincible position. This article original from: Know according to all the members of the costumes (http://www.52socks.com), reproduced please indicate the source, thank you for your cooperation!!