10 tips for getting a good ranking in search

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Let the Web site by Google, Yahoo and MSN included is not difficult, difficult is where to start. Here's my newest and best tip to show you how to get started.

1. If you are not compelled to do so, do not enable the new domain name. If possible, you'd better use the original domain name or website, because Google has no way to immediately include new domain names or websites. For whatever reason you want to use the new domain name, you have to wait 9-12 months before you can find it on Google with the keyword you want.

2. To optimize your site for your customer base, not those search engines. This doesn't sound intuitive, please hear me out. When someone enters a word in the search box, the search engine does it to find the page that best matches the word. If the person enters a word that is exactly what your site is offering, that person is likely to be your potential client. All you have to do is optimize your site to meet the needs of this person. If you don't know who your client is, then you have to figure it out for yourself. You can find websites that may give you some statistical information, and you can browse through websites and forums where your customers might go, and listen to what they are saying. Where you get the information on your site design, keyword selection and site content building is very critical.

3. Investigate your keywords extensively. The search terms that you think your customer base might use may not be right at all. To find the most appropriate words you need to optimize, use these tools, such as keyword Discovery, wordtracker,google adwords, and Yahoo Search Marketing data. List the keywords that are relevant to your site and use different keywords for each page of your site. Never choose a very broad word, such as "travel" or "vacation", because these words can hardly explain what your site is about.

4. Based on your keyword survey to design your site, build the site structure and navigation columns. Your survey may reveal an area you have not discovered or a product or service item that you might want to add. Let's say you sell toys. There are a number of ways you can classify products and build structures to make it easier for people to find the toys they are looking for. Is anyone looking for toys for children of different ages? (check out such a word, "preschool toys*" "refers to preschool children's toys." Or are people more likely to look for different brands of toys? Your survey of key words is likely to make you realize that people are looking in many different words. All you have to do is provide a variety of search methods in the navigation bar of your site. On the navigation bar, you should have links to different pages such as toy brands, suitable age groups, categories, and so on.

5. The program you use on your site should be "friendly" to the search engine's crawler program. Search engines do not fill out forms, do not search within your site, do not read JavaScript-written links, menus, or read drawing files and Flash. This is not to say that your site is not able to use these things, of course you can! But you must provide other ways for it to browse your site. If you have a drop-down menu on the Internet for people to choose from a different column or product brand, these reptiles will never find those pages. Make sure that you have an HTML link on the main navigation bar of each page that can go directly to the homepage level of your site. On those pages, you also need to have a deep HTML link to a separate product or service page. (HTML links don't have to be text links, and the picture bars included in the tags are also HTML links, because search engines can follow these links to other pages.) ）

6. Add as clear an ALT tag as possible to the text and picture links inside the site (alt tags). Site visitors and search engines read the links section of the site's text (anchor text) to see what the link will take them to a place. Don't use text like "Click here" to give a link, which will only let them guess what kind of content will appear when clicked. Each text and picture link should be described as clearly as possible. The easiest way to write these words is to articulate the anchor text and the ALT attribute is basically the key word/word that links to the page.

7. Edit the important website pages with vivid and appealing articles based on the keywords you choose and the needs of your target audience, and of course make sure that the search engines can read them. This is the decisive factor for a website to succeed. Search engines need to see articles with enough keywords to understand how to categorize your site. These articles cannot be filled with pictures or hidden in animations. Write these articles according to your most relevant keywords, and do not forget the wording can not be jerky, pay attention to the site visitors reading feelings. Each page has no requirement on the number of words, the repetition of the key words does not have a destiny. The important thing is not to affect the real visitors (non-crawler) reading, in the need of time, where necessary to use the keyword. No reason to put the keywords on the top of the page does not play a role, and looks too silly.

8. The keyword Editor to each page unique title tag, title tag to each search engine provides very important information, so it is also a very important factor. The keywords you use in the text should also appear in title tag. Always keep in mind that the link text that appears in the search engine to your site is the text you use in this tag. Make sure that each title tag accurately reflects the content of the page it is on. Tag also uses some of the search terms that ordinary visitors might use.

9. Make sure your site has link value. In search engine optimization, other sites to your link is also a very important factor, because the major search engines are very attached to a site as a whole link wide. You can go to find thousands of links, but if your site is not good, why do people want to link you? Conversely, if you are the whole network is very useful information, even if you do not ask, others will take the initiative to chain you. Exchange links are also good, but you have to ensure that visitors to your site can see the relevant content of the highly valuable sites. Keep in mind that if you link to a bad site, your visitors will be able to notice, and the same search engine can find it.

10. Don't hang on to any key words, and don't worry too much about rankings. If you follow the above 9 points correctly, you will see that the target customers from the search engine are increasing very quickly. Don't worry about the ranking of a keyword, you need to see increased traffic, sales, and conversion rates. (You can sign up at this clicktracks site and do a free test, and you'll see what's more important.) Adding new content is certainly good for the site, but the new content should be to make the site information more useful, not to increase it. Commercial websites are good for business content, and you don't have to criticize your product history. Site visitors and search engines will not be able to express their views on this.