10 Tips for SEO writers for business-to-business websites

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It's hard to write a business-to-business copy. You will find yourself explaining and "touting" some of the complex product mechanics, as well as being creative and persuasive. It's even harder to write SEO copywriting for business-to-business websites, and these tips may help you.

Pay attention to Categories

Use category nouns on the page. In most cases, business-to-business searchers prefer to search for category nouns rather than brand names. Brand name is more unique, so it is easy to find your site when searching brand name. Use the brand name, but do not forget to include as many categories of proper nouns as possible.

Page Topic focus

Search engines will identify the theme of a page, don't let them be confused. Focus the content of a page on the keyword strategy of the page. If you have multiple topics, it's best to put them on a different page. Do not optimize multiple keywords on a page that are not related.

Don't forget the long tail

When you write text for a page, it is best to know the long tail words that a business-to-business searcher might search for. When the theme of a page is set to "delivery system", your target page should also write some words such as "distribution", "Classification" and so on. A good B2b-seo copy can contain these long tail words correctly.

Note the keyword Order

In some cases, the keyword order does not affect PPC. However, in SEO, the keyword order has a great influence. Obviously, no one wants to use unnatural text, but if your keyword research shows that "LTL shipping" is more popular than "Shipping LTL", be sure to use more popular text in your article.

Note the use of single plural

Whether a keyword uses a singular or negative result can be very different. When you search for "Healthcare consultants" and "healthcare consultant," you will find that even in the top five of Google's search results, you get different results. As long as you want to rank for which keyword, write them appropriately in the content (also in the title tag).

Long articles useful

In business-to-business websites, long articles are good things that give you more opportunities to explain the attributes and benefits of your ticket, giving you more opportunities to highlight your company's products and services. Long articles are good for search engines, and it gives search engines a better chance to judge the subject and depth of an article. However, when you write long articles, don't forget to emphasize your keywords with "H1" and "H2" tags in your head and tag.

Page Header Rich Keywords

Creative, engaging and keyword-free business-to-business headlines are not easy to write, even for the best business-to-business copywriting. If your title is creative, appealing, but not rich in keywords, you should use the following strategy. In some cases, you want to follow the creative title and put it in the picture. If this is the case, write a keyword-rich alt tag for the picture, place the category headline somewhere on the page, and give it a H1 tag. In this way, visitors will be influenced by headlines and search engines will know what the Web page is about.

Picture contains descriptive text

Text description text is a good way to make pages rich in keywords. Many products do not need to explain the text, a red polo shirt does not need to explain. However, the characteristics of business-to-business products are sometimes not as clear as pictures. This time, it is necessary to write some descriptive text for the picture, a line or a small paragraph can be. Good business-to-business copywriting can be a good opportunity to sell a product to potential customers or to influence the results of an engine.

Anchor text in your head when writing

Internal links are very good, it will let search engine spiders find other content on the site, and you write articles used in the anchor text link to SEO optimization is also helpful. Before you write an article, you should know which pages you can link to or should link to from the article you wrote. Then determine what anchor text should be used for each link. Once you know the most optimized anchor text links, you can integrate them seamlessly into your copy. If you do not do an internal link based on anchor text after the site completes, then the copy should be edited again.

Customize tag labels for the same picture on different pages

Alt text is important, although it is not visible text. First, make sure you write the alt label text for the picture. Next, if you use the same picture more than once in one station, write a different alt label text for them. Most business-to-business companies do not have a rich library, so they often reuse some of the existing pictures. If a picture is used more than once in a site, web designers often copy them directly to the new address without changing the label text. If you have the same picture on different pages of your site, write the alt label text for the picture based on the keyword strategy for the page. For example, the same picture may be used separately on pages that are subject to "Material Handling systems" and "delivery systems" to ensure that their ALT tags match the keywords of each page optimization.

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