1000 people see 1000 from the media

Absrtact: 1000 of people in the eyes of 1000 from the media, one of the income is not as good as selling tea eggs, the reporter is not a nice diner. Luchamret said: "To fight, or succumb to the fate of the arrangements, this is a difficult decision." Or: You are wrong, very

1000 of people in the eyes of 1000 from the media, one of the income is not as good as selling tea eggs, the reporter is not a nice diner.

Walk thousands of miles

Hamlet said: "It is a difficult decision to fight or succumb to the arrangement of fate." ”

Or: You are wrong, many people will be Shakespeare wrote this classic quote translated as: "To survive or die, this is a problem." ”

Since there are 1000 hamlet in the eyes of 1000 people, in the media age, the same words should have different meanings and interpretations. As a former media person who is reading a lengthy piece of Shakespeare's drama, I said: it is necessary to give you a new translation.

The reason why I have so much to do with Sarah is because I first want to deny the story of the media age mentioned earlier.

Or, "Why do you want to deny yourself?"

I can only said: "I have no self-denial, I do not only lack the media strength of the media." ”

died of euthanasia.

The media gradually develop their wisdom, but also in the coffin of their own to set the last few nails. In the old media age, even the literate people are not many, the newspaper practitioners are more than the culture of the upper-middle, and the audience to the media trust is very strong. But the Times change, the majority of media people have mastered the expertise is clearly not comparable with professionals, not to mention the open wisdom, nature can not and Cheng like the spirit of victory and material victory double harvest.

In the modern social division of labor, the media is just an intermediary agency of information service and advertising intermediary. As an intermediary, the media want to make money, nothing more than selling advertising, distribution, doing activities, collecting protection fees, there are some online activities, electricity and other new models. As for the sale of data like Reuters Bloomberg, most Chinese media do not yet have the technical analysis capability.

If we continue to develop, the media industry will face the challenge of survival. --kai-Fu Lee Yue.

Is the press going to die? Obviously not, if you have enough survival wisdom, you will live simple and happy. The dead will only be dinosaurs, because the size is too large, when the advertising select the newer media organizations, turn slowly with hundreds of, thousands of or even tens of thousands of levels of media organizations will face survival problems. The media either lose weight and slim down to improve efficiency and vitality, or die. It is not a rational way to learn how to cut meat with a Buddha or to cut your own flesh with a knife.

The most critical and reflective abilities that the media and the media should have are rarely used on their own, and now the top echelons of the media cannot give up their past successes and ways of thinking. What is more regrettable is that most of the media organizations adopt a one-size-fits-all approach, cutting off experienced old journalists and introducing more young blood, but editors or the middle class do not have enough ability to guide the growth of young journalists. Then the media, which does not know how to open source and only throttle, is slowly falling into a vicious circle.

The media fight for talent. How do you ask someone to pay the bill when you have a talent that leads to your content and the services it offers that you can't attract?

In the long run, small media have a better chance. 100 of the following media organizations, such as fashion magazines, advertisers high profit margins, distribution does not lose money, the network impact is small, will be easier to survive. Income of tens of millions of per year is sufficient to support a small team. If the income is only millions of, then the team will lose weight to continue to improve efficiency.

The media's future is in doubt. Cheng has created a relatively good model, single-handedly, by virtue of their relatively numerous multimedia practitioners excellent English proficiency, financial analysis ability and the past accumulated network and the ability to grasp the character of the people, cloud technology can be done to sell advertising and a modest charge of protection fees. But if Cheng wants to continue to do big cloud technology, then can only recruit relevant people, so the efficiency will inevitably be further reduced. Because Cheng a person's output will soon reach its physical limit, so its advertising will continue to raise prices.

Cheng created a so-called media era. In fact, there is a way to survive the well-being of the media, in the future if I venture, will choose this direction, but now I will not say. Even if someone has found a similar direction, the younger brother believes that I will still be better than them in this field and have more experience.

Born to Change

Freedom of speech is everyone's right, so the audience will accept the complaints of the media. But back to calculate, if you are a person in a media year to earn more than 100,000 yuan, it is better to learn from Beijing, a foreign aunt, selling tea eggs. Although the early days of reading useless, the building of atomic bombs is not as good as selling tea eggs. But with the development of the economy, basically the income of the former high paid class selling tea eggs began and the generation of atomic bomb convergence trend, and even was surpassed.

But although a lot of media income is not as good as an aunt selling tea eggs, but you do not have to belittle yourself. Because two months to earn 130,000 of the media Cheng, and an annual income of 400,000 of tea eggs, are the top earners in their respective industries. So if you have enough power, you can actually achieve or exceed the income level of the selling tea eggs.

The future income of all walks of life will gradually converge. From abroad, the average mental worker may earn less than a manual worker, but relatively speaking, physical exertion does not need so much.

A good mathematical person will find that there is another problem. If I earn 100 dollars a day and work eight hours a day, one hours equals 12.50 dollars. If I spent five minutes reading one of your articles, this article would be worth almost a dollar. However, I certainly do not want to waste a dollar, if I read that your article is not worth, you can return me a dollar? So my psychological price drops to two yuan one, and the author is worthy of my trust, I can accept the occasional waste. And he can earn more than 100 dollars a day because more people subscribe to pay, until they reach their reasonable income or even higher.

The limitations of the number of words or articles make it impossible for many media people to express themselves adequately, or to express or uninformative. This is the media fee system of sadness, will also become a micro-letter from the media people's taboo, I later in another statement.

The company, by its marginal effect, spends money on people who create more value, and the reader chooses to pay for more valuable information. What a professional reader needs is an ordinary media person to provide information, not to provide judgment. Because your intelligence is not enough to help your readers make judgments, unless you are able to have a broader vision and expertise like Cheng. The caveat is that Cheng already has an entry-level CFO's junior professional ability, but he can only earn an accountant's money if he continues to be a journalist. Mentality is also very important, you see other people enjoy the time, can have a great teacher in the face of typhoon when he strong by his strong, the wind swept the calm of the hills?

Sima Qian's chunqiubifa made him one of the most successful historical records, and Jin Yong's erudite made him one of my favorite writers. So I think, the media people first to learn Jin Yong Read more books, not a quote can only think of lyrics, and then can become a better recorder. Furthermore, the quality of your work and your strength of character determine your historical status and your current income. Because readers are not worried about the disappearance of information providers, the question is whether or not your work is worth the reader's pay. By the way, strength of character may pay a heavy price in the era of imperial dictatorship.

Is the market always able to repair itself when confronted with problems? The answer is: yes. I am a paying person, if your price is too high or the quality of the article down, naturally there will be other competitors, with low price and high quality to compete for my eyeballs, you become a substitute. This is a reason that any public-level economist knows.

Big Rascal Yuesheng Yue: "Never negotiate with irrational blackmail." "So you as an information collector, if you can not provide a deeper level of additional services or thinking, why should I choose to get information from you, why do I not spend two yuan to buy a tea egg?"

In addition, the media and news are not the whole of life. As everyone's food and clothing parents, readers have a lot of time to go to entertainment, fitness, reading, tourism, leisure. In addition to the practitioners, you just think about how much time you have to read the news in addition to the mobile period, you can understand this truth. Many of these words have been spoken by the media ever since.

Put aside the spirit of victory

The value of media and media people still exists. For businesses and entrepreneurs, if they want to have the ability to protect themselves, they should at least have a copy of the media, even if they don't want 3,000 of their patrons. In addition to modest money, but also to have the ability to counter competitors and prevent blackmail ability, to avoid the encounter of Chen Flyover. Even Warren Buffett has done it.

As media people develop, there may be a group of famous writers in the blog or forum era. You have no Cheng boldness, leave the big city, put down the original fame and fortune. Since everyone is a rise to the people, naturally to five meters of bow, it is difficult to imitate Tao Yuanming mining chrysanthemum under the east fence, more difficult to reach Jian ' an seven, bamboo forest seven yin height, more to become the Warring States era Meng June under the diners, not satisfied with the status quo when the sword, muttering two: no fish no meat without a car. Wait for the opportunity, give up the spirit of victory, to stand out.

You see, fortunately, even if you give up the spirit of victory that most people like, media people and media organizations, the future of the way is far less pessimistic.

PostScript：

1, as a scholar, my biggest disadvantage is that can not do quantitative analysis, can only erudite do pseudo qualitative analysis, that is, according to past experience to carry out the conclusion inferred. If there is a data model that can calculate the amount of advertising money companies are willing to invest in the future, and the media organizations and media that the money can carry, it will be easier for current media practitioners to make judgments about the future.

2, Yuesheng words I made up. The source of some foreign stories is also.