12-Point Consumer experience optimization details on online trading platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Why is your site less attractive to consumers? Why is your site conversion rate low? As an operator today, we do not think from the perspective of Internet marketing to consider this issue, from the consumer experience, the online trading platform site need to pay attention to what the details?

1. Remember who your site's consumers, potential customers, and customers are. Their own design and construction of the marketing site, in addition to their own look no problem, so that your consumers like is the most critical. Through the design and construction of marketing site, first let consumers understand themselves, understand their own product brands, understand their products and services advantages, but also let consumers know that you are aware of them.

2. The computer version of the online trading platform site is important, and the mobile version is also important. Mobile Internet equipment is becoming more and more popular, to provide consumers with a computer version experience as good as the online trading platform mobile version of the site, for the retention of consumers is a great help. If your platform blog is built using WP, I recommend you use Wp-touch this plugin to make your platform for mobile users more friendly.

3. Online trading platform Because the information is relatively large URL address will inevitably change, if there is a revision we try not to jump to 404 pages. Do not let our 404 error page Too much, this is not to say is the damage to the consumer experience, of course, reasonable use of 301 redirect is also a good way.

4. The description of the products in our online trading platform uses as little jargon as possible. If it is unavoidable, we may as well in the platform to open up a Wikipedia-like column to explain these professional terminology, to do a FAQ form of the page, which will be helpful to your platform conversion rate. The reason is very simple, if the consumer can not understand what you say, you say no more is useless.

5. Our online trading platform site to do the necessary SEO, that is, search engine optimization. Site In addition to achieve the necessary marketing functions, without prejudice to the premise of consumer experience, the layout of the key words should be.

6. Online trading platform site integration of social elements. The more common is social login, social commentary and social sharing, so that our consumers have a better experience, can also help us to promote the platform.

7.Flash is an online trading platform to say the stumbling block on the site. First, Flash will slow down the loading speed of the platform; second, the mobile device is not compatible with it at present; third, the key information in Flash is now most of the search engine can not understand.

8. Online trading platform site does not do a good job of the consumer registration form. Many consumers see cumbersome and unfriendly registration process have chosen to leave the site. So we need to do a good job of registration process and registration interface friendly design.

9. In addition to marketing testing, online trading platform sites also require usability and consumer experience testing.

10. Online trading platform site's different browser compatibility test. For personal webmaster, the most headache is the compatibility of IE Kernel browser, because the current version of IE more, and users are scattered distributed in different versions, scattered user groups need. Of course, today's mainstream browsers, such as the Chrome browser, Apple's Safari browser, Firefox firefox browser and other compatibility is also different ignore. In addition, you can perform compatibility analysis on mobile devices such as ipad tablet, iphone and Android phone.

11. Online Trading platform Site security. After all, in virtual network transactions, consumers are most concerned about security. It is important to do the necessary safety precautions. The first is to make the site safe, followed by consumers are also safe.

12. Tracking and testing. This is mainly from the online marketing perspective, to see what consumers like, do not like what, and then cast.

I believe that after these consumer experience details optimization, your site will certainly be very attractive. This article originates from the High-definition network TV set-top box: http://www.fwtd.cn/original, reprint please retain the source.