2014 Business-to-business website Optimization Operation Guide

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Baidu has a very large market share in China, so it is a powerful channel for business-to-business marketers. In the eyes of business-to-business marketers, Baidu's search engine is the most popular search engine in the global marketplace. By November 2013, Baidu search engine market share is 63.55%. The other two big players in the market are 360 21.84% of the market and Sogou 10.53%.

Baidu's optimization is necessary for any business-to-business company with a Chinese website. Although 360 and Sogou are also important, but how to say 360 and Sogou are relatively new two up-and-comer, and in the foreseeable years, I believe that the era of Baidu hegemony, so there is not too much documentation, in the SEO optimization industry is also listed not yet on the 360 and Sogou Search Engine optimization guide.

What makes Baidu optimization so unique, it is like 2009 Google, I believe we also know that the domestic review is different so the rules of the game.

For Baidu to optimize the need to create high-quality and quantity of content, Baidu also to perform a specific technology (domestic you know) requirements, the establishment of a large number of linked databases, and in line with China's censorship system.

Soseo Blogger's strategy in this article is to streamline the Operations Guide for business-to-business Web sites, but the concept can also be applied to the industry.

Content requirements

No duplicate content: Baidu punishes the site more for duplicate content, for repeated content Baidu more stern compared to most other search engines. Each piece of content should be unique on the site. Especially at the beginning of a very good practice is, regularly check the quality of the site content is in the early days by others a large number of reprint, if found no names reproduced contact other sites to remove plagiarism content. In the initial development of the site, pay close attention to the issue of repeated content so that the early industry has a word: Positioning set the World "How to locate the theme of the site."

Language usage: All content and META tags should be unified in simplified characters. Baidu prefers simplified Chinese to traditional characters, and does not like Roman phonetic characters and special character.

Content Description: In Chinese language, there are many dialects and multiple meanings, one word can have 7 different meanings. Make sure the words are fluent without typos. From the point of view of business-to-business marketing, this means you need to hire someone who understands your product and understands the local dialect.

Content quantity: Baidu relies heavily on content quality and quantity to achieve rankings. Each page of the site you want to rank should have a unique content of at least 300 words.

Title Tags: Simplified chinese characters are equal to two characters, so the best limit is 35 characters. Each title to do, using a keyword-rich phrase, in the product page description is to fuse keywords, but also to cover the brand terminology.

Meta Description: Unlike Google and Bing, Baidu's additional focus on meta descriptions is a factor in ranking. Make sure each meta description has one or two keyword phrases and one brand term. Also keep in mind that the meta description is limited to 78 Chinese characters.

Meta keyword Tags: meta keywords may be eliminated for most other search engines, but Baidu still uses them as a factor in ranking. Keyword tags are implemented on each site's page, typically including 3-5 keyword phrases, avoiding keyword piling.

Image ALT attribute: Baidu's algorithm crawl image is still very basic. The ALT attribute is the most important ranking factor in the image, so make sure that they are used on each image.

Title Tags: title H1 tag algorithm, Baidu and other search engines are no different. Make sure that each page has a H1 label and appears before any other header labels. Also make sure that your title tag is in a hierarchical structure. Be sure to incorporate keywords into the title, but avoid keyword stuffing.

SEO Technical Requirements

Robots.txt: Baidu and other search engines like, in fact, do not like to use robots.txt file site. If present, it should be deleted. You typically set any important rules in the robots.txt file that should be set in the. htaccess file or IIS server settings.

Domain and multiple domains: Baidu especially likes the level two domain name. If you have a website with a high weight, then you can immediately create a two-level domain name to do a column, then this column will quickly get ranked.

The speed of the website: the speed of the website is a main factor of Baidu's rank. Slow-loading sites have a much lower chance of ranking well, so the code still needs to be streamlined.

IFRAME: Do not put any important content in the IFRAME. Because Baidu spiders can not recognize any element of the Web page within the IFRAME.

JavaScript and Flash: Baidu can not effectively crawl JS and flash. If you need to place navigation or any other important elements in JavaScript, make sure there is an alternative to HTML somewhere on the page.

Link Building Requirements

Navigation: As mentioned earlier, it's hard for Baidu to crawl the content of JavaScript. For usability considerations, having a master navigation pull-down menu may be necessary. A good way to do this is to create a footer text linked to every important page on the site. Make sure that each page has some form of text link this makes it easy for Baidu to crawl and transfer weights.

Anchor text: Baidu still places a lot of weight on anchor text. All links in the internal link structure should contain anchor text optimized for keywords. When creating external links, try to use anchor text as much as possible.

Link building: Baidu's algorithm is the largest area, is also the most influential one of the rankings is the link building. Baidu still thinks the number of links is important sometimes than quality. So building a lot of lower quality links is still an acceptable practice. Generate high-quality links whenever possible and avoid any risky link building plans. Directory submission and content local to establish high-quality links more secure policy.

Business-to-business Web Marketing Guide--China's legal requirements

Location: A valid website address in China should be at home or better.

Domain type: Baidu prefers sites of the following domain types:. cn,. com,. Net. Web sites use. gov domain names generally have higher precedence than all other domain types.

Virtual Host: In addition to more like Chinese domain name, Baidu also prefers to host the website in China. This will also help increase the speed of page loading.

Internet Content Publishing License: Access through the China Ministry of Industry and Information technology ICP License will greatly improve the organic search rankings.

Check: China Gov examines its content. If a section contains any words that are blacklisted by the Chinese government, Baidu will repeat the data index page or site as a whole. By the Chinese gov blacklisted, if the site appears here the word is basically excluded in the rankings. If your site allows users to generate content, be sure to take steps to reject any submissions with the content of these words.

Business-to-business website Marketing Guide--Baidu tools

Submitted site: Because Baidu will not have any Webmaster tools or site Map submission function, the site should be resubmitted every time a major change to the site. Baidu Webmaster Tools can submit relevant information.

Keyword research: optimization for Baidu, Baidu should do keyword research. There are differences in the search habits of each user group. This Keyword Estimator tool can be used for Baidu keyword research.

To do business-to-business website marketing through Baidu backstage, Baidu Index, Baidu, such as the list of key data analysis

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