2014 electric business start-up, do you think of these several problems?

This is a good time for the electric business, because everyone can be your user. This is also a bad time for the electric business, because everyone is in the price. Before we start looking, let me give you an example. This May I resigned from a software company North District Sales director's work, resolutely started the electric business enterprise. Everyone says I'm 2b. Then I put my electric business starting point in Yantai Big cherry This product, everyone said I stupid b! Fresh electricity business on the way to die countless revolutionary ancestors, I a electric business rookie put all the assets + old man's old age to do a once express traffic jams, a car will compensate 100,000 of the project. 120,000 cash, 5 credit cards, one diamond shop. A computer, a printer, a person, this is my all, with Shun Fung's agreement has not talked I dare to say I am shun Fung's VIP, it turns out that I am indeed shun Fung's VIP, but also the entire district's largest VIP. One month settlement of freight more than 500,000. By the way, Shun Fung, really cool, more than 10,000 single goods, there is no damage or loss of goods, distribution time more than 48 hours of only 17, all compensation. It turns out everyone was right, June 2 the first day of delivery, 2nd number 3rd, I lost 90,000 in two days. There is a problem with the cherry boxing, 843 cases of cherry customers are all rotten after receiving the refund. Then I stopped shipping the deal for 5 days after the sale. Behind the family's huge pressure and their mouth full of blisters, 10 days lost 10 pounds. After 7 days to continue shipping, improve packaging, new training packaging staff, set up a quality control system, issued one months of goods. I filled out nearly 100,000 yuan of pits, still making a lot of profits. Trailing this pit gross margin remains more than 40%. Looking back, I can still live in the electric business industry for the reason is two: first, my very low-cost marketing strategy. Second, I am very high gross margin and customer stickiness. Disassemble to analyze: 1. Marketing strategy, cherry season through train average click Fee is 3-4 yuan, I can only say "wow", and then pinch the wallet, turned away. I classify my client groups, and then give up some customers, the main mother group. The details are not detailed. I used 100 boxes of cherries for more than 10,000 orders. What is the ROI? Not clear, anyway I know, in the whole Yantai do the best 10 cherry shops inside, my marketing cost is the lowest. There is a tricky, I do not spend a penny, only through micro-BO micro-letter interaction on the advertising to achieve Shandong Traffic radio, Shanghai Traffic Radio, Zhejiang and other social media. I took a picture of a college student who bandaged the injured foot to a beggar. Then Qilu Earth Large Media initiative to find me. And then I did my ad. Shandong TV channel, almost all the newspapers in Jinan. I didn't spend a penny, and I earned hundreds of bucks. Yaan earthquake, I donated 1000 pieces, the remittance screenshot was sent to the microblog, and then was forwarded 1000 times, reading volume of nearly 100,000. It's much better than a 1000-dollar train. I sold my cherry to the team of Luneng football team Han. Then 9 of the RighteousnessMy brother gave me a ticket to the club and the national team. There are too many examples. 2. High margin and customer stickiness. In this age when everyone is in the low price, I must find a way to fight the price of death. So in the beginning decided to do high-end, set the highest price. Cherries cannot be returned, and the logistics cost of a kilo of cherries is as high as 10 yuan. The shipping cost of a box of cherries is between 40-50. Customers receive the goods even cheaper, a rotten fruit, sour fishy rancid, you lost the entire customer will not come to you to buy. Other people's cherry are 115 yuan 5 kg package mail Shun Fung. I use 4 kg luggage mail Shun Fung sell 218, sold to the last lowest price is no less than 170. At the same time do a good quality inspection, cherry all by the choice, do not allow any one diameter is less than the specified diameter, there are scars, defective fruit into the box. Then do a good job after the sale, for the loss of the broken. In fact, as long as a good quality inspection will almost not have bad fruit, but the customer bought at ease, after the after-sale also satisfied. A box of cherries only 4 kg, the family two days to eat, and then come back to buy me still. I put 4 cards in each box of cherries, the customer received the Cherry card to their friends and neighbors, they come to buy will have a discount, but also to the front of the customer rebate. And then snowball it all the way down. Gradually formed a group of viscous strong fans. Not only for my good products and services to pay the bill, but also a life to help me sell to earn kickbacks. Mothers with children at home, very busy, send a message to earn 5 yuan, they are happy to do. Said to say more, this is my 2013, there is a pit did not drown me, there is no wind let me fly to heaven. Pay is the feelings, the harvest is the trust of customers. Well, this example is thorough enough, it should be apart from the details, all explained clearly. Okay, look at the 2014. 2014 is destined to be a few happy several families worry year. The electric business big guys fights the Life-and-death. Sellers are also struggling to survive online. 2014 If you still want to be a dealer, please think clearly the following questions: Open shop costs too high, the promotion cost is too high, is the obstacle? Customer price of 120 yuan cherry category through train Click already 4 dollars, can do? If you think you can't, see the example above. The homogeneity of the product is severe, is the obstacle? is the cherry enough homogeneous? All cherries are red, sour and sweet, and 22-35mm in diameter. Why some people sell 151 kg someone to sell 501 Jin. Did you really analyze your product and your customer base? Did you really write the copy into the customer's heart? The product is not good, the logistics has the difficulty, the packing is the big question, the customer experience is very bad, is the obstacle? Fall on the ground can break the cherry can sell tens of thousands of Jin, what reason do you have to do other kinds of customer experience? b Shop too strong, C store No development space, B shop can not afford to mix! Is it really an obstacle? Do you really dig out your core competencies? You really understand Ma Yun that sentence, "Elephants will never step on the dead ants"? will not promote no marketing will not be able to draw a car, is it an obstacle? Do you really want to pushDid you sell your product? Do you insist on communicating with 10 potential customers every day? Did you really make the most of the resources around you? Money can solve the problem, do not spend money will not solve it? It was written with emotion, and the Buddha went back a few months ago when the hundreds of chat windows were opened. Heart filled with emotion, don't want to say too much. Opportunities are reserved for those who are prepared, and success only belongs to those who are gifted and hardworking. Share it with your majesty. Reply here, a lot of people add me qq ask me is not really, ask me some details, I am here to simply say it. People in the province are always skeptical. All over the traffic radio stations, the daily commuting hours of the program can be micro-trust micro-blog interaction, my micro-letter micro-blog name is reflected in my shop content, such as: XX shop selling Cherry and so on, every day I will take out the time to interact with the host, hair conditions, mood, evaluation program content, Then my name was read when my interaction was read. At the same time I have a good relationship with them in private, send them a personal one or two cases, they will read my content frequently, the exposure rate is very high. Several radio stations to do together, the effect came out, but to really heart to operate, too tired. Shanghai Taiwan late Peak "Yang anchor Taiwan" of Yang, Shandong, a wide late peak "all the Way" the host Wei days, all through this manner became friends. Then say Han. I am a fan, Shandong Luneng Taishan Football Club members I like very much. That a while Han wife pregnant, and Cherry is the most blood fruit, the most suitable for pregnant women to eat. So I recommend my cherry to Han in Weibo letters. Then Han reply, to the wife bought two cases, I sent a box. Then Han introduced me to a couple of teammates. Wang, Yun Wei. Han is pregnant, his fans know, but do you think it's a business opportunity? Talk about TV. That day I went to Unicom Business Hall, went out just met a college student in a beggar old lady bandaged injured feet. I took photos and uploaded Weibo. Then almost all the media in Shandong came to me. I asked them to write the communication when not to write my name, write my microblog name, and my microblog name is called XXX sell cherry. Then I got on TV, I got on the newspaper, and I got the royalties. I went to Hubei???? I didn't even think about it!