2014 Q1 Mobile Game Publishers list: China's share of hand travel expanded to top the list

The China Mobile game Market quarterly data Monitoring Report, published in the 1th quarter of 2014, shows the Chinese Hand Tour (NASDAQ). Cmge in the 1th quarter of 2014, with 18.1% mobile gaming full platform distribution market share again first, and in the 1th quarter continued to expand this lead, market share than the previous quarter increased by 0.9%. Le tease, touch, Fei, and Kunlun are ranked second to fifth in the market share of 16.2%, 12.4%, 10.3% and 9.8% respectively. In the report, the Chinese mobile gaming market continued to grow at a rapid pace in the 1th quarter of 2014. As the core player of the game product promotion, marketing and operation, the Distributor decides whether a product can be successfully pushed to the market, and its value and position are being paid more and more attention by developers and channel operators. With strong capital, brand, promotion, operation ability of the first-line mobile game publishers have become the core driving force of China Mobile gaming industry. China's hand tour, fun, Touch, Fei, Kunlun and other first-line mobile game distribution Enterprise's overall market share further expansion, market concentration has been improved. China Dragon Map, Dream Hand Tour and other emerging issuers began to emerge, with their star products into the distribution market competition, the quarter outstanding performance. In addition, there are many channel resources, a large number of users and strong product capabilities of research and development enterprises to the distribution market. China Mobile gaming enterprises have not only limited themselves to product development, platform and distribution strategy has become the mainstream of future positioning and development of enterprises. The 1th quarter full platform product flow aspect, the Chinese hand swims continues to maintain the leading position, the market share is 18.1%. Traditional distribution ideas and the strengthening of the distribution channel layout, so that in the medium and heavy online games to maintain the advantages of the distribution, through the "God Steal milk Dad: small yellow people run" and other leisure products, and further strengthen the product line type of richness. The Matthew Effect of the mobile game publishers was more pronounced than in the previous quarter, and the market share of the top three mobile game distributors was further expanded. According to the Analysys International report, the first three major issuers in the 4th quarter of 2013 accounted for 44.5% of the total platform market share, compared to 46.8% in the 1th quarter of 2014. The report believes that China Mobile gaming industry after a year of exploration and growth, the major mobile game issuers to the 1th quarter of 2014 has established a considerable degree of industry barriers in their respective areas of superiority continue to deep expansion, happy enclosure. The Android Market, for example, has already accounted for half of the Android market. According to the report, China's hand tour and joy play accounted for 23% and 22.1% of the market share of the Android market in the first quarter of 2014, totaling as much as 45.1%, which surged 10.6% from the previous quarter's total. Barclays recently issued a report saying that it is recommended to buy Chinese hands again because it is bullish on the global distribution strategy of China's hand tour and rich game reserves.and raise the target price to 34 dollars. In addition, Nomura Securities, Brean Capital, etc. also strongly recommended to buy Chinese hand tour. As of June 9, China's tour of the closing price of 18.35 U.S. dollars, the Barclays $34 target and 85% of the increase in space.