3 Classic Web page index conversion rate is the most important site indicators!

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You don't have to worry too much about 1000 or 1 million people visiting your Web site, just by improving the search rankings, user loyalty, continuous access time, and reducing the jump rate to optimize the conversion rate.

Article | Mikal E.belicove

Since 2005, when Google Analytics (Google Analytics) has been free, marketers, media experts and everyone in between are trying to find the most valuable indicator in a variety of page metrics, such as the number of pages visited, visitors, and visits. But at the same time, many corporate bosses ignore the overall data presented by these indicators, focusing only on sales and the guidance of websites. That is, if a Web page does not create benefits or collect contact information from potential customers, there must be something wrong.

In the view of Nielson Norman, a partner at the Fremont Group in California, Jakob Nielsen, the company should still believe that the information that users search on the site, whether it's sales or corporate bosses, is not entirely right. In his view, the most important data should be the conversion rate, which is the ratio of web visitors to the number of responses on the page and the total number of visitors to the site, which may be to open an article, make an appointment or buy a product. Conversion rates provide an efficient and accurate way for companies to determine the attractiveness of Web pages to browsing users. With it, you don't have to worry about 1000 or 1 million people visiting your website.

In fact, to calculate the conversion rate of the Web page, it is not difficult to distinguish the visitors from the total number of visitors who have responded to your website. The complex is how to further improve the conversion rate.

Nielsen presented 3 Classic Web page metrics, which played a key role in the promotion of web conversion rates. If you can make a fuss over these metrics, you can create a more successful website and run a more successful company.

Search engine Rankings

If your site search is on the first page of the search page and you think it has something to do with your industry, your company really doesn't have to be on the Internet. Because the fact is, only 2% of the online users will see the search results from the first page. Through a few months of SEO work, daily content updates and a good interface design can help you get to the first page of the search engine.

User loyalty

This metric is for visitors who repeatedly visit your site, the "visitors" defined in Google's Analytics, relative to the visitor who visited only once (uniques). The smaller the percentage of visitors to your total number of visits, the higher the loyalty of your visitors. This loyalty metric is important because it is much easier to sell your product to someone who is already loyal to your customer than to the customer who first contacted it.

Jump rate and continuous access time

This is exactly two indicators, but two of them are highly correlated. Jump rate refers to the number of users who visit the page but then leave (that is, he thinks your site is too bad) the ratio of the total number of visitors; the duration of the visit refers to the amount of each visit, the number of pages viewed, and the time it takes to stay on the site.

Low jump rate and high access duration prove that your site is useful and valuable to users.

Nielsen also warns that even if you pay attention to all of the above standards, conversion rates and the products that your business can provide are the most inseparable. In the final analysis, the simple point is that if you can give people what they want, then your conversion rate must be very high, even if your site is very ugly. Translation | Cross Zheng