3 steps allow you to get targeted customers through SEO, and let targeted customers pay for it

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Speaking of SEO, to achieve the first page ranking and more traffic is one thing, but how to ensure that these rankings to your site to bring you the flow of traffic, how the flow of cash?

Here are three steps to make sure your SEO optimizes your site to bring the traffic you need.

STEP1: Identify your target audience

You know your clients best. So it should be easy to identify your target audience, but when it comes to SEO, it's not always the case. If you offer a different service or product line, your target audience can cover a number of different areas. This makes it more difficult to steer traffic to the correct page.

If you do not have a clear purpose, but only one to study the conversion of customers, then your SEO strategy can not effectively change the flow of cash. Instead, you set a phased flow target, each completes a phase of the goal, and then to reach the next, then you can do a good job in SEO.

This is necessary, you have to classify the customer type or your business type, for each part of the need to develop a different SEO strategy, because each part of the customer has different needs, you also need to target this group of customers with different services and products. So how do you set goals? Of course, first get the most easy to make money flow, quickly get the first part of the profit, you can continue your SEO optimization.

STEP2: Choose the right keywords

Once you've identified the target, the next step is to select the keyword that the potential customer will search on the search engine for the product or service.

When choosing a keyword, don't focus only on the high search index. You have to be in the customer's perspective, consider their search habits, to determine your keywords. There are also many suggestions on how to choose keywords, such as measuring the amount of search and the degree of competition. But most importantly, if you can't hit the keyword your potential customer may search for, then even if you get the traffic, it's irrelevant, you can't get the ideal conversion rate, and the flow will be a headache.

In addition to selecting the relevant keywords, you also have to consider the search for different keyword customers purchase intention. There are such words that look very similar, but represent different search intentions, you need to differentiate, choose a higher purchase intention of the keyword, this is the typical long tail word-low search volume, low competition, high conversion rate. That's a very scary word.

Example：

For example, a local moving company in Hangzhou want to do SEO, first of all will think of these 2 keywords: "Moving" and "Hangzhou moved." Obviously, "move" the search volume is higher, but we will choose to optimize "Hangzhou move". Why?

There are two reasons:

1, "Hangzhou move" less competition

2, because the relocation is affected by the region, if your company is not covered by the whole country, then move the word for you, the economic benefits far less than "Hangzhou move", this is your target customers.

STEP3: Provide content that your customers care about

After you find the right customer, the next task is to provide them with what they want. This content must be able to solve the customer's problem, so think about what problems you need to solve before you pay for the customer by SEO, and make sure that the content on your page solves the user's questions so they will pay the bill.

Let me give you a few more examples:

Do you provide services that require a high degree of expertise? Then you need to update your content regularly, and the content must be professional and trustworthy, and you have to let your clients know that you are the expert in this field.

Do your clients need to see what you've done? Then show your past success experience or finished product, enhance customer trust to you, improve turnover rate.

Why do customers buy your products/services? Provide a contrast to the customer and let them know that choosing you is better than choosing a product of another brand.

By providing customer care, you not only solve their problems by answering their questions, but you can also get accurate traffic.

Summary

Make sure your SEO strategy brings accurate traffic to your site, choose the keywords that are easy to translate, provide your customers with what they want, and become experts and opinion leaders in this field.

This article address: http://www.dongjichang.com.cn/thread-2257-1.html