360: Split mobile phone assistant set Hand tour division

An adjustment is brewing within the text/Linfonglei 360. The confirmation message from Qihoo 360 shows that it will split up 360 mobile phone assistants, split the mobile gaming business and set up a mobile gaming division. Chen, the 360 vice president who is responsible for the overall business of mobile phone assistants, is responsible for the new mobile gaming division and manages the browser business. Instead of a game phone helper business will be responsible for management from within the promotion person. Zhou, a person close to 360, said the adjustment was made to separate products from profitable operations, maintain the KPI independence of the product team and the revenue orientation of the operating team, rather than mixing the two. Zhou has maintained a high strategic position on mobile phone assistants, and does not want the entrance to touch the ceiling and will be affected by huge profits, but hope to keep the wolf, against the impact of Baidu +91. Another 360 insiders said that Zhou's choice of spin-off was also due to the rapid growth in revenue from mobile gaming business, which has surpassed page-level tourism as the focus of 360 future revenue growth. Chen extremely by Zhou 祎 attention, especially before its operation "Uninstall mobile phone pre-installed Psoriasis Application" event, also be weeks recognized. Therefore, Zhou will be mobile games and browsers of the two major changes in the main tool hand. 360 of its gaming platform's third-quarter revenue was 67 million U.S. dollars, up 163% year-on-year and 10% per cent, according to earnings reports released yesterday. However, it did not disclose the income of mobile gaming. Assuming that mobile gaming revenue is equal to the revenue of the web game, its Q3 hand tour income is about 33.5 million U.S. dollars, accounting for about 17.8% of total income. Earlier, the data revealed that the third-party app store, 360 mobile phone Assistant user coverage, active user penetration rate of more than 34.5%, continue to lead the channel market hand. Pea pods followed by 20.4%, and the third 91 mobile phone assistant 12.4%. According to the latest "China Game Industry Report" released by the game, the end of September 2013, the Android system game distribution platform's industry concentration further increased among them 360 mobile phone assistant market share accounted for 28.3%, nearly 30% of the market share leading other distribution platform. However, 360 aspects also face the impact from Baidu. This August, Baidu 1.85 billion U.S. dollars to acquire 91 wireless, and then start integration. In addition to Baidu Assistant +91, Baidu recently also integrated its mobile gaming business at most cool, began to rob the mobile gaming market.