4 major programs for hospital website optimization

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I. Analysis

1, analyze the website, analyze the target customers. Study the customer's attributes first. Figure out what keywords our target customers will normally use to search, that is, to analyze the user's search habits. and find the low competition, large flow of target keywords.

2, the competitor analysis, research they are through what way to promote, the main keyword what, included in the situation.

Second, in-Station optimization

1, the site needs to highlight the user experience, such as: home to join the hospital features, special projects, special effects therapy, recent activities, success stories.

2, the key words layout.

3, do the title, label, picture alt description, 404 pages, Links, Sitemap.

4, adhere to a day or more original articles, as far as possible to the anchor text into the content, to enhance the weight of the site has a great effect.

5, the establishment of the message board, customers pay more attention to the evaluation content.

6, Long tail keyword: can do a question and answer platform, this platform can enlarge customer experience degree, and this platform is very friendly to search engine, can bring some potential target customer to the website.

III. Promotion

1, blog promotion (blog is characterized by strong communication, credibility of high)

In a large blog site, register a few blogs, using good spread, wildfire method, to publish some of the customer valuable original articles. Blog to long-term maintenance optimization, and maintain communication with customers, the customer's message to reply.

2, micro-bo promotion (micro-blog is characterized by strong real-time, interactive and convenient, currently very popular)

Register on a large microblogging platform (need to obtain a real-name certification), research our specific characteristics of the population (what kind of people, they are most concerned about what, how can they listen to), a number of valuable, unique updates, will get more reprint rate, to the fan consultation questions for professional response, improve your site's attention , at the appropriate time, carry out prize-winning activities, provide free prizes to encourage.

3, QQ Group promotion

Find some local groups, after the group with the group after the Administrator and other members of the familiar face, and then occasionally send their own ads (discount category), or with the administrator, and then publish ads or their own become the administrator after the change group bulletin and other methods to achieve the purpose of publicity.

4. Forum Promotion

Select the relevant forum, in the popular version of the area issued publicity stickers, register a number of user names, put their own propaganda affixed to the top (version of the post in the area, the weight of the site is very good). Do the interactive work, strive to get the essence of paste.

5. Reverse Link

Insist on daily stability to do high-quality outside the chain. This is also the key to improve the weight and ranking.

Iv. after-sales

For customers, Statistics good mobile phone number or QQ number, the Chinese New Year holiday, a group of warm blessing messages and messages, increase customer loyalty and trust.

This article Admin5 first, the pink Big cloth Doll www.jyt520.com Original, reprint please indicate the source.