4 Simple tips to reduce bounce rate

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It seems that the bounce rate is a problem that will never leave the development and search engine optimization independent of the professional scratching head. So how do you get visitors to stay instead of leaving your site? Today I will tell you about our company's website how to reduce the bounce rate.

1, provide relevant content:

If you buy a new pair of shoes, see a beautiful shop, see the shoes you want to buy then you will be very happy, even after you buy the shoes, you have to look at a few more eyes to see if there are other suitable for their own or family shoes. But when you suddenly find out through the door that they sell mobile phones? Then I think you'll turn around and leave (most likely never return).

The same goes for your site. Some developers are keen to get visitors to their websites, they use the title of the page and we now collectively call them "the title party" which may be attractive, may get their rankings in Baidu, and Google ranked in the promotion, but in reality it is only a general overview of the content of the site or even just "mobile".

My suggestion is simple. Keep the relevant title. Don't just keyword the title and description and hope you will trick people into your site. If a website is relevant and well-designed, then what you do will lead the user to go farther and stay longer. To get the final transformation.

2, increase the load time:

A visitor does not or should not wait for a slow loading page. The study found that 33% of broadband users did not want to wait for a page more than four seconds of load without feedback. Visitors get frustrated. Moreover, speed is also an important factor in ranking. With the speed of connection, the time visitor will increase correspondingly. This is why it is an important guarantee to reduce the bounce rate. We should try to make sure that there is no extra JavaScript, optimize your image as much as possible, and make sure that your code is neat and compatible with each browser.

3. Keep it simple:

With the advent of HTML 5 and the increasing popularity of jquery, it is easy for developers to try to create "ultimate user Interface". Like the things you do best, you should enjoy moderation. Everyday Internet users will have a specific mental model and expectations of a website. For example, they want to see a top or left navigation. The logo will be on the left side of the head and they will expect content in specific areas. Once this expectation is not met, the user is confused with each other. There is a standard layout for one reason they have tried and tested and withstood the test of time. It is not broken, so there is no need to solve it. The same applies to your content. Choose a font that is easy to simplify. Propagate text using the height of a suitable row. Use short and simple sentences and paragraphs for light background dark fonts. Use images to break the text.

4, think of as a visitor:

It is easy to make your development hats and lose the user's mental model of meaning. Ask a friend or family member to visit your site and spot anything they think is unreasonable. A new pair of eyes can definitely get some good feedback. The psychology of visitors should never be underestimated. There are subtle ways to ensure user-led content and encouragement to stay on the page.

These are 4 tips from Housenglong http://www.sjzjgzyy.com about how to reduce the bounce rate, which may have been overlooked by us, but if implemented well, they can do their best to help reduce your bounce rate and make our site a better user experience.