4399 Mobile Product Manager: A massive keyword optimization strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The premise of SEO optimization is to understand the source of web traffic. For different flow source selection optimization scheme, including keyword selection, mining and arrangement.

To do SEO optimization, first of all need to understand the source of the Web site access traffic. At present, the source of web traffic is divided into four major chunks: direct access, recommended access, SEO, APP. In the third traffic source SEO, there are many optimized channels, such as Web pages, pictures, news sources. Based on existing experience, web search may be the largest source of traffic for most Web sites.

After understanding the main channels of SEO, we need to think about the following: Choose what kind of scheme to do, keyword flow distribution is what kind of, how to dig words, choose words and cloth words.

In the selection of SEO scheme, at present, there are single page optimization rankings, the whole station optimization rankings and a large number of keyword optimization rankings of these three kinds of programs, each optimization program for different products have different effects, such as single page optimization rankings for the web game is very important, if the game rankings in Baidu will not be the first, All your operating expenses may be "wasted".

For example, several companies jointly run the "Kung Fu" web game, each company will spend a lot of money to do the promotion, see the ADS users will search the search engine, the first time users feel this game fun, but also remember the last to play the site, and only in search engines search; Ranking in search engines seems very important.

Digging words

In this paper, we mainly discuss the optimization of the ranking of massive keywords. The first step is to find all the words about the product.

The first of course is the brand word, because it is related to the company's brand keywords, so as long as a large site must be acquired. Its main function is to keep existing users or potential users.

The second is a highly competitive product term, which is generally effective for potential users who are worth fighting for because it points to clear requirements.

The third is the common word, that is, the key words related to a large number of searches. The flow of generic words is large and can also be used to enlist some of the potential users, such as the relevant words in the question and answer class.

The four is the crowd word, this kind of word and the product correlation is small, but can reflect the target audience's main point of interest and the hobby point, through these words may produce the transformation.

Finally is the competition product word, is the competitor's brand keyword.

Digging words is a huge workload, but must do the job. At present, the means of digging words mainly by the use of Baidu, Google, input method or industry thesaurus. Let's take a quick look at how to find words through Baidu.

First Baidu has a promotion of the background, from this backstage into a key dictionary tool, the word to find to enter, and then can expand a part of the word out. But this method is too labor-cost, more time-consuming, can now download to some tools to replace the manual excavation.

Take a look at Google's characteristics. It provides a great tool for mining data through API programs, and then digging up a lot of relevant keywords, and Google's library has classified all the industry's words. But the disadvantage is that the time spent digging through the API is relatively long.

In addition, the input method has summed up a good thesaurus, as long as you can use it. But the disadvantage also has, if involves the profession thesaurus, that still waits for excavation.

Choice of words

When you dig out the word, you must find the right word. This step is called the choice of words.

The choice of words of information type website can choose some big flow words, because the information class content data is better obtain. The most important thing about the electronic business is the high conversion rate.

How to distinguish between large and small flow of words? We can redefine the product and the actual situation. For example, we can according to their own situation, the day UV more than 500 or 1000 of the word is called a large flow of words, below the value of the word is treated with small flow of words. It is necessary to pay attention to the small flow of words in the word we also pay attention to the small flow of public words extraction.

According to this idea, another question arises: what kind of word is a small flow of public words? We use the public comment network as an example, when we in the public comments on the net, to a "restaurant name + Good, delicious" to name the restaurant category title, that "good", "delicious?" Is that we extract the small flow of the public word, as long as a simple combination will get a lot of traffic. Another example is a mobile phone brand and model where to buy, or good, you can combine the title of the It category, such as: "IPhone" + "Where to buy" + "good".

Cloth words

After classifying the keywords, you can make a word. The so-called cloth word is actually the layout of the key words, that is, how to specify the keyword one by one on the page. The quality of the word is decided to collect and flow, the word of large flow is best not to put on the information page, such layout certainly cannot bring the flow promotion, because a website cannot have a large number of internal links can link to an information page, therefore, these big traffic words layout on the information page is completely failed.

The rules to follow are: Deploy the word "big flow" on the home page, channel page, and topic pages. Now big sites are divided into many channels, such as the It class is divided into hundreds of channels, each channel has a lot of content. The core is the third option, which is to deploy on the topic page, which is a good access to traffic.

Small-flow public words may be similar to the restaurant name plus "good" and so on, each industry can dig out similar public words. Generally, when the word cloth this is deployed in the collection of data pages and their own product pages, whether the page can be original is successful use of small flow words to obtain the flow of the key.

Let's talk about private words again. Cloth private Word has a variety of options, can be deployed in Product aggregation page, Class SEO page, SEO page, product-related category SEO page, product-related SEO page.

The first is the Product aggregation page. Product aggregation pages can be viewed as a topic. Search engines will judge when they crawl a word. For example, search for "IPhone 4S", the page will be associated with a number of attributes (pre-sale?), because the user needs are ambiguous, based on the user experience to consider, search engines can only import such user traffic to some more comprehensive pages.

To see a case of real estate information site, as shown above, enter the name of the community, such as Oriental International Plaza, after entering the name, the site will consider what this user input this name to do, such as community questions and answers, or there are schools and so on, these needs may be users want. The search engine doesn't know what the user wants, but it can lead the traffic to a comprehensive page, because the comprehensive topic page can meet all the needs of the user.

The second is the Category SEO page, do SEO aggregation page that is, aggregate traffic in a class of pages. For example, there is a real estate site to choose a word "Kunshan net recruitment information", such a choice seems certain to be problematic, because this word and the site itself background data completely inconsistent. But if the comprehensive view of the site's own strength can be found, if the technology is relatively weak small and medium-sized sites, in fact, it can be appropriate to carry out such an attempt. Because of itself to do kunshan net recruitment information of the comprehensive page is actually very few, but the word itself in the search engine has a certain ranking, at this time the site selected this word, may be able to get some traffic.

The Third Kind of SEO page, this kind of deployment mainly according to the principle of search engine. For example, an electric dealer website, the key word is "2011 new dress Style", the first thing to do is to break the words, take these words to the index library search. For example, there is a promotional information block, extraction of its module data, using split words to search, you can find this kind of information block of hot words, the word layout into this section.

This way of deployment must be directly hit the search engine. But at the same time there is insecurity, because the traffic is too high, at any time will be eliminated by the search engine. If you want to do a little bit of it, not suitable for the whole station application.

We look at the product-related SEO page, the right picture is a factory site background data, through the product-related SEO page layout, backstage data show, in the layout of three months after the flow began to explode. The burst time flow jumps directly to 20,000, from 20,000 to 50,000.

How did this surge happen? In fact, it is the previous mentioned that all things together, cleverly used on a product page. This is based on the positioning of the product optimization, the resulting page traffic is very high.

The factors of the word cloth

What are the factors that need to be noticed? First, the content of the word, and then the number of the words. If there are not too many words, the number of words can not be too much.

Third, although only included to have the flow, but can not be included in the word today to deploy, tomorrow will have effect. This is also subject to the search engine response cycle restrictions.

Baidu's response cycle is very long, at least one months, long may take three months. In this reaction cycle you can calculate whether the page you are doing is completely coincident with others.

Four, you need to pay attention to the overall ranking. One of the factors involved in the rankings comes from the interior, and the other part comes from the outside. There are two external factors, one is external link, the other is internal link. Other factors may also come from the sharing of Baidu, sharing is social marketing, Baidu feel that there are users to spread, so it accounted for a part of the weight. So in the cloth word we also want to add Baidu code on the page, the formation of reflux.

The fifth factor is click. Click is affected by two factors, one is the title, one is the description. Generally speaking, the short title can cause the user's attention, just hit the user's needs. Another is the flow, flow is not equal to orders, so need to define a good product to do the strategy.

Dictation/4399 Mobile Product manager Yin Jin Money finishing/World Network business reporter Lu Jianing

Article Source: World Network Business http://i.wshang.com/?p=7232