5 Competitive research tools to improve search engine optimization performance

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An organization's ability to learn and take this learning to action quickly is the ultimate competitive advantage. -Welch

Many people may think that it is almost impossible for Google to get the highest ranking. For the 1th page of intense competition, where every day seems to be another sale, you have to learn and apply to reach the highest position. This part is correct. But there are also some fierce competition, such as real estate, health care and beauty, weight loss or general medical supplies, the general market. Current niche market opportunities are easier to predict and/or manage with the results of specific search conditions. From a futile, top list driving traffic to the Far East, and possibly leading to great success online. You may be surprised that your competitor can help you more quickly. Do not overlook the value of competitive intelligence in search engine marketing. When performing competitive research, the goal is to discover: what ways and channels of competition are being used, that is to say they use social media such as video or social bookmarking? How hard it is to establish how difficult a competitor is to overthrow them; level SEO tips; link foreground so you can trade links, host articles and make comments.

Competitive research should be part of the search engine optimization strategy. Although sometimes it is painful to review and compare yourself to your competitors, it always leads you to improve your business and strategy. Just like I did a few days ago www.cysem.cn Shanghai SEO like, in the competitor summary, spent a long time, mainly in the business and promotion strategy planning and improvement.

There are a few things you can do to expose competitive information, and here we will discuss:

1 Who is the hot "Dugg"?

Social book sites can generate a wealth of information about competitors and target markets. What is the headline for your niche area? This can help you shape the content that will be targeted by this audience. Check with your competitors to see if they have any dekins and what types of content they have. There are many social bookmarking, such as consultants: Bchen,reddit and StumbleUpon website. Digg has a large content base that makes it a good site for evaluation.

2 determine link popularity.

The first level uses the keyword, does the google search. Select top three rankings of Google sites. Take this information and check the use of the link popularity marketleap.com.

Note the import link. You want to review the number of import links to the minimum Google site and top rankings. Do not limit your review to Google, but Yahoo and MSN check results as well.

3 Perform the keyword research.

Use the search tool to inventory.overture.com in the long term, and look for replacements for keywords and good search volumes. Continue the word in level 1th until you find an opportunity based on it. Use other tools like Google keyword tool (free) and keyworddiscovery.com (paid). Use the keyword in this step to add a Web page to your site, a common ' must do ' seo approach.

4 Find the target site.

Go to Google and go to "Allinanchor: The first level keyword" If your first level keyword is to lose weight you will type "Allinanchor: Lose weight." "This limits the results to the number of links to the Web site that is based on the key word group." You are using this site to make sure you will be contacted from the target. You can combine this "allintitle:" as well-the label used on your page to use the description keyword (screwed).

5 read their content.

Read and stay competitive, marketing messages you receive email or traditional mail. Review the information, call for action to speak, and special offers. What are they doing to attract customers and encourage them to buy? How do you compare your marketing emails? visit their website and compare it to their own. is the site easy to navigate? Encourage the content to be converted? They stressed the call for action statements such as "Download the white paper", "sign this newsletter" or set up "buy this product now"? Do they use the long tail keyword for women in South Beach weight loss products? If they use this method, you should consider employing your efforts.

The study of competitiveness is an integral part of any marketing effort.

Competitive Intelligence provides valuable information about your market, trends and your position. In your online and offline research pathway, make your competitive overall view. Use tools like Urltrends to track your progress and Spyfu look at ad fees to get you on your competition ' metrics s activities, spending and strategy.

Hard work is once a famous quote, it as a human value "competition variety of Excellence", and excellence can lead to a sharp rise to your bottom line.