57 Tips for Search engine optimization

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Everyone likes good tips, right? Here are 57 tips for search engine optimization, which means that most of the web designer and SEO new hands are quick to get started without any difficulty.

1, if you must use Java Script drop-down menu, picture map, or picture links, then you must place their text links in some places on the page, so that the search engine spiders crawl;

2, content for the king, so be sure to be excellent, better and unique content focused on your first line of keywords or keywords above;

3, if the content is king, that link is queen. Use your keyword as a link to build a high-quality backlinks network. Remember, if there is no logical reason to have a bad website link you, this link also don't want;

4, do not be obsessed with PageRank, it is only a small part of the ranking algorithm. A low PR value of the site level can actually be higher than a high PR site.

5, to ensure that every page on your site title tag, have a unique keyword. Also, if you have to put the company name inside, then put it at the end of the title. Unless you are a well-known brand, your company name may get some search;

6, the fresh content can help you to improve the rank. To add new, useful content to your Web page on a regular basis. The addition of fresh content will attract the attention of search engines;

7, please be sure to use the keyword link to your site. In other words, if your link target is "Blue Gadget", then the link text is written "Blue gadget" instead of "click here";

8, focus on search terms, not just a single keyword, place your location in the text "such as: Beijing mobile phone wholesale, not mobile phone wholesale." "[Note: For the convenience of understanding, this example for Li Bing fictitious, and the original text does not match." will help you get a search for the surrounding area.

9, do not consider SEO to design your website. Make sure the Web Designer understands your expectations for natural SEO. Don't let it build a website and make an update on your beautiful website based on Flash. Spiders can grab text instead of flash or images;

10, appropriate in the text link, picture alt attribute, even the domain name layout keywords and keywords;

11. Check the specification of WWW and non-www domain names. Decide which way you want to use the 301 redirect one to the other. In other words, if http://www.admin5.com is your selection configuration, then http://admin5.com should redirect to it;

12, check the entire site link to the home page situation. Index.html under your main domain? If so, please distinguish your link. If it is an external link, link to http://www.admin5.com internal link is linked to http://www.admin5.com/index.html;

13, framework, Flash and Ajax all of these have a common problem-you can't link to a single page. It's either all or nothing. The best SEO results are always without frames, flash, and sparingly using Ajax;

14, the URL extension does not matter. This for your concern SEO, use. html,.htm,.asp,.php and so on, there is no difference;

15. Would you like spiders to patronize your new site? If you submit a form through Google's rules, it can take weeks to do so. But the quickest way is to let a high quality website link it;

16, if your site content is not often updated, then your site needs a blog, because search spiders like fresh text. Blogs are updated at least three times a week, with good, fresh content, feeding those little crawlers;

17. When creating links, consider quality, not quantity. A single, good, authoritative link is far better than what you do with more than 10 poor quality that actually hurts your links;

18, search engines want natural language content, do not try to fill the text with keywords, it will not work. Search engines will look at the frequency of keywords in the content, if the frequency is too high, search engine statistics for you will be counterproductive.

19, not only linked to the use of keyword anchor text, links around the text will also be related to the keyword. In other words, surround the links with descriptive text.

20. If you use a virtual host, do a blacklist check to make sure you are not being punished or spam agent sites together. Their negative notoriety may affect your own rankings;

21, when you register a domain name, using the hidden domain owner information function, Google may look at you as a potential spammers;

22, when optimizing your blog article, remember to extract the title of the article to optimize the title tag;

23, the fundamental problem of SEO is text, link, popularity and reputation;

24, make your website easy to use. This will affect your link building and popularity, thus affecting your rankings;

25, give the link happy, get links also happy. Don't hesitate to chain out, this will encourage others to also link you;

26, search engines like unique content also like quality content. There is a difference between the two. Make sure your content is both;

27, if you must make the homepage eye-catching, the entire use of flash or a large picture, please place text, and navigation links;

28, some of the most valuable links will not appear on the site, perhaps in such as newsletters and zines such as e-mail communications form;

29, from the pay link in addition to a few clicks you get nothing, unless the link embedded in the text, and remove the obvious sponsored links;

30, usually from the link of the. edu domain name, the search engine will give a higher rating. Search for a non-profit, Edu website that may be looking for a sponsor.

31. Give them something worth discussing. Link bait is good content;

32. Each page focuses on a key phrase. It is best not to try to optimize multiple keywords for the page;

33, if you only have an insufficient or non-existent action call, SEO is not used. Please confirm that your call to action is now clear;

34, SEO is not a one-time job. Search engine landscape changes every day, so expect your search engine optimization work every day to insist;

35, to cater to influential bloggers and authoritative sites may link to you, as well as your pictures, videos, podcasts, etc., or request to reprint your content;

36. Get the website owner or CEO's blog. It's priceless! The CEO's influence on the blog is unbelievable to the equivalent of the company's official statement. Responding to the comments of the site owner's readers will quickly lift your credibility;

37, like your article or Web page, optimize your RSS feed text, use the description, keywords enrich your text in title and description;

38. Use the caption description in the picture. For example, like a news map, for it with a keyword caption description;

39, pay attention to the text around the picture. The picture is ranked based on the text around it on the same page. Note the keyword text, and title;

40, you'd better eliminate the idea of allowing the crawler to automatically find the Site page, good global navigation and links will serve you, far more than relying solely on an XML site map;

41, there are two ways to not display Google personalized search results:

42, exit the Google Landing;

43. Add a parameter at the end of the search URL of the search bar &pws=0;

44, from (especially deep link) high PR site link price than gold. High PR represents high trust, so this link will improve the quality of the site;

45. Use Absolute link. Not only will your site link navigation less problematic [like pages from HTTPS are chained and chained] and if someone quotes your content, you get backlinks juice from the outside;

46. When you move to a new domain name, see if the host provider offers "sticky" forwarding. This allows the old URL to be temporarily forwarded to the new domain name, to ensure that the new URL is in the address bar, so that users can gradually use the new URL;

47. Understand social marketing. It is part of SEO. When you learn more about similar digg,yelp,del.icio.us,facebook sites, this is good for your future competition in search;

48. To get the best chance for your videos to be found by the crawler, create a list and a video map under your Google Webmaster control account

49, in Google's hybrid search results not only show from Youbube Video, confirm submit your video to other high-quality video sites, such as Metacar,aol,msn and Yahhoot, here just to cite a few examples;

50, on the page using the text containing keywords around the video content. Search engine for query definition of the use of video will analyze the surrounding content;

51. Use the keyword "image" or "picture" in the ALT description and caption description of the photo. A large number of searches using keywords + images or combinations of images;

52, in your Google Webmaster control account to open "enhanced image search." The picture is a large part of the new hybrid search results, so allowing Google to discover your images will help your SEO work;

53, add virus-type small plug-ins to your site or blog-like evaluation, sharing, rating, browser comments, etc.

54, expand your range of services, including video, podcasts, news, social content and so on. Now SEO is not just more than 10 blue links

55, when considering a purchase or exchange of links, please check the link page in Google's cached date. Search "Cache:url" and replace the URL with the actual URL. Newer cache dates are better. If the page does not exist or the cache date distance is now more than one months, the page is worthless;

56, if your site some of the pages are very similar (that is, you are concerned about duplicate content issues) and you want to ensure that the right one is included in the search engine, the URL of your preferred page into your sitemaps. )

57. Check your server header information. Search for "Check server headers" to find dedicated free online tools. You should make sure that your URL reports the status of "OK" or that it should be redirected to "301 permanent move" if it is turned. If any other status is displayed, check and verify that your URLs are set up correctly and that the entire station is consistent.

Richard v. Burckhardt, also known as the Web optimist, is a Palm Springs SEO trainer who has over 10 years of experience in search engine optimization, web development and marketing in California.