7th Instalment of third party payment licences dust settles

The 7th instalment of third party payment licences is expected to be settled. July 10, Baidu's hundred pay and Sina payments and other companies announced outside the central bank issued the 7th instalment of Third-party payment licences. This time, a total of 27 licences issued, the central bank issued a total of 250 licences.

An interesting phenomenon is that, in the new batch of payment business licensing, the global prepaid card company Aiden Reed received a "prepaid card issue and accept" license, which can be in Jiangsu Province, Shanghai, Beijing, Sichuan Province, four prepaid cards issued. Before, the voice of the very high PayPal (PayPal) but absent.

Eric Financial analyst Wang Weidong told reporters that PayPal's volume is larger, business type is also rich, but also involves Cross-border settlement, natural approval time will be many. But the central bank this time to edenred and other "foreign-funded enterprises" issued a payment license, PayPal is also a positive.

PayPal Nature is only an episode, it is important that Baidu and Sina got the payment license. This means that, next, Baidu, Sina in the payment does not have to be subject to Tencent, Alibaba.

The latter followed by a detour.

According to information released by the central bank, pay and Sina paid for the internet payments and mobile phone licences.

Previously, Tenpay received licences for internet payments, mobile phone payments, and fixed-line payments. Alipay obtained is the internet payment, mobile phone payment, prepaid card issue and acceptance (only online real-name payment account recharge), bank card receipts and other licences.

Compare, hundred pay, Sina pays and Alipay difference two kinds of service. However, from the personal user side, hundred pay, Sina payment and Alipay in the business qualification is not different.

However, a payment industry told reporters, although, Baidu, Sina, Tencent can apply for other types of payment license, because the market priority, advance user accumulation has been completed, or will pull the gap.

From the third party to pay the market share, hundred pay and Sina pay is unknown. According to the data from Eric, 2012 China's third party payment market overall transaction size of 12.9 trillion, an increase of 54.2%. And Alipay accounted for nearly 50% of the market share, Tenpay accounted for 20%, the remaining 30% was UnionPay online, fast money, remit to pay the world, Yeepay, Huan Xun and other partition.

In addition to the lack of market share, hundred pay and Sina pay less users to bring the personal user system. At present, Alipay users over 100 million. Tenpay more than 200 million. and hundred pay user count is not tens of millions, Sina pays is million level.

Alipay's personal account system is considered the most valuable business for Ali Group. "A third party payer believes that with a large-scale account system, to carry out a variety of application attempts is the inevitable thing, just as micro-mail, Facebook, QQ form the scale, without the adverse.

To hundred pay, Sina pays, the circle user is the survival essence of firm heel. July 10, Sina official revealed that the upcoming new version of the microblogging client will be launched for individual users of micro-blog wallet, card packs and other functions. Among them, the wallet used for mobile phone recharge, utilities and other services, card packs are membership cards, coupons to receive and purchase. And these businesses need to be licensed to pay for their expansion. Sina said that payment will become one of the basic functions of microblogging, the formation of micro-Bo Electric and O2O business closed-loop.

At present, the user over billion Baidu map has been connected tick-tock taxi, the public comments and other life services. In the process of getting a taxi and looking for a restaurant, payment is the key to forming a closed loop. Take this, Baidu can push hundred pay.

Previously, a Baidu related business owner told reporters that Baidu is still doing Baidu wallet, will be cash, credit cards, card are included in the Baidu Purse, more pay application innovation.

"Hundred pay, Sina payment all needs to combine with the company's core business, so can circle the user." Wang Weidong that the Sina payment should be closely around the commercialization of micro-blogging, in the electric business, O2O and other directions embedded.

For hundred pay, Wang Weidong think there are three feasible directions: one is to allow their own channel system to use hundred pay, for business settlement; The second is when the user to pay the relevant search, you can display hundred pay on the home page, the third is embedded Baidu map, become Baidu Map payment tool. The first two by virtue of Baidu's advantage on the Internet, the third is occasion Baidu map to become an important mobile internet portal.

In fact, with the payment of licences, more Internet financial innovation services can be done. For example, Alipay launched the "Balance Treasure" service to the entire financial industry is not a small impact. Hundred pay, Sina payment can push similar service.

But, to hundred pay, Sina pays these two rookie, the heavy but the road is far. At present, they are going to break through a lot of products. For example, at the beginning of this year, many users complained that hundred pay to mobile phone charge, "real-time to account" but became half an hour later, the fast charge into a slow charge.

Mobile contention is the key

"O2O (from line to line) to complete the closed loop, it must be completed online payment, otherwise O2O will not be able to develop smoothly. An internet company Mobile executive told reporters that paying for internet companies ' mobile interconnection strategy is critical. For example, the user through the mobile phone online ordering, taxi, booking movie tickets need to be completed online payment.

"This is why the Internet companies are going to get paid licences to develop mobile payment businesses vigorously." The executive believes that the future, pay the competition at the mobile end. The hundred pay and Sina pays to want to obtain the big opportunity, also need to cut directly from the mobile end. Because this piece has a large number of incremental users and is not the same crowd as Internet users.

In just two years, mobile has become an important portal for applications. Sina Weibo, Alipay, Tenpay has more than 30% of the flow from the mobile end, Baidu Map has more than 50% of traffic from the mobile end.

The growth figures for mobile payments also show from the side that moving is already a trend.

China's third-party mobile payment market in 2012 amounted to 151.14 billion yuan, an increase of 89.2%, far exceeding 54.2% of the overall increase in third-party payments, the data said.

"The pace of mobile development is far more than we expected. "The employees of a third-party payment company told reporters that all businesses feel that new challenges and opportunities are imminent."

Even Alipay is feeling the pressure. This year, Alipay has also been through a variety of promotional activities to attract users to use Alipay on the mobile end, to complete the transformation from PC to mobile. Currently, the proportion of mobile end users to total users is 30%.

"Our team has been learning from micro-letters. "A Alipay wireless business staff told reporters that the company since the end of 2012 to vigorously develop wireless services, product updates slow, now the entire pay treasure wireless research and development team pressure is relatively large." and micro-letter mass push mobile payments are around the corner.

"In the future, we will continue to introduce users as the starting point of the application products, such as face-to-face pay, balance treasure, and the future of the stand-by risks." The Alipay wireless service employee said.

Tenpay, which has a good user base, is also moving. In the future, with the micro-trust platform, it is expected to attract more mobile users and provide richer mobile services.

In addition, other third-party payments, such as fast money and yeepay payments, are also shifting to the mobile, looking for more opportunities. In addition to cut into the supply chain finance, peer-to-peer network lending areas, these enterprises have launched a variety of fast-brush hardware terminals, to do mobile payment solutions.