8 Big profit models for mobile internet video

Mobile Internet video platform on one side is a large-scale user of video services, the other side is generally the content provider of video platform. These content providers can be divided into two categories, one is specialized content providers, such as film and television studios, copyright intermediary service agencies and so on. There is a kind of typical UGC, which is the upstream of the video platform formed by the user to shoot the uploaded content. And above the platform also includes The advertiser or the advertisement intermediary organization, they generally constitute the video platform profit source core. Below the platform generally includes the telecommunication operator, the terminal business, in which the terminal business can divide into the PC, the handset, the television and so on many terminal forms. This is the general structure of the video platform.

The source of the video platform content is obtained through the upstream content source provider, then through the terminal, as well as the channel which the operator provides to share to the end user, the user watches the content which the video platform provides. In this process, the video platform to obtain a sufficient scale of traffic, and then convert this traffic to advertisers can buy effective advertising time, this is the video platform of the general business model.

Simply put, the video platform's profit model is only two, the first one is the content of the video to the user to provide a fee, that is, charging the user model. The second model is to convert the scale of traffic through video services into advertising revenue.

Of course, the subdivision can be subdivided into the following patterns:

The first is paid on demand, that is, online viewing the profit model of the copyright program, this model relies on users through a variety of payment platform on-demand programs online to watch, thus forming a more stable on-demand revenue, and then deduct operating costs and copyright costs is profit. In this area also includes the time long charge and the monthly fee and so on mode. One of the video platform needs to do is to continuously reduce the cost of copyright and constantly expand on demand.

The second model is called the download charging profit model, which is very similar to a pattern in front of it. This mode is not for users to watch online, mainly users download to watch, including downloading to local computer or MP3, mobile phones, tablets and other parties. And this kind of pattern needs to do also is to reduce the copyright cost unceasingly, expands the downloading quantity to increase the downloading speed.

The third mode of profit is resale of the profit model, that is, the site of the video platform of these content, sold like internet café owners, and then by the Internet Café owners to provide internet cafes customers pay or free to watch.

The fourth kind is the network broadcasting right management, is also the video content distribution. If a film and television works purchased by the video platform, then through the orderly transmission, distribution, theoretically can be profitable, in this sense, video platform more and more as a content provider of a new channel. Because the channel of the past only one kind of television, but now with the rapid development of the Internet, video platform began to become more and more film content of another very important distribution channels.

The fifth kind is the direct seeding profit pattern, some needs the timeliness, the real time high sports event or some foreign television content real-time transmission. In this process, the video platform is generally broadcast as a video media to provide exclusive content of the release, dissemination and a variety of media to share.

The sixth is the deep processing of the profit model, which is based on the original video content, through specialized editing, combination and packaging, to form more market products, and these products are not limited to their own network to profit. The sixth is the video platform of the multi-terminal profit model, that is, the video content through different formats and different code flow to transpose, and then through a certain marketing planning, computer, television and mobile terminals broadcast, resulting in a variety of profit channels.

The above six profit models, in essence, are based on video content sales and value-added development.

Of course, it is more important to say that video platform through the provision of video content in advertising revenue.

The seventh mode of profit, we call him through the copyright for advertising profit model, that is, the consumer is completely free on demand watch or download watch, video platform mainly rely on advertising profits, the flow into income. How does this flow get? Video platform a network through the Alliance to buy traffic, is like Baidu, NetEase, Sina, Sohu and other sites for strategic cooperation to improve their traffic and the number of users. Another way is through the video platform to promote their own, as a customer video viewing the preferred platform for direct access to the user's traffic.

The eighth kind we call the Community advertisement profit pattern, its essence and the seventh kind of similar, it is still the user free, but the user on-demand online watch or download to watch is the program that the Netizen uploads, mainly through the advertisement profit, this kind of situation's interaction is very strong, because the Netizen uploads the program category, the content is uneven, Therefore, the key to the profit model is advertising development and marketing planning, according to the content and the appropriate target customer base to carry out the various forms of advertising development.

In addition to the above eight kinds of profit models, video platform has some derivative profit model, such as the monitoring service of pirated video, search service of Video search website, provide video digitization processing service for TV station, provide related technical service to video platform, etc.