8 matters needing attention in writing description label

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In several of the SEO tags, the description tag may be the easiest to ignore. The reason is that the description tag not only has to write keywords, but also involves writing large sections of content. Unfamiliar to this simply put the keyword peremptorily stack, the result appears very abrupt, did not play a little description role. Here are a few descriptions, compare, pros and cons from see:

This is the search for the keyword "Ozone generator" when the first page of the situation. Although the description label is not so good, but does not affect its better ranking. I've analyzed the biggest difference between the label and the other tags in the article, "Writing descriptive labels like a summary article": It's not for the search engine, it's for the user. So it should be the most important to refine the Web page, you want to let users know the content, rather than words will be called "keywords" to create a stack of keywords.

Some friends remind me to write "professional", which is not conducive to mass communication. Originally this article "Like a summary article to write descriptive label" is also in the analysis and discussion, in view of this I based on this analysis of the article to make a description of the popular science version, summed up the description of the label 8 points of attention.

1, understand the attitude of search engines: the two major search engines Baidu and Google have in the relevant documents on the meta description, Baidu and Google do not put them as a ranking factor. We're thinking about how to write good description content and show it to the user, rather than thinking about how to improve the rankings by writing description.

2, in the description of the consequences of piling up: someone (Chongqing seo) has done this test, the title of the home page, keywords, description at the same time to repeat the keyword, the short-term promotion of the rankings, and then k off ( After the test is over adjusted to the today ranking has been restored). Keywords How much is counted, this should consider as a user to read the feeling (the search engine is also said, of course, it should also consider fairness).

3, do not go another extreme: Leave blank: Description of the label blank or very little text, you may be in the search engine to display your site, only the title and URL, separated by a gap in the middle. But it's not usually done, but it's never nice to automatically intercept the first paragraph of the article as a description of the label, it automatically picked up the summary is extremely fragmented text, a word west of the word, such as "tags", "classification", "Home" and so on, on the search engine to show these content on the user is meaningless.

4, limit 80 words: limited to 80 Chinese characters, not not super, beyond the back of what you see on the search engine to become "...". Baidu's hao123 description tag is also more than the word, but it focused on the front side. Another "Baidu Encyclopedia" description of the classic, 80 words just, not many.

5, like summing up the article to write descriptive label: With the sense of SEO, refining the main content of the article, want to express to the reader's meaning. Sometimes you may not allow or have other obstacles, then at least choose the article which can reflect the topic of the paragraph text, also than take the first paragraph as a description of the label better (there are many CMS or blog plug-ins to support the interception of the first field summary, so the mechanical approach is not advocated).

6, the key point to reflect: E-commerce Web site in the commodity category, commodity details page, etc., focus on the product specifications, manufacturers, contacts and other key information, the description should be reflected. This is different from the above "summary article", E-commerce site in the commodity information may have a description of the hype, do not summarize the description on the search engine, but has not yet entered your site customers do not care about these.

(which description tag embodies critical information?)

7, do not repeat the description of the label: the content of each page is different, do not put the same description of information on the description of each page label. When it comes to excuses such as the lack of time, please refer to the 5th above, there are quicker ways, but to the content of the heart.

8, like writing micro-blog The same thinking diligent description tags: micro-blog limit you 140 words, the expression you want to express, a word can not exceed the description of the label limit you 80 words, can be super but not show, you want to let the customer know the expression out. So the label is sometimes written in a broad, or less important, or too loosely written way. This is more than keyword, title time is long, want to write well, especially the content of the station, the intention to treat, diligent is very important.

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