9 key points to share the improvement of conversion rate in foreign enterprise site

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To do the enterprise site optimization of foreign companies will inevitably focus on Google's optimization, because Google is currently the world's most popular search engine. And for the recent Google frequent update algorithm, the former Panda (panda) algorithm, after the Penguin (Penguin) algorithm. In the update of the algorithm we realized that today you received the favor of Google, a good ranking, but tomorrow may be all changed, you may be into the "limbo." For this we can not only limit the optimization of the surface in order to rank, we need to enhance the user's friendly experience, this is the foundation of the station. So for a global foreign Trade Enterprise website, our page design need to pay attention to what aspect can better improve conversion rate? I will share my 9 points of experience in the next article.

1: Highlight the focus of enterprise products

As a corporate web site, whether for domestic or foreign countries, our goal is to sell products or services enterprises. So how to let users intuitively understand that our products will directly affect the conversion rate of the high and low. We can use the label, as shown in the following figure, we can highlight the color of our products by highlighting the label, such as highlighting the product weight, color, size and so on, so that visitors can better distinguish the product information.

2: With the help of the perfect breadcrumb

As a foreign trade enterprise site, our product quantity is not likely to be only a handful of pieces, the product of different colors of different specifications may lead to a very large number. So much product content, how to make users more clear access to it? In addition to the label mentioned above, breadcrumbs navigation is not negligible details. As shown in the following illustration, we can provide a clearer and simpler bread crumbs by dividing different attributes of the product, such as type and specification, so that the user can better understand our enterprise's products.

3: Many pictures display Enterprise products

For the enterprise site, a wide range of picture display is essential. Many pictures of our company's products will let users know more about our enterprises and products. Enhance user trust in us.

4: Related production video

In many cases, such as our products are more complex, the site simply rely on words and pictures and can not be very good to explain our products to customers, we need to use the power of video. For example, your enterprise product is a more sophisticated mechanical products, you can record the use of related products tutorial. This can be more intuitive display of our enterprise products.

5: Collation of common problems that users encounter

Our site on the product description in detail there will always be a few users are not clear. such as about the delivery of products, delivery time, delivery medium is what and so on. If we organize this information to publish, it can be more timely to provide users with the information they want, and secondly will reduce our response to the user's workload.

6: Leveraging social networks

Presumably many companies are very familiar with the beauty of the domestic social platform and Mushroom Street. These two platforms are so well developed because of the use of social networks to promote product information. For our corporate site, if we can also use these social platforms, will make our product promotion to achieve better results.

7: Prominent position posted contact phone number and address

Users in the education with us will be very concerned about the product after-sales service. If we can post the phone or address of our company in a conspicuous position on the page, we can make the user more assured. This will improve the conversion rate of the website very well.

8: Streamline our URL address

For our corporate web site, there will inevitably be many different product catalogs, and will likely lead to our URL address too long phenomenon. We need to streamline our URL address. This will not only benefit our SEO, but also make it easier for users to remember and share our product information page.

9: Perfect Site search function

Our customers may not know which catalog or category the product belongs to. At this time a perfect site search function plays an important role. If you can provide a convenient site search at this time will be able to provide a good user friendliness.

The article by Kunming website Construction http://www.ynbest.com/stationmaster Original, reprint please retain the source.