9158 intention to land in the capital market

Absrtact: With the peer-gathering era (securities short: YY) successfully listed in the United States Nasdaq, in the field of network video muffled Fat 9158 also intend to land in the capital market. A few days ago, 9158 founder Fu disclosed, will regard the situation of the capital market this year, timing to

With the peer-gathering era (securities short: YY) successfully listed in the United States Nasdaq, in the Network video field "Stuffy sound rich" 9158 also intend to land in the capital market. A few days ago, 9158 founder Fu, "will see the situation of the capital market this year, timing to the U.S. listing." ”

In Youku, potatoes and other well-known video sites are still in the burning stage, 9158 through the operation of "online K-song" + "Social" business, in a short span of a geometric development and growth, and in the last year to achieve more than 1 billion yuan income.

Because 9158 is the pioneer of the above business model, the industry will refer to the above business model as 9158 mode. In fact, 9158 is a number of network performing bar that is KTV video chat room composed of video sites.

However, 9158 of the rapid profits attracted a large number of imitators, as competition intensified, the future of the industry may face a shuffle. Industry insiders predict that, in addition to 9158 per se, the future can survive in this industry will not be more than 2.

Pioneer Online Entertainment Company

9158 site by the day Pigeon Group, founded in 2005 in Hangzhou, is a collection of Internet entertainment products research and development, technical services, operational dimension in one of the state-level High-tech enterprises, the company's products cover young fashion, urban white-collar and high-end three major consumer groups.

Tian Pigeon Group founder Fu, university graduate in the Internet bookstore, did a search engine, the first venture to failure. Founded in 2005 9158, Fu said the intention was simply to "provide a richer and more interesting online social platform for two or three online users."

In his view, the advent of 9158 and this online social approach has greatly enriched the online entertainment life of two or three online netizens, satisfying their need for social entertainment, the simplest and most practical career he has ever wanted to accomplish.

In Fu view, 9,158 is online bar, the network karaoke OK, plainly, is the online entertainment company. On the 9158 platform there are many "grassroots stars", "Internet reds", there are many because of the livelihood of the young people, they are not only here to show their own platform, the harvest from the platform users and fans of the pursuit and applause, but also with their own labor and talent to obtain a good income and return.

"Erotic economy" Or "online performer"

And for similar 9158 of such sites, the industry is different, some people call it "Network nightclub", some people say is "erotic economy", "ambiguous economy."

Fu is quite dissatisfied with this: "9158 has gone through 8 years, if by fishing on the door dead early." Fu said that the ancient street performers are by the crowd of applause and cheer, 9,158 only according to the needs of the Times, the "perform in the streets" into the "in the Internet" (Just the ancient "street performers" moved to the network) just.

"For the entire interactive video community industry, the misunderstanding is actually the biggest pressure in the industry," he said. An industry that relies on ' erotic economy ' will not develop, I hope you can try to understand us deeply, I believe you will be on our platform to harvest an unexpected surprise and happiness. ”

According to Fu, 9158 is the room as a unit, have a common interest in the interests of netizens can be gathered through video.

Competition intensifies facing shuffle

Although the industry's business model has not yet been decided, but its rapid money-making effect has attracted a lot of video site transformation to join.

At present, a lot of video site transformation embarked on a 9158 of the development model: YY through the introduction of the 9158 model and landing on the Nasdaq, six rooms by imitation 9158 and quickly out of the trough, Sohu video has the same kind of business as a core project, and the current huge loss of 51.com will be the hope of the profit in the

Many platforms are flocking, will further the 9158 model of the cake bigger? Or will be caught in the vortex of plagiarism imitation, malicious competition?

Yi, Executive vice chairman and secretary general of China Mobile's Internet Industry Alliance, said the rapid growth of such sites was still available as the number of netizens continued to rise, the three or four-line wealth population increased and the consumer power grew.

Industry insiders said that the advantages of plagiarism is obvious: by copying, the start-up company can quickly get investors recognized, but also can save a lot of trial and error and early promotion costs.

Ye, senior Internet analyst, said that although many manufacturers are beginning to imitate the 9158 model, but it is not optimistic about simple imitation and plagiarism.

In this respect, Fu publicly said that from 2005 to now, the company has developed for 8 years, the user's loyalty and stickiness is very high. At present, 9158 subordinate many subsites total has tens of thousands of video chat rooms, registered users billion. Only these huge user groups, the copycat learns not to also dig not to go. "Good business models are not afraid to be replicated. You have the core competitiveness, as the most martial arts, others can imitate is only the moves, the essence is unable to imitate. Do not really stick to the user, do not really understand the needs of users, even if imitation, but parody. ”

In Ye's view, "patterns can be imitated, but resources cannot be imitated." "He believes that 9158 in this field has accumulated 8 years of user Word-of-mouth and network of female anchor resources, these resources are not other Shanzhai video sites can be obtained in the short term."

Industry insiders revealed that the 9158 model, although widely favored by the industry, but the future of this industry will face shuffle, in addition to 9158 per se, in the future can survive in this industry will not exceed 2. It is quite blind to see the revenue stream of video sites rushing into this area.