93.6% of respondents think sexy marketing rampant games shopping most

The survey shows that games sites, video sites and shopping sites "sexy ads" most famous media culture researcher Neil in the book "The Disappearance of childhood," the young people's growing environment has let them completely lost their childhood. Many teenagers now have their own understanding of feelings and sexuality, and many of them are instilled in the media and advertisements. Li Yu, a teacher of the University of China, said that in Western countries, the use of "sexual" means to win commercial or political interests is still not allowed by mainstream values.　　"But in our country, this phenomenon is more prevalent, which is related to the current trend of ' excessive commercialization '".　　Now, whether in the department store or online shop, often appear wearing like Lulu model ads and full of seductive advertising words, some of the advertising picture and the size of the text, so many netizens exclaimed "Sexy marketing era coming". Last week, the China Youth Daily Social Research Center, through the Chinese network of public opinion and NetEase News Center, an online survey of 1250 people showed that 94.8% of respondents frankly around the "sexy ads" a lot, 41.8% of the people feel "very much".　　Among respondents, "whenever" accounted for 44.9%, "the total" accounted for 36.5%. "Today many websites advertise too much publicity about the naked sex," said Ms. Li, a resident of Beijing, who now often pops up some sexy and even pornographic advertising pictures and messages. She usually closes the advertising window in time or changes to other websites to browse the information directly. "But can young people with less self-control hold it?"　　Ms Li is worried about her son in junior high school and may be misled by such advertisements. "This kind of advertising is not only impossible to guard against, sometimes also ' forced ' you have to watch." Ms. Li said, she often through the website video to watch the series, usually each set of TV play before will have 10 seconds to 30 seconds of advertising time, "a lot of ads unsightly, people very embarrassed." "Where do you often get sexy ads?" In the survey, 76.2% of the people preferred "gaming sites", followed by "video Sites" (70.6%) and "Shopping Sites" (54.9%).　　In addition, there are "magazine" (48.7%), "TV program" (45.6%), "Store Store" (43.3%) and "billboards in public places such as street-side, subway station" (43.2%). "Sexy Marketing" as a marketing tool itself is understandable, the key lies in the grasp of the scale, said Liu, lecturer at the School of Journalism, Communication and Film and Television Arts, Hunan University. In some Western developed countries, models of exposed perfume ads, jeans ads will appear in the audience is adult magazine, will not appear in the youth can see the TV or website. But many domestic websites, including some portal sites, and did not control this "degree". "China's network has not yet implemented ' grading ', anyone, any age stage people can click. "Liu that many of today's web sites have no artistic aesthetic and creative connotations, but overly publicizeNaked sex, this site should be banned. Now there are many websites "strong buy strong sell", in people do not voluntarily click the case, automatically out of some highly attractive ads.　　This is not normal, unreasonable advertising marketing methods. In the survey, 93.6% of respondents believed that "sexy marketing" is rampant in today's society.　　Ask why, 83.3% of people pointed to "the whole society blindly pursues the eyeball effect and the sensory stimulation", 60% people think the reason is "The human spirit World is deficient", 59.6% people choose "the related department to the advertisement lacks the corresponding regulation", 35.6% people attributed the reason to "the people esthetic change". Sichuan University Advertising department graduate student Miao (alias) told reporters that in the "attention is money" in today's society, businesses use "sexy ads" to attract the attention of the public, to achieve brand awareness and promotion purposes, this approach can be understood, "but the whole society, especially the relevant government departments, It is incumbent on the business wave to create a relatively clean soil for young people.　　"Excessive rendering" sex and "violence", has become a lot of websites to obtain advertising revenue and the main way to click, the relevant government departments should strengthen supervision. 68.4% of people called on relevant departments to strengthen sexy advertising supervision of the Communication University of Communications, television and journalism, Li Yu, in an interview with the China Youth Daily, said, in the domestic media dissemination has not yet achieved grading, the government in the media, especially the management of network media, the need to add some legislative requirements,　　To meet the requirements of the new media age. Li Yu believes that the ability of teenagers to judge right and wrong is not strong, thinking is immature, very susceptible to the impact of media advertising.　　For example, some online game propaganda and content on the scale are too casual, there are a lot of pornography and violence, the negative impact on young people, so that they indulge in pornography and violence in the plot is difficult to control, "some ads, the child's eye, the impact will be imperceptibly generated." In the survey, 92.5% of people pointed out that the spread of "sexy marketing" will have a negative impact. Among them, 74.2% of the people believe that "sexy marketing" rampant will make society more materialistic, 73.8% of people think that this will mislead people to pursue the appearance of beauty, and ignore the inner beauty, 73% of people think it is not conducive to the healthy growth of young people; another 39.3% feel "sexy marketing"　　The flood will aggravate the public aesthetic single. Liu pointed out that the famous media culture researcher Neil once wrote a book titled "The Disappearance of childhood." The book points out that teenagers ' growing environment has completely deprived them of their childhood. Many teenagers now have their own understanding of feelings and sexuality, and many of them are instilled in the media and advertisements.　　Although it is impossible for children to grow up in a media-free environment, the government can introduce some relevant management policies or norms to minimize the harm to them by the media and advertising. "Now more and more young puppy love even kissing in the street, they have the physical contact between men and women see veryThis is partly due to misleading media. ' Sexy marketing ' approach should be a good measure, enough.　　"Liu said. For today's social "sexy marketing" rampant, the survey of 68.4% people said "objection", that the relevant departments should strengthen advertising supervision.　　However, 10.9% of the people think that this is "normal phenomenon, understandable." Li Yu believes that excessive "sexy marketing" is a vulgar marketing way, and social mainstream values and morals deviate. In Western countries, the use of "sex" means to win commercial interests or political interests, are not allowed by mainstream values. "But in our country, this phenomenon is more prevalent, which is related to the current trend of ' excessive commercialization '." Li Yu told reporters that some western developed countries for "sexy advertising" there are more stringent boundaries, and some countries even stipulated that TV ads, street ads can not expose the specific parts of the body. But in our country's public places, including the bus station, the shopping mall, the subway station and so on, but also has many large-scale "sexy advertisement", this urgently needs the government related department to carry on the strict management.