A big analysis of the skill of instantly resolving conversion rate

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Now that the flow is increasingly expensive, but for the conscientious, do well drill passenger car, do Taobao official activities, do their own customer maintenance, traffic, what, in fact, is not very concerned about the problem, at least the first batch of boat set Amoy three most of the students are no longer bothered by the flow, but the entanglement is indeed this conversion rate.

Boat is also the actual sale after more, listen to more feedback, feeling that the students have a keen demand for this piece, so simply edit the article published it, first of all, to say the harm of low conversion rate.

A, the impact of morale, to combat enthusiasm;

themselves and the team to work hard to do activities, the energy to learn to drill the bus, to do drill passenger cars, to do natural search optimization and so on, but the input and output than serious wrong, their own energy in vain, who will be the operation of their own doubts, if your current operation is correct, then this suspicion will be fatal, Because it will delay you for a long time period.

B, the impact of capital turnover, lean;

In particular, the digital industry and apparel and other small businesses, the money is on the goods, many times are counted time and money in life, goods are always sold not to go out, the heart of the anxiety, really is not the average person can understand, a boat set Amoy students told me that a day did not deal, the urgent night did not sleep, boat empathy, this deadly embarrassment.

C, the impact of product weight, store weight, the ultimate impact of natural search;

Boat before sharing such an article "2014 of the latest Taobao SEO technology to decrypt the health of the ecological product Framework," which is described in detail, here will not say more.

We understand the principle on the line, the conversion rate is low, the search system defaults to this product is not welcome, so much traffic, then point transformation, all search engines are based on the user's behavior to optimize the weight, that fear it for the profit of the implementation of a half artificial fine-tuning.

And so on, in fact, there are some, space is limited, boat only listed the most serious harm, then what are the reasons?

1, flow source problem;

A word flow source is not accurate, simply speaking, is to come to your shop people, are not want to buy your products, the actual situation is generally divided into two kinds:

A, the search flow is not accurate;

You promote the keyword, and your product does not match, at least the customer's search intention and your product does not match;

For example: Korean version of the elastic Jeans customer's search intention is certainly self-cultivation of flexible, and then is comfortable and so on; but this through-Train shop page promotion, obvious product display and intention is not

Boat casually looking for a case, if this figure marketing packaging more sharp point, such as how many pieces of sales? What's the quality of the material? The temptation of visual optimization again, you are attracted to see the product, disappointed, will definitely point x away.

B, the flow of activity is not accurate;

Boat before the actual sale of the help of a girl named Liu Mei, she was as long as the activity, she is reported, what is similar to the 800 U station, what, such as 3.8 women's Day, as large seasonal activities, are reported.

The boat doesn't say that this kind of activity is bad, not to say that this kind of activity is not good, is to see the actual situation, we if the new, more display exposure is always good, but you have accumulated a certain amount of sales and benign data (such as CTR conversion rate collection, etc.), such products to participate in these, is to dilute your accumulated click Collection transformation and so on,

Why do you say this is not good? Or that sentence, not accurate, now a lot of Taobao activities, especially like high encyclopedia, like a lot of categories, think of a one-stop shopping, if this column activities, customer accumulation has been very reliable, such as: poly cost-effective, so understandable, otherwise it is a waste of time and energy, of course, except for new products.

Solution:

A, the search flow is not accurate:

The choice of key words, this piece, set Amoy three students focus to review A through through the "Keyword selection, as well as the optimization process steps"; Other friends can send, find the relevant article;

According to the class of our products, the properties of the product to select the category of hot search, heat conversion keywords, but also to optimize the title, and through the through train to promote the word.

B, the activity flow is not accurate:

As the boat in the actual sale after the analysis, if our products are not new, has some accumulated, then do not participate in any activities.

Boat to share some of their experience, go to their own shop backstage activity registration (below), to find your store can register the activities, hehe don't misunderstand, the boat also know that the activities in this many are not very high quality, but our purpose is not here, but in the small two-hair activity stickers, Because each activity will have the corresponding Taobao forum activities introduced posts, to find the small second hair in the detailed categories of groups, activities group; Yes, that's it.

Many categories of small two are very lazy, the category of activities planned, is not everywhere synchronized, not to mention is their own backstage, but will be released in the corresponding category of Wang-Mong group, or activities, many lazy small two, will be accustomed to a group of business operations to help their own dozen hands, organize activities, collect activities material or something , which is the same as the second one in Beijing and east.

2, marketing packaging issues;

This is actually a comprehensive system of work, including the promotion and display two points;

In fact, many people's advertising effect is poor, this is not done well, many times we are actually competing with a lot of people, if your diagram, your display, your marketing package, there is no difference between the things, not enough to lure your customers, then we even if the early pull to people, in the back of the marketing show, will be mercilessly abandoned.

Let's go for example.

such as this Korean version of women's clothing, if you are also selling, at present, there are more than 900 in competition with you, there is a leading Korean clothing shed more than 1000 more than a month, customers look at your page, not dedicated to have been looking at you, but must be open several pages at the same time to see, once you show the page, Do not meet the user's heart to want the elements, then she will change your competitor's page, if the competitor has been tempted to go on, then your page, it will be point x.

Do you understand? This is the marketing package thing, in fact many friends have failed in the most the beginning of the promotion on, such as the Korean version of Women's clothing, if your picture, no marketing packaging, in the first few seconds did not seduce users, then meet your inevitable failure, in fact, this is the boat in the three unique through the through-train chapter It has been specifically said that this figure how to do, what skills and principles of law and so on.

As for the comprehensive product analysis refining differentiation, boat recently newly edited a free and unpaid ebook "Taobao Entrepreneurship: The selection of the analysis system process steps of all the beginning", but also very detailed, very careful with the.

Here is limited space, not to say more, the boat screenshot One or two, you can understand.

In fact, today the boat shares so much, the most fundamental and core points, still did not share, because it is really limited space, marketing a lot of things are interrelated, take into account the reading habits of everyone, one by one, there is no point, if you are interested, the boat will be the core of the main points of "0 risk commitment" specific to share , please rest assured that the boat will not pull the virtual everywhere on the internet, which is not convenient for everyone to operate directly.

Boat will be this "0 risk commitment" in the specific application of Taobao, and related skills to share to everyone, of course, in order to facilitate understanding, there will be related cases.

Of course, the premise is that everyone responds well to this demand is very strong situation.