A brief analysis of the strategy of "seizing the food" in search engine market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It is reported that the Search Bay Network (www.sobei.com) is about to launch a large-scale marketing campaign to achieve the brand awareness of the promotion and the spread of related ideas. In the eyes of Internet marketing experts, this is undoubtedly a "kill the food" action. In the search engine market, the pattern has been very obvious: Baidu, Google's strength is still, search, Sogou, Bing and Youdao and other Up-and-comer is unique. The market is very competitive. However, through the adoption of a differentiated strategy, through the refinement of the target customers cutting, so that the product has a clear competitive advantage. According to the data shows that in the search engine market share of the competition, the effect has emerged.

Differentiation analysis

The differentiation advantage of the search bay can be analyzed from two aspects, that is, the localization of the website differentiation, the product individuation choice.

Search Bay will be its own site to help enterprises build online marketing department, through the effective aggregation of customer demand information to help enterprises achieve "looking for customers, check orders", so that enterprise marketing "low cost, high efficiency, 0 risk." But the existing search engine service provider, is only helps the enterprise to provide one kind of tool, how combs own product, makes it clear, clear, then for the consumer convenience choice. This model has existed for more than more than 10 years, enterprises have been eager to change, in the increasingly popular network today, business owners have to "how to find customers through the network, look for orders" model. Imagine how important it is for an enterprise to gain access to the effective information of the target customer through the network and to understand his personality needs and motives. The search is from this place as the cut-in point, realizes the difference localization. We can also say that search engine in the field of the alien, because of this, it is the emergence of value. Just as the world needs only one Google, China also needs only one Baidu reason, repetition is meaningless. And search is a subversion, if the existing search engine is to help customers find enterprises, to understand product information; Then, Search Bay is to help businesses find customers to understand the real needs of customers. It is more like a "businessman" design of a business marketing telescope, find customers, find new requirements, new markets.

Differentiated positioning of products

Search the Bay network launched two major business: "Cosearch" (Customer order Search)--Client orders searching business and spadvertisement--advertising.

In cosearch--customer order search business, enterprise users only need to buy customer cards can open the business, customer card face value of 100 yuan, with the renminbi equivalent, the enterprise after purchase, get 100 times Active Click Opportunity, repeat click No fee, That is to say, 100 yuan customers can get 100 orders to inquire about the opportunity to one dollar a customer.

Compared with the existing information service platform, it embodies a flexible pricing strategy. Whether it is Google or Baidu or other, moving is thousands, tens of thousands, search the PayPal network, "Hundred Customer card, a dollar a customer" is very good to effectively take care of many small and medium-sized enterprises of the practical needs, effectively reducing the threshold of enterprise network marketing.

Special ads, so that customers find you the first time. In the search for enterprise promotion, enterprises can effectively select keywords, accurate marketing, special advertising is a kind of intelligent advertising, it will let your product information in a special time, special locations to show special target customers. The appearance of the time, should not appear when it disappears, never disturb the customer's vision and shopping experience.

These products are different from the existing search engine service provider's products, it is to stand in the enterprise's perspective of product redesign, to ensure that the interests of the target customers to maximize.

The big marketing strategy of searching for the PayPal net

Although, the search bay has the differentiated competitive advantage, but still avoid open with Baidu Google and other general search engine competition, as Network marketing experts "eat" point of view refraction of the truth, but, the search bay is another piece of meat, to target customers for a change, but the essence is the same, Let consumers and producers more benign communication.

Of course, the current search engine market has been very mature, people's search habits have been formed, we know, to change the user's behavior habits are very difficult, so the inevitable to search from the existing competitors to attract users, how to induce people to "try" psychology is the focus of the search marketing, How to use a variety of strategies to change the user's mentality, to attract users to use is not a step to jump the search bay.

As a DM ad: There are two pictures on the screen, titled "Use it or use it, you decide". Screen content is in the Baidu input "computer", Baidu a bit; then search the bay to enter the "computer", check the bay. Very creative, as long as the user through contrast, you can find a very simple truth: Search the beta more accurate, more suitable for us. As the above sentence "in Baidu, you may find yourself, in search of the berry, you can certainly find the target customer."

Since, you can Baidu, search the bay and why not. This strategy can be a good way to change people's business search habits. Slowly people will find that life can not be found in the bay, the business did not search Bay, unable to move.

With the search for the "big brand" promotion, media coverage, video publicity and the future of the search for the beta-related books of the soft marketing, has been to seize the market for the bay to do a comprehensive preparation. In addition, the search also use blog to attract network opinion leaders, to achieve "minority impact, Mass Communication" Word-of-mouth marketing layout.