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We should all know that, with the search engine algorithm adjustment, the site's internal links to the weight of the promotion has a very good effect. So, how to better do the internal links of the site? Where do we start? I just based on my own little experience, spare time to sum up to share with you:
1. Website navigation
Site Navigation How important I will not nonsense, we should be very clear, focus on the design of Web site navigation considerations:
(1) Site navigation link is the search engine spiders crawl down the important line, but also to ensure that the site channel interoperability between the bridge, strongly recommend the use of text links; such as Admin5 webmaster Network:
(2) Do not use embedded JS file way to achieve site navigation, if you use search engine spider simulation crawling tool detection crawl to the URL, you will find that the site navigation links for search engines are not see;
(3) Also do not recommend the use of JS code to implement the Drop-down menu, if you have to, at least make sure that the mouse is zoned to the navigation area when the navigation link is a text link, but also can be clicked, at the same time, it is recommended to add a page at the bottom of all the columns of the text link area to make up;
(4) If I want to use the picture as a site navigation link, then the picture is optimized, to the picture link to the main key words of the page as ALT content, in addition to the picture with a text link as a supplement;
(5) Site navigation in the text link how to place from the UE point of view is a certain exquisite, this is related to the importance of the site channel or the characteristics of the site, generally the more important channels are placed in the beginning, of course, you can do a sensory classification of the channel to distinguish; From an SEO perspective, The idea of channel name is a complicated process, it needs us to do a detailed understanding of the channel content and research the main keywords of the channel;
2. Breadcrumbs and breadcrumbs
On the concept of breadcrumbs and the role of the network a lot of, simply, the meaning of breadcrumbs is to clearly inform the user where the current site, the user through the navigation quickly reached the superior page, this navigation design should be opened in the current window.
Breadcrumbs should list the names and links of all the parent pages (logical structures) of the user's page. Note: Here is the text link, if your channel name, category name, sub category name design is good enough, you will find that the inner page is through the keyword Anchor text link to the superior page, If there are thousands of pages of content, there will be thousands of pages in the keyword anchor text to point to the category page or channel page!!!
Breadcrumbs in content pages should the article title be listed? Should I add the URL of the page to the article title? I did not study the difference from the SEO point of view, I personally think it is best not to add a URL, but the URL of the parent page must be added.
3. Relevance link
Relevance links do not have a specific pattern, I am looking at it as a strategy, the article page can list the relevance of the article, can also list the relevance of the search results, according to this idea, under this category of TOP10, click Ranking, the previous article, the next article can also become a relevance link.
If the user browses through an article, the article content at the end provides the related article, the user is likely through the related article to dig deeply, until the user interest to this topic disappears, but this way can let the user achieve the maximum satisfaction, because the content is the continuity.
Note: I do not subscribe to a topic content page link to other subject content pages unless both are doubly relevant.
4. Sitemap
First of all, the link is placed at the bottom of the site, the site map is convenient for users to find information quickly, should be given links to the home page. The site map has a text link to the channel page and the subordinate category page is enough, more importantly, I want to let users know clearly what our site can provide and what the characteristics of the site, for midsize sites, I still recommend the site map to add content pages of text links, I very much hope that through the technical means can be generated by the article keyword with the article title as anchor text link site map, and control the number of links and automatic paging.
The last thing to say is:
1. The homepage, the channel page, the category page, the column page and so on are the list page, its content is by the link anchor text composition
2.URL design best with the logical structure of the site, according to the tree structure downward design, the directory level depth does not affect the effect of the SEO (according to the site itself), everything to simulate the user's logical thinking to decide, there is no user needs less time to click to reach the content page better situation, Or you can understand from another angle, remember: thelessismore, if the site provides search function, that each page I can use 2 clicks to achieve, do not need site navigation exists, just like you search keywords on google, but we can not fully simulate the user's search behavior.
I believe that through these can let everybody better do the internal link of the website, hope to be helpful to everybody. This article is from Shijiazhuang seo, reprinted reserved Source: http://www.ww4585.com, thank you!