A brief talk on how to write the soft paper and writing skills of tourism website

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"Yan Grass is like Bess Silk, koto is low green branch." "This kind of mood makes people can not help but imagination, tourism is also put on people's first agenda." In this tourist season, a lot of travel site webmaster are ready to do the site marketing strategy, they are focused on the local tourism website Soft text promotion, it seems that soft marketing for the tourism site is the most important. This direction is correct, because the soft wen has been as a supporting form of tourism advertising, its advantages in the industry to explode the astonishing power of the case is countless.

But for the editorial staff who have just contacted the travel website, it will be a lot of writing problems to write the travel promotion soft text, so that they can not start. such as the author recently responsible for the Guizhou Tourism Network (http://www.gzly.cn/) station editorial planning, the author also inspected a lot of competitors of the industry marketing software, and not to say the good or bad, many tourism sites have not mastered the essence of tourism promotion of soft text-stand in the user's perspective. Good-looking is not necessarily effective, then, in the end, how to write the soft text of tourism website? How to write can produce invisible "lethal". The following author will share their experience to everyone.

I. Positioning the soft text of tourist attractions

When editors write about the soft text of tourist sites, you are ready to write a soft text to do a positioning, planning their own to write what soft text, and then through a number of soft writing format to write soft text, the author here to share is through the news of soft text types and travel notes writing method to write tourism soft wen, Of course, this is also recommended by the author of tourism soft writing format, and then the characteristics of its attractions to locate.

For example: the author in the writing of tourist soft text when positioning is Guizhou tourism network in the Huangguoshu Pubu, so at this point, the author has been positioned to write the scenic spots, and then through the news and travel types of writing methods will be the entire content of the article is conceived, the characteristics of its attractions written out, such as the surrounding folk, surrounding the characteristics of snacks, The surrounding specialty, these characteristics are placed in the soft text, I think will bring a lot of tourists. So the first step is to locate the soft text of the tourism website.

Ii. add pictures of tourist attractions

All say a website's user experience is the most important, tourism site is also indispensable, for the content of the user experience for the king, so in the writing of tourism soft wen, the picture is also indispensable, to be able to do the illustrations, so that users in the content at the same time also enjoy the beauty of the scenery map.

For example: After the author has finished positioning, prepare to write is Huangguoshu Pubu, then at the opening of the time to Huangguoshu Pubu the sights of the picture ready, and then insert a picture at the beginning of the article, but the author suggested that this picture to highlight the characteristics of Huangguoshu Pubu, so that visitors will be attracted to the image first, Not only has the user experience, there are illustrations, can be said to be both.

Iii. Collection of official information on tourist attractions

Write a soft text that will convince the user, the official data of the attraction is the most important, imagine, if the author is a user, see a tourism soft text, if there is no any can convince the author to go to this scenic spots travel text, I believe that other people will be the same idea as the author, so I think in the way of news or travel notes to write soft wen , the official data of the attraction is essential.

For example: The author began to write Huangguoshu Pubu scenic spots of soft wen, first of all, I want to collect some official data of the tourist attractions, such as: Huangguoshu Pubu Chinese name, waterfall type, major scenic spots, local specialties, the terrain, the actual height of the official data, and then the data collated up to write out in writing, I suggest to Baidu Encyclopedia to collect these official data, if the official data of tourist attractions written out, users are also a lot of persuasion.

Iv. description of tourist attractions through ancient verses

Light has pictures and official data is not enough, write the website of the soft text not to die, soft text is flexible, and travel website article flexibility compared to other soft wen more strong. So the above two points to write out, and finally through some ancient verses or the legend of the scenic spots to describe the attractions, so that users can see the article directly attract users want to travel heart, of course, it seems a bit difficult to do so.

For example: the author through the way of travel notes Huangguoshu Pubu scenic spots of soft wen, and then the author through some and Huangguoshu Pubu related verses, will be described, and then in the legend of the scenic spots written, through their own imagination and construction capacity will be the entire article written incisively and vividly, so it can be the finishing touch.

The above is the author to share the writing skills of the soft text of tourism website, for the tourism website software editors who have mastered these points, can basically write a comparative standard tourism promotion software, and from myths and legends, ancient classics and other aspects of the scenic spots for the overall promotion, the effect is quite good. Let us take a step ahead, with innovative soft as a plan to break the perfect blasting point!

Article from Guizhou Tourism Network, reproduced please specify the Guizhou tourism network!

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