A case study on the setting and function of anchor text in external soft text of station

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For the medical SEO, in the optimization promotion work, the link construction is essential. However, there are many doubts about the connection and the suppression of multiple anchor texts. For this, today I would like to share with you what is called anchor text, the role of anchor text, medical articles in the anchor text specific how to layout?

The concept of anchor text: The anchor text is the link text added by the webmaster when the article is published. is the essence of website optimization, simply said, anchor text is "with text link." It can be a word, a set of words, an internal link or an external link. It is based on Baidu content crawl principle, can be done as anchor text on the content of the page of an evaluation. Because, normally, the Added link in the page will have a certain relationship with the content of the page itself. Therefore, the anchor text is of great importance.

The role of anchor text:

1, reduce the bounce rate;

2, improve the page collection and keywords ranking;

3, modify the user experience of the article, to increase the readability of the article, guide the consultation;

In the final analysis, anchor text outside the chain of soft text is the finishing touch of the role, indispensable

In doing site optimization, the first to determine the site's keywords, and then through the content of the article in the anchor text in the chain to point to the corresponding page. Here to remind the vast number of editorial compatriots, in the site chain optimization, it is worth paying attention to the wide range of anchor text keywords (especially the homepage can be column page anchor text connection), do not use a single anchor text keyword.

We know the weight of the homepage is very high and is also the most common spider crawl, but the homepage, page, may not be able to pass through more import links, so this will have large web pages that may be difficult to get a lot of deep, very good effect chains at this time. Spiders through the article page link, you can crawl to get deeper pages, thereby increasing the opportunity to rob the inside page, promote the site of violence and weight.

At the same time, we should note that in the internal chain optimization, we should pay attention to the density of keywords should not be too high, but also can not be fully optimized for the inner chain to increase the chain, so very simple to constitute the article lost quality, but also because the keyword density is too large to be searched cited as excessive optimization. Therefore, we in peacetime article writing and publishing process, the first 1th to do within the chain of anchor text should not be too single, the density of keywords within the chain to moderate, not purely for optimization and within the chain. Just master these three points, I believe, we publish the site inside and outside the article, you can successfully grasp the chain optimization in the anchor text optimization.

To sum up, said so much, exactly how to use anchor text?

Probably a little website optimization based on friends all know that when we usually update the content of the site may encounter in this article the relevance of very strong content, then need to find ways to import these relevant content into this article, here will use anchor text, the relevant keywords of these articles are recorded, Finally make recommendations for reading or extended reading (vigilance!) The anchor text positioning word should be diversified The so-called pluralism, diversity refers to: the same target page can have several different positioning words to point to. Anchor text to natural, can not SEO and SEO, search engine will give this anchor text a certain weight, and then improve the whole station of friendship, otherwise may be the search engine down right or even K station.

Specific anchor text setting Description:

1. Identify and split keywords;

Keyword split, such as the keyword "Wuhan treatment of Gastrointestinal Diseases Hospital which home is better" link is http://www.83774351.com/for example. Many people, do the anchor text keyword may be "treatment of gastrointestinal diseases" and then connect to the column page, this is not true. The correct approach should be based on this long tail keyword, do a specific article for this long Tail keyword page anchor text. Or it is divided into "Wuhan treatment of Gastrointestinal Diseases Hospital" "treatment of Gastrointestinal diseases Hospital which home is better" ...

2, the anchor text should not be too much;

Roughly set between 2-4 is better. Otherwise you will lose the role of anchor text, or even the impact included. (I have previously included in the site is not stable when I did such an experiment, two days of the same time, each hair 10 articles, of which 10 are less connected, the other 10 is the inclusion of 3-5 connections. The next day check, found that only 2 or no link with the article more easily included, all, anchor text settings can not be too blind

3, reasonable number of links; 4, related links to different pages, 5, the color of the link, 6, according to the overall needs of the article, in the appropriate position to set anchor Text 7, automatic link plug-ins.

Many people will ask exactly how much, with reasonable links, as long as in fact, it is necessary to contact the user and can set a link function that is explanatory. For the same keyword, we do not appear the second link. It is also not possible to set anchor text from the body and color format too complex.

Extra: The performance and modification of anchor text in the text

Many friends like to put the anchor text with different colors or bold, italic character modification, to this my opinion is, as long as there is a modification can be, such as the description of the text added red do not use bold, do not italic bold body. Otherwise, the whole station's keywords are bold or red, the user experience is not good. Even if Baidu spiders are stupid, know what you are doing!