A complete tour industry website Operation Plan Book

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This is a few days ago I go to an industry company to do the program, with PPT do not have time to turn, today is nothing to clean up the content, I hope you can have a good communication. This program from the entire tourism industry, the construction of the website and personnel configuration as well as the design of product structure and later marketing have done a brief description, very detailed. Other friends who want to run the program template can download the following address: Http://www.pp360.org/uploads/soft/lvyouhangyeyunying.rar

Business Plan outline

Tourism Industry Analysis:

Site positioning:

Basic structure of the website:

The service object of the website:

Website Products and Services:

The Operation plan of the website:

The input of the website:

Tourism industry Analysis

A comprehensive overview of the current tourism sites to the Web site as a service platform through the integration of resources under the network to promote the use of the site to obtain profits.

In view of this situation, the individual thinks needs to do an industry cluster website.

One, facilitate the effective integration of resources.

Second, the tourism industry at present, most of the site is to provide consumers with line and ticket booking, no website from upstream to downstream to do a tourism industry vertical portal.

So although e-long and Ctrip development time has already achieved good results, but from the whole industry to see the development of space than they now achieved.

Third, easy to reverse marketing, reverse marketing is the purpose of our industry in the search for Blue Sea competition.

From the whole tourism industry, the upstream development is relatively blank, and downstream development is relatively white-hot.

Each travel site is thinking about how to get more visitors through the platform. And the middleman is really big is just mentioned E Dragon and Ctrip, and mango nets.

Personal feel, site cluster settings, divided into three aspects n A, serving tourists. (Provide travel information for easy travel)

Second, serve the tourism practitioners. (Provide training, talent docking and other services in the industry, to provide employment opportunities for talent.)

Third, serve the tourism production and service-oriented enterprises. (to provide online ordering of goods and services, display of goods and enterprises, and news and exhibition information in the industry to promote the development of enterprises.)

Site positioning

Market positioning:

Lock travel information, provide full service, build industry flagship.

Attribute positioning:

The most complete, the latest travel information, convenient, stylish travel program, professional localization service personnel.

Customer base positioning:

Tourism, business people, tourism practitioners, tourism enterprises.

Featured positioning:

Help you save time and money, and make you happy to travel. Professional Tourism Industry portal site.

Website Basic framework

Terminus

1. Travel News

2. Tourist routes

3. Tourism services

4. Tourist Supplies Mall

5. The Tourism community

6. Tourism Enterprises

Website Operation Planning

Short-term

One-month time for the overall planning of the site, according to the company's resources clear positioning and development strategy. Synchronization can be carried out by the design staff recruitment and technical low-level data structure.

The process required for Web site development (abbreviated).

Web site in the development of the relevant information can be collected at the same time, easy to carry out the site after the test, web site development completed in January to carry out the data of the site for trial departure.

The promotion period of the website (January-March) partners 300-800, the number of registered members reached 5000-8000. The world ranked top 200,000.

Long-term website planning

Medium-term objectives

In 1-2 years to achieve the number of Web site membership exceeded 50,000 people, in the national medium-sized cities and tourist cities within the scope of the establishment of 100-200 distribution agencies. Realize the initial profit of the website.

Site to achieve in the region within the influence of the industry has a certain degree of visibility.

Long-term goals

Within 3-5 years to achieve the industry more than 80% of the enterprise to understand our website, more than 50% of the enterprises in the use of our website. 25% of the enterprises through our website to promote the growth of enterprises.

The number of registered members exceeded 200,000, becoming one of the well-known Web sites nationwide. N Website Distribution partners full bloom, renewal rate of not less than 80%. The market share of the website in the traditional industry can account for 1–2%.

5-10 years

The website carries on the capital operation, achieves the shareholder benefit maximization, and the member benefit maximization.

Site Long-term planning content reference mm bar (www.mm8mm.org.cn) website Development Planning Book, hereby thank you!

Site input: Here I only carry the budget of personnel cost and website promotion.

Ordinary staff, the salary is 1000-1500 yuan, the bonus occupies 25% of the total salary by the department manager to evaluate. (Bonus: 250-375 RMB)

Department Manager: The salary is 3000-5000 yuan, the bonus is the 8%-10% of the total salary

Market Personnel: Salary 800+ Commission (10%-35%) Expansion of the total expected income (10%-20%)

Departmental Setup Chart

Website operation

1. Promotion Department

2. Customer Service Department

3. Marketing Department

Channel Department

Business Department

4. The Editorial Office

Marketing Plan

Tourism line resources, hotels, ticketing resources to card as the media to achieve the alliance of tourism resources, so that consumers can get through our alliance card benefits.

Issue the Affiliate card to the service object and tell all the business information is on our website, can carry on the discount and the integral accumulation, and enclose the Alliance Merchant's list. (Provide directional marketing for tourism enterprises)

Website Platform agent for investment, to ensure that an area has an agent. The main thing is to contact the tourism manufacturers and service providers,

To promote the Web site to the traveller, responsible for the distribution of Regional Alliance card, agent profit according to the region of the total consumption generated by the extraction, but also to the development of tourism enterprises to charge, the cost of us to draw up.

Marketing Plan (II.)

Agent to a bearing on the role, in the conduct of the website business agent at the same time, can carry out the purchase of social goods services. To provide convenience to residents at the same time, you can achieve the purpose of marketing business off-site.

In the case of a certain consumption base group, the joint tourism enterprises will promote the theme activities.

such as: 51, the introduction of tourist routes. (Theme activities, appearing in the form of electronic magazines).

Membership fees are operated in two different situations:

The first, in the business identity of our concept of the premise does not charge business fees, and merchants agreed to be divided into proportion, by our behalf to promote. The second is the direct collection of business costs, business goods and services publicity, the cost of the year to pay.