A few simple common methods of Web site optimization for novice Webmaster

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SEO is no stranger to us, SEO role is well-known, that for a site how to optimize it? Website optimization is a long process, today we together to discuss the general method of website optimization, I hope to help you.

We know that any Web site will be parsed into HTML, the browser can recognize, in other words, the use of any technology to do the Web site, are parsed into HTML browser. So we have to understand that an HTML page consists of three parts, which is the opening and closing tags of the HTML, the start and end tags of the head, the start and end tags of the body. There's nothing to say about the start and end tags of html, so let's talk about head and body.

First, head optimization:

The head part is the search engine first reads the part, has the pivotal function in the SEO, especially the title and the description that function is self-evident, this part mainly pays attention to the Meta label optimization.

Meta we are most concerned about three, "Title, Keywords, Description", there are not too commonly used "Subject, Author, Copyright." After identifying good keywords, how to arrange the keyword distribution in these three tags is actually very exquisite. It's no exaggeration to say that at first I personally studied these three tags for nearly half a year, and then I will share the experience of this year without reservation.

1. Title

Title is similar to a description. The description of title usually requires attention to four points:

1 do not stack too many keywords

2 title should not be too long, control in 30 Chinese bar

3 Long Tail keyword fusion

4 keyword segmentation using the symbol "|" Or "," can be.

Take: www.grainyq.com/product/96.html as an example. We can clearly see this page of the keyword is aflatoxin analyzer, while others are long tail words, in doing title, must pay attention to writing skills, key words to write in place, but also do not stack, but also pay attention to new ideas.

2, Keywords

Keywords label at present, Yahoo more attention, Baidu and Google's words have gradually lost attention, of course, we do not know when they pay attention to, so keywords have to write, how to write? Generally I write only a few core keywords, Use the English comma form to separate, as far as possible makes keywords concise, also does not have any special skill.

3, Description

Description often is our layout website keyword and long tail keyword place, description is a more important label? We are sure that Google said yes, Baidu? When it comes to Baidu's crawling of description, At present, there are many websites in Baidu search results of the description of the information is not to show their written description, but to show the site at the top of a part of the content as a description. Someone said: "This is Baidu think the content to be crawled more suitable for describing the site itself," and not all right, when your site included stable, Baidu or show description. Description and Titlle have the same status, each seoer have to do a lot of these two aspects of optimization skills, to www.grainyq.com/product/233.html for example. The key word of this page is the gluten tester, in title, has already been enough repetition to this keyword, but just write title this is not enough, and use did not have the detailed analytic explanation to the keyword, the title limit words are not much, And the emergence of description just solved this problem.

4, Subject, Author, Copyright

These three labels we generally use very little, when we use these three labels more appropriate? These three tags in some small business sites, especially the Web site has not much text content, optimization is difficult. Can play the role of adding keyword layout and density. Subject said the theme of the website, the meaning of the topic, author is the author, copyright.

Second, the body part of the optimization

Body is a page of the main, in the role of SEO is of course important, this part of the optimization is also the most difficult to grasp. Your head part of the optimization of the better, if there is no body as support, the search engine is likely to you as cheating, even if not as cheating, also can not give you a good weight. This part of the optimization, I think the main focus on the following two aspects of optimization.

(i), keyword density, layout

Keyword layout is one of the most important SEO, good keyword density and layout is a key to rapid promotion, but what kind of keyword density and layout is better?

1, first we look at the keyword density

We did not meet a lot of people at first often said, in fact, the density of the keywords does not matter, as long as reasonable. I'll give you a density of 50%. He might say, "no,no,no" Obviously, it's right to be reasonable, the key is how much density is important, not that it doesn't matter. I think the density is at least 3% or over 3%, otherwise the density is too low and the correlation is a little bit close. Height is controlled under 10%.

2, keyword layout

The key words of the precinct follow three principles: 1 from top to bottom 2) from left to right 3) everywhere

Keywords layout I have a personal study of two ways:

(1) Uniform distribution

(2) concentration + uniform distribution

How to view the keyword layout of a word? Baidu search for a keyword, and then click on Baidu Snapshot can be viewed, this recruit called "Baidu Snapshot Method."

Evenly distributed: This should be very well understood, that is, in the snapshot of all the keywords are distributed in the form of a scattered in every corner of your site, and you make sure that they are more evenly, so in the description of meta or article content of the arrangement must have a plan beforehand. Concentration + uniform distribution: This way I have been used, the effect is good. On the basis of uniform distribution, let a part of the key words together. such as the important position of the head. The layout of the key words is not random, is very deliberate.

(ii), internal chain optimization

The construction of the inner chain is a boring process, and it is laborious, however, it brings the result of the rankings is obvious and stable. Do a serious optimization, you must put the foundation of the site to play well, even if you are now ranked bad, be some people make fun of, but the person who laughs last often laughs the sweetest. The construction of the inner chain has 5 common methods:

1, site navigation: Many times the site's navigation is often the site's two-level keywords, each update a page to give these keywords a chain, over time, such a chain is a little strong.

2, Anchor keyword Links: for example, an article or a place mentioned the word "sugar meter", the sugar meter can be connected to the main domain name www.grainyq.com/product/544.html, so that the anchor text link, but do not put all the sugar meter are linked, Do a few on the line, too much to let search engine disgusted.

3, related article links: In the content construction, often the article will improve an article or a more relevant article, in the article appears the title link form. Also is the popular article link, the series article link, the FAQ (frequently asked questions) and so on. In the content construction, often the article will refer to an article.

4. Site footer: Generally we are in the footer to place copyright information and so on, someone used to be in the footer of the place to the core of the keyword a back chain, or repeat the navigation. Remember not to make your footer as if you were typesetting, which is a question of degree.

5, Sitemap: The use of XML map production tools to create an XML map of the Web site, crawling spiders crawl and search engine has significantly improved, this point in the future appears more important

If you can grasp each of the above details, then your SEO technology has been home, SEO focus on the details, do SEO more or more patience.