A new case of mobile internet rebuilding traditional industry

This was heard yesterday when the "peak private board" chatted. The source of the message is reliable.

If this is true, it is a new case of mobile internet rebuilding of traditional industries. Our view of O2O, whether from line to line or from line to line, will usher in a new high.

Sing it is based on mobile phone K-Song tools and entertainment community. The equivalent of a virtual KTV, a variety of private rooms singing someone to listen to. Follow the 2-8 principle, 20% of the people sing well, enjoy the feeling of being chased, 80% like to listen, willing to praise.

Known as 150 million users, the month live 30 million, daily live 5 million. This crowd is a KTV user. Not the traditional impression of the tall club users, but more open.

Sing, go to the line. Open their own KTV. It is said that through investment mergers and acquisitions, a singing bar under the new KTV brand.

Sing the play is to "overwhelming" open KTV. For example, 5 years later in China, there are 2000 karaoke KTV, such as Beijing will have 100. KTV will be different from the traditional KTV, basically open the Mini shop, do not open a big shop, each store such as 20 or so rooms, to cheap, not too tall.

The idea is "basically finalized".

Before the O2O, is to the offline drainage, earn advertising fees, and then, online payment offline consumption, complete closed loop, even pay deduction point also want to earn; now, sing it is to provide their own offline services, service charges also earned. This "closed loop" is complete.

Sing, open KTV is because they have ready-made users. The current line is also KTV experience, anytime, anywhere, but these people also have to the offline KTV to face, feel the temperature, the need for friends.

The reason is not to the existing KTV such as the till, such as drainage, cooperation, the reasons unknown. But there are only a few. 1, divided into talks. 2, sing it has a unique play, need to get through the line online, the existing KTV whether it system or thinking may not keep up. 3, the user crowd is not the same. It's not good to fit.

In fact, good understanding. Why Beijing east to build logistics, Ma Yun Why to do rookie, beauty Mito Why do their own mobile phone. A truth. The needs of the Internet, the traditional world can not meet, only to do their own.

Sing the advantages of the user, a balanced distribution. It can be used in the hands of the user data, including location, sex age, temperament (like what songs and what singers), relationship chain, activity time and so on, to the user at different times, in different combinations of ways, to different KTV drainage.

It is possible to maintain a high degree of saturation and high rate of house turnover in each store, thereby achieving high profit margins. This is the user and technology base that it envisions doing 2000 stores nationwide.

As on the line to the line below the link, but also wired down to the link on the line.

Sing in the KTV with the client interaction. You sing in the KTV in Beijing, I took the mobile phone in Dali to listen to, after listening to a bottle of virtual Carlsberg, this Carlsberg will be sung right away and turn into a bottle of real Carlsberg was sent to you in a KTV in Beijing. At the same time, Carlsberg, this brand will be paid to sing. An advertisement fee + sales split.

This play, to the existing KTV, use "subversion" word.

Logically, sing it is possible to become China's largest chain KTV.

Now the KTV chain is quite dispersed. Famous till, good Jays also 100 dozen shop. One of the biggest brands is said to be less than 200 stores. They usually do a shop on the big shop, hundreds of rooms. Can not open too many stores, geographical coverage is sparse, the rate of change is lower.

Traditional KTV is a regional brand, a bit like a restaurant, the real national chain is difficult to do. Do the traditional business, to expand across the city, to a large advertising investment. KTV rarely has this consciousness.

The Internet is brand first. First covered with hundreds of millions of users, expansion of the continuous rush guarantee. For example, Beijing daily live hundreds of thousands of, can play a lot of tricks.

Sing the play similar to the "economic KTV", a bit like the original hotel areas such as home, 7 days. Depending on the user's distribution and density, each store serves a few kilometres of users.

KTV box number of the country is about 5 million, 100,000 stores, tens of thousands of employees, driving audio, beverages, snacks, consumables and other related, the market size said that there are 400 billion yuan.

If a prominent mobile internet representative sings 10% of the income, 20% of the profits, it is a company with a market value of 10 billion dollars.

This conforms to YY Lee Colling under that judgment: "In the next 10 years, China certainly has more than 10 new listed companies more than 10 billion dollars." Their main rivals are not bat, they grow fast by breaking the weak links of traditional industries and discovering new markets. ”

Sing it. The revelation of the mobile Internet is that this is an excellent upgrade version of the O2O. You can also imagine, next to rely on huge internet users and brand intrusion offline, rebuilding rules, refresh the game who?

Lee Colling 100 education will be a school? Century Jia Yuan will do matchmaking agency? Do the Yue (PAO) mobile apps go to a nightclub?

Who knows?