A summary of all kinds of strange phenomena in web games

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since the concept of web game proposed, red over the north and south. The game site has sprung up, indeed to the financial turmoil in China's game market point of fire. Whenever the development of things too fast, the infrastructure is always insecure, so the web game will produce all kinds of strange phenomenon ...

Abnormal growth fast Disappearing

Earlier, there were voices predicting that web games would be hot. "Tribal War", "blood three" and several other web games have been successfully stimulated the market, so the Chinese people will not sit, the game team everywhere. In fact, most people know little about web games-but that doesn't affect their enthusiasm.

The market blowout of 08 seems to me more like false. The threshold of the web game is low, so that most people can "play a", seemingly unlimited market, so that everyone wants a piece. But the inexperienced countrymen want to grope in the dark, must embark on the road of imitation. "Game planning can not, the quality of the game can be discarded, game content can be copied." "There are players that describe the current web game. Indeed, because of the short planning cycle, lack of funds and other factors, most teams can not spend too much energy for a game. "The 5~10 People's team, the production cycle of about 3 months, if you want to quickly listed, can be compressed to 1.5 months"--a practitioner said.

At this point, the quality of the game can not be guaranteed, can not attract enough players, operation is also unsustainable, so, a game only appeared a few months will quietly disappear, really come fast, go quickly.

Operating in Tests

Current domestic games, including the web game industry is still at the forefront. Under the social public opinion, had to seek survival in the crevice. A game to go into the charging stage, must get the game version number, for some edge games, the game version of the approval is difficult.

"Seal test", "Technology seal Test", "in-beta", "two times", "Passion". As long as it is an adjective, most of it can be used as the object of "test". "Test" is originally the game manufacturer invites the player to test, the feedback opinion activity, after the merchant's "evolution", already became one kind of commercial breath strong propaganda means. Business through the material news, "limited" number of hair and other activities, to increase the exposure of the game and visibility. Now the "test" has no meaning.

When the player enters the game and discovers that the so-called test, you can not play without spending money. Free game in the mainstream, the concept of a vague fee, the so-called test like a formal operation of the appearance. If the approval is not the case, then the transfer costs reveal the nature of the business treacherous. In order to quickly withdraw funds, early in the test period began to charge, search the player's pockets. Players holding the incomplete version of the game, while helping operators to count money, completely reduced to the whole game of the suckers.

Open Clothes and merge

Coincidentally, the repeated opening of the service and merging also exist in the operation of the web game. From a player's point of view, opening a new zone means starting over. However, the reasons for new players to join the game are different, such as by the invitation of friends, and the old service relatively mature game atmosphere, but also many new players do not choose the reason for new clothes. Of course, the situation of the strategy game is slightly different, the new zone of this kind of game can certainly attract the fresh player, but the result is to become the stepping stone that the old player dominates. Because of the different purposes of playing games, some players prefer to "dominate" in the game, the investment of new clothes is obviously more than old clothes can get higher returns. The operator is the player's grasp of this mentality, so that the new clothing became operators of the tools to collect wealth.

But this approach brings the game to a dead end. The replacement of new players if not keep up the number of players lost, the decline of the game is irreversible, operators have to continue to open new clothes to retain players. "Ghost Clothing" merged in time, the remaining server for the open new zone, so the cycle of knot.

Joint operations

Domestic web Game "foundation" is not thick, so in order to meet the rapid expansion of the market needs, most of the joint operation of the way. Joint operations can provide a large number of fresh player blood for the game, bringing a leap in the number of games, which is also the reason for the use of joint operation of web games. But with the development and growth of the industry, more and more small and medium-sized sites have been watching the rich profits of the web game. Low entry threshold, a large number of joint operating platform set up, so that they become the main force of the web game market, for the development of the industry buried hidden dangers.

If the poor quality of the web game to charge a large number of market, will seriously affect some excellent web games, but the desire to get rich in the night no matter how many. The carrier's promotion method is simple and rough, although the profit effect is much shorter than the merchandise promotion, but brings the harm to the webpage game to be also much deeper. This brings us back to the original question that the poor quality of the web game offsets the player's enthusiasm. Imagine a impostors game market, players will be deceived, but also contact with the Web game? Play League leisure chess game of the joint operation platform is different, the company adhere to the spirit of independent innovation, each game is independent development, always to technology research and development as the guide, "Entertainment first, users first" as the principle, Strict game product quality, developed by the game because of convenient operation, play novel, interesting and strong, and by the student group, office workers, white-collar workers of all ages. and webmaster by joining Play Alliance, you can easily have their own game channels, enrich the content of the site, improve the site traffic, improve user viscosity, increase revenue sources, enhance the effectiveness of the site.

The prospect of web games is not promising, and these phenomena have become the unspoken rule of the industry-after all, many people come in just to "make a lot of dough" and the future of the industry is irrelevant. According to the current situation, to put the web game on the right track, I am afraid only rely on the government to introduce measures. Play The Alliance Leisure Chess Card Class Web game's joint operation platform's appearance, also is wants to change this kind of situation.

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