A traditional second-hand housing intermediary company or will evolve into an internet company

Large data age, a traditional second-hand housing intermediary company or will evolve into an internet company.

November 19, the chain of Vice President Chien revealed that the chain home in the target market share has exceeded 50%, is the second largest scale of three to four times times. According to our correspondent understand, 2013 chain Home "sold" the value of more than 160 billion of the house. At 2.7% of the intermediary rate of rough calculation, chain home business income of more than 4 billion.

With the rapid expansion of the scale, real estate brokerage companies began to become "restless." "We've been looking at the pattern of Taobao for the past year, and while we're not an internet company, we're thinking on the internet," he said. "Chain Home real estate brand Center Xu Donghua to 21st century economic report reporter said. In the future, the chain home may also explore the Internet financial Road.

Alibaba founder Ma Yun brought the revelation is that, in the internet age, as long as dare to think, out of the old logic and thinking, Harvest will be more. However, anxiety has not diminished until a new path is found, and the traditional brokerage business remains fundamental to the survival of a brokerage firm.

Opportunities in the Internet age

"Data has penetrated into every industry and business functional area today and is an important factor in production," McKinsey said. The excavation and application of massive data indicates a new wave of productivity growth and consumer surplus.

To Xu Donghua, the chain has established a database covering 5.5 million homes in Beijing. This is counted by a broker. In Beijing 725 square kilometers of urban area, chain home cloth 900 stores, nearly 20,000 brokers, covering the vast majority of residential quarters.

From 2008 onwards, the chain home to occupy the top of Beijing second-hand housing transactions. In its target market (excluding the residential areas in the outer suburbs and urban offices, industrial real estate and other non-domestic transactions, its target market accounted for about 78% of Beijing real Estate transactions), the market share of the chain from 2010 30%, 2011 38% to 2012 47%, now more than 50%.

The establishment of a database means new business opportunities. "As long as you get through a ring, you can go up the downstream industry chain extension." "Xu Donghua said. For example, the transaction history of a house, when it was bought and sold, when the decoration, after mastering the data, intermediary companies can sell the data to third parties. They may be banks, they may be evaluation companies, or they may be law firms.

An internet finance company called 360 is exploring opportunities to collaborate with second-hand housing intermediaries such as chain homes. The company is an intelligent search platform in the field of financing loans. November 19, the company's head told the 21st century Economic Report reporter, the chain involved in the transaction scale is large enough, in the second-hand housing loans, the face of the bank will even have some bargaining power. They hope to work with intermediaries such as chains to redistribute loan resources, match "buyers" and "sellers", and take a piece of the bank's credit income.

It is understood that from the beginning of 2008, chain home in the IT system platform investment of less than 50 million. "Now the intermediary is aware of this, but the competitor either did not we do early, or the scale is not our big, does not constitute a threat." "Xu Donghua said.

Using the market to remedy the absence of supervision

For nearly one months, though, Xu Donghua has spent his time in anxiety.

Chain Home launched a new business-"Four Peace of mind" service commitment. Commitment since the release of the next day in Beijing chain home contracted customers, if because the chain of risk prevention weak losses, chain home will be compensated, or to the customer's losses advance. "There is a risk that a lot of damage will be caused by a slight careless control." "Xu Donghua said.

In response to consumer concerns about the purchase of a house committed suicide, Homicide, "haunted", there are high-voltage power facilities around the radiation, the old owners of housing arrears, housing frozen after the seizure, chain home need to make advance notice and risk prevention. Chien revealed that in the chain home system, has rejected the total price of more than 50 million yuan of housing. "In the industry, chain home is a strict management of the company, if the chain can meet so many seized houses, you can see how the entire industry." "Chien said.

has worked in Beijing for four years, before in Shanghai also worked for four years Chien frankly, in Beijing to buy second-hand housing process and experience, always make people feel very uncomfortable. Each time in the meeting of the construction construction, the intermediary will often call for more perfect regulation and regulations. The authorities, for example, have been unable to open inquiries into the flaws of housing ownership by the licensed brokers, which poses a significant risk to the transaction.

But when regulation is not yet perfect, it leaves a room for brokerage firms. Chien told reporters that over the years, chain home has been in the leather of their own lives, so that their pain. For example, 2011, the implementation of real housing commitments, chain home online browsing volume quickly decline. But Chien thinks, it is precisely because of such "revolution", let the chain home market share grows rapidly.

Xu Donghua hope that such a risk control, can make the traditional brokerage business growth and the establishment of large databases to form a positive correlation, and then derive new business models and profit points.