A very classic SEO site optimization program

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Around the friends always want some SEO optimization program, here always want to sum up their own from the website to optimize the network optimization process, SEO site optimization of the five stages, included, ranking, flow, conversion, repeat the above action. This is the process of SEO, have a different view of the direct Q I (bolted ant 1614558876).

I personally think that in order to successfully optimize a website must start from the following aspects:

1. Team Division

2. Do the job SEO must do before what

3.SEO operation process should be what kind of?

4. Research on Keywords

5. How to analyze the website?

6. How to do in-station optimization?

7. How to do outside the station optimization?

8. What are the commonly used methods of cheating?

First I share a question about the division of labor. A certain SEO team should have such talent

(1) Web program Designer. The programmer should have the ability to layout the homepage and adjust the overall structure of the website. The first impression a website gives to a visitor is important, home design reasonable, users open the time whether or not to obtain the necessary information, he will stop to see for a while, so as to reduce the site's bounce rate, provide user experience, low bounce rate of the site can get the trust of the search engine; The main work of web designers is to improve the site optimization from four aspects.

(2) Article writer. We all know the quality of the article is very important, Baidu launched the Spark program also increasingly support the original, so an excellent article writer's importance is self-evident;

(3) hair outside the chain. Determine the weight of a site is the content of the site, the other is the chain, outside the chain is the most direct means to enhance the value of the site, there is no high weight outside the chain, the site will be isolated, wine is also afraid of the alley deep Ah! Search engine Spiders Crawl The content of the Internet every day, the high weight of the outside chain can bring a lot of traffic to the site, Increase site activity and weight.

(4) SEO Comprehensive analysis ability. This person needs to master the knowledge of various aspects of SEO, familiar with the work flow of the search engine, can be the fastest speed to make coping strategies.

With such a team, SEO site optimization is absolutely not a problem.

Determine the SEO team, it should be determined under the SEO should be considered before what factors? I summed up the main considerations of three aspects: the site domain name, server, Web site procedures.

About "domain Name", I think the most important is the domain name best can contain keywords, a good keyword as a domain name can bring a lot of traffic and weight. I once helped a client to do a keyword on google "bw fittings", did a long time, wrote a lot of high-quality soft Wen, did a lot of high weight outside the chain, ranking always after www.bwfittings.co.uk. For questions about domain names, see domain name and server selection considerations.

The choice of server must consider these factors: first the server must choose to have the strength of the manufacturer, to ensure the stability of the server and fast access, and then the server must support 301 redirects, 404 pages, 500 and other common error pages, and finally select the server must choose a dual-style, north China Unicom, South Telecom , to promote the product to all over, do not affect the speed of access, it is best to support the dual-line function. For questions about server selection see domain domain name and server considerations.

Regarding the website procedure, the proposal chooses the open source program, may customize the website directory structure, the custom URL, the front end uses the div layout.

SEO operation process should what kind of? Based on my years of experience doing site optimization should first determine the site's keywords, followed by the evaluation of the competitiveness of keywords, and then began to optimize the station, outside the station optimization, and finally observe the optimization of the site, according to optimize the effectiveness of the site optimization strategy, that is, the so-called included, ranking, Flow, conversion, repeat the above action.

Research on keywords should pay attention to four main keywords: target keywords, hot keywords, brand keywords, long tail keywords. Questions about keywords can be involved in "How to dig and layout the site keyword" This article, the article talked about all the questions about keywords. Determine the key words to learn to analyze the competitor's website, analysis competitor's website to observe these points: Baidu weight, PR value, snapshots, reverse chain, the chain, included, website history, brand keywords, long tail keywords, site structure.

How do I analyze a Web site? Before analyzing the website, we must learn data analysis. The so-called data analysis is to the site's external chain analysis, index analysis, search keyword analysis, user bounce rate analysis, search engine crawl anomaly analysis, site security monitoring, vulnerability monitoring, Web site Speed Diagnostics, page analysis, visitor analysis, optimization analysis, etc., analysis of user access to the key words, analog user ideas, Think long tail keywords. Commonly used query tools have Baidu webmaster tools, Google Webmaster tools, bing Webmaster tools, webmaster Tools, Love Station network, seowhy, CNZZ statistical tools, such as analysis of the site should pay attention to these indicators: site collection (with "site" command can query the volume), the site's internal and external chain and friends chain (" Link "can query both inside and outside the chain), the meta tags of the writing (site title, keyword keywords, website description description), main navigation, secondary navigation, URL standardization, 301 redirect, Site directory structure.

How do I analyze a website? I think we should start with a few things:

(1) Overall site evaluation: The site's domain name, site names, website logo, website slogan, the overall tone;

(2) Web site Business Analysis: Determine the type of site (e-commerce, corporate websites, news release sites, friends, forums, etc.); The main business of the website

(3) The overall structure of the website: whether the structure of the website is flat structure, whether the site link has been static, the title tag of each page of the website, the keyword tag, the description label is normative, whether the content of each page of the website is rich, whether it is related to the topic, whether there

Site optimization should consider 12 points:

(1) The homepage goal keyword Optimization order (final page [Long tail keyword]> topic page [1. Hot keywords; 2. For hot keyword production topic; 3. Keywords related information aggregation; 4. Supplemented by the article in the Chain Import Link]> column page [fixed keyword]> channel page [ Target Keywords]> index [do industry one to two top keywords, or website name]) density control in 2%-8%

(2) A single page of the target keyword, the best each page has an independent keyword, do not put the keywords piled up in the home page, each of the pages load a reasonable number of keywords 3-5, the layout of the system planning;

(3) Each page has a separate title;

(4) Each page has an independent website description;

(5) Reasonable planning site structure of the site (1. Flat structure; 2. Auxiliary navigation; 3. Breadcrumbs, navigation, navigation) to ensure that the search engine spiders can crawl to any valuable page;

(6) The construction of the secondary navigation, as far as possible using the target keyword as a secondary navigation, different anchor text points to the same URL, the same anchor text point to different URLs.

(7) How to do the anchor text of the website? Do site anchor text is must consider these factors: anchor text to absolute URL, use keyword as anchor text, the first occurrence of the position as far as possible in the article, anchor text and the first occurrence of keywords bold, diversification, content relevance, step-by-step increase in the number of anchor text, Anchor text point to high weight site;

(8) The alt label of the picture;

(9) 404 page production, 301 redirect;

(a) the production of robots.txt;

(11) Site map, it is recommended to build two maps of an HTML site (1) to create a good navigation structure for the search engine; 2. Horizontal and vertical maps [01 Landscape channels, columns, topics; 02 longitudinal is mainly for keyword];3. Each page has links to site maps), An XML sitemap (Sitemap.xml submitted to Baidu, Google);

(12) The Site directory and URL contains keywords, the best outside chain plus nofllow;

(13) The establishment of the chain, the establishment of the SITE keyword link strategy, similar articles to establish links between the establishment of a long tail keyword record sheet

(14) Optimization of dead chain, detection of HTTP access state, optimization of dead chain.

Outside the station optimization is mainly outside the chain construction and search engine optimization. About the construction of the chain should pay attention to two points: the first outside the chain to establish the strategy, the second outside the establishment and maintenance of the chain. As the saying goes, a good strategy is half the success, hair outside the chain of attention to what? I have summed up the following points:

(1) Outgoing chain must choose a high number of visits, high weights, high PR value of the site;

(2) The chain must be published to the relevant content of the Web site, such as you send a SEO techniques on the article to a travel site, the results can be imagined, either no one to visit, or high bounce rate;

(3) The anchor text contains the key words;

(4) keywords appear around the anchor text;

(5) No more than 50 pages to import and export links to

How to build the chain? What kind of platform to send out the chain? There are mainly the following categories:

(1) The most commonly used is the blog, published on the blog should pay attention to the content of the publication must be related to the relevance of the site, each article to do 3-5 anchor text, the keyword first appeared when the anchor text, the same keyword only add anchor text, can be different anchor text point to the same URL, high weight of the blog between the chain.

(2) Bookmark. In the site to build tag tag more and better, use the keyword as a bookmark, add bookmark code on the website;

(3) Publish some original articles, add links to the author;

(4) Browsing Blog or forum posts, using their own keywords replies;

(5) Publish the soft text in the well-known forum;

(6) Site Directory submission, Yellow Pages site (such as DMOZ) submitted, classified information submitted, etc.;

(7) The establishment of Baidu Encyclopedia, Interactive Encyclopedia, hao123 website Encyclopedia;

(8) To do a number of links to various industries, to do the link is sure to choose the site included a better, more active than the site, users jump rate is very low site to do links;

(9) On the website add Baidu sharing and other third-party sharing tools;

(10) Weibo promotion

Avoid cheating leads to search engine down power. Common cheating methods have key words overlap, hidden keywords, buy and sell links, mass links, the proposal is always concerned about Baidu webmaster information.

This is what I personally think of a website optimization to do the whole process of optimization.

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