About the Enterprise Website product page layout and the optimization related question

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Front, share with you about the creation of corporate Baidu Encyclopedia entry and the site outside the chain building related issues, this time, the author will talk about the Enterprise website product page layout problems.

A website, if the layout is reasonable, will have a good user experience, to a certain extent, can increase the user viscosity, improve the conversion rate of the site, this shows that a reasonable site layout how important. The overall layout of the website includes the layout of the homepage, the layout of the list page, the layout of the news page, and the layout of the product page. Each page layout needs our careful consideration, important page between the reasonable arrangement of links, user-friendly to the fastest speed to find the information they want, especially the layout of the home page, once determined, try not to change halfway, otherwise it will outweigh the gains. Well, to get to the bottom of this, let's start with today's topic:

1. Product navigation bar problem.

Stand on the user's point of view, when we are at the bottom of the website of the product page, browse through the current products, if the company's products are interested, you will want to further understand the enterprise's other products, thus, the role of product navigation bar is highlighted, at this time, users can through the site's product navigation bar, Easily jump and browse products between different product categories. This shows that the product page must decorate a product navigation bar, and the classification of products to be detailed, can be clearly clear to the enterprise all products are displayed in the eyes of the user.

2. The issue of product title setting.

The product title setting, is the product page more important link. In the setting of the product title, the flexibility to embed keywords, but also to have an index of keywords, each product keyword as far as possible to do different. In order to better the work of product title set, before the release of products, we can be in advance of product-related keywords index query, to find out some of the index of the lower-level words, too popular words are generally a big word, but will commit not strong errors. After the preparation of the key words, in the release of products can be flexible embedding keywords, can also be a combination of keywords. If you optimize your product page to the top of your search results one day, you'll be successful. Of course, this is our common goal.

3. Product picture problem.

Product picture, in addition to the product title, the second most attractive user eye position. Product image if done successfully, it is easy to let users create the desire to buy, at this point, we can to the success of the cat business to learn, as far as possible the company's product picture to do beautiful, generous. Sometimes, we also encounter a problem that conflicts with this, is about the size of the picture. If the picture should be clear, then the picture will naturally be relatively large, this page loading speed will also be affected, the impact of user experience. In order to solve this problem, we in the process of product pictures, as far as possible to keep the picture size of about 100KB, not more than 200KB, so as to ensure the quality of the picture, will not let the page load up to appear slow.

4. Product description of the problem.

Product pictures can be more intuitive to make customers purchase desire, then the product description can allow users to further deepen the understanding of products, so that the product has a more comprehensive understanding, but also strengthen the desire to buy products. Therefore, the content of the product description can not be slighted, the product performance and parameters should be described in detail, coupled with their own product advantages or unique characteristics, increase product attractiveness.

5. Related Product issues.

At first we talked about the product navigation bar, can be user-friendly browsing products, in fact, related products and navigation bar has a similar. When the user from the title, see product Pictures, and then to product description, if you add a column related products, immediately appear humanized full, very good to meet the user want to see other products or related products of the idea, the user to the image of the enterprise is virtually increased. Therefore, after the product description, reasonably layout a column of related product content, and further enhance the user experience.

OK, temporarily write these, I can only say, do the above these points, your enterprise website product page layout and optimization work is basically done almost. But I know that there is no best, only better, in the days to come, the author will be together with you, continue to the product page layout and optimization to do a better job. Because the time is quite hasty, the content of the article unavoidably has many needs to perfect place, if you have any good suggestion or the view, welcome to me to point out, the ash often thanks!

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