about what you don't know about overseas audiences.

There has been a lot of talk about the overseas public raising. Behind this, what can not tell the secret? I talked to the Crazybaby team, and their company's maglev smart Bluetooth speaker Mars recently raised $610,000 in Indiegogo, ranking 47th in Indiegogo global projects. Come and see what you don't know about the overseas public. First, prepare a team and product development process of the Videocrazybaby team said, before the public, for the Kickstarter and Indiegogo on the top 20 of the outstanding projects have carried out a detailed study, Details such as: the product should always appear in the lens, such as the founder in the speech, can be used as background or hand-held props. The unique selling point of the product (USP) must be in the video five seconds before the show, geeks can not have the patience and so you explain, with the beauty of the way to display products, Kickstarter and Indiegogo on the screen is not lack of aesthetic but no one has no products. The founder must appear in the video, and passionate to introduce their own pride, which will make the geek feel more cordial, more trustworthy and more willing to support you. The entire film should be stunning appearance from the product, the product use scene display, the initiation team fervor introduction, the product harsh condition test and so on four parts constitute. To match the aesthetic habits, foreign actors can be invited to display products, and Mars has invited foreign actors to display them so that it looks more like a film made by a foreign team. Second, the target set in 500-1000 between sets according to Indiegogo statistics, for new products are ignorant of customers will often raise the amount to 30% when the purchase order. At the same time, Indiegogo or Kickstarter's home push algorithm is related to the percentage complete, so set a more easily achieved goals, more easily recognized. Mars's goal is set at 100,000 dollars, which is actually 100,000 dollars is not enough for Mars research and development costs, but in order to get a better ranking on the first page competition, they chose this amount. Crazybaby recommended the target amount set at the product price multiplied by 500-1000 sets. Third, the pricing is best to consider the multinational express costs and VAT throughout North America's two public-funded projects on the website, basically, the freight is the mail, which is very reasonable for the project in North America, but for the Chinese project, you have to consider the cost of Cross-border Express to North America, because the size of the product packaging is different from the specific mode of transport, It is more reasonable to consider the 30-50 U.S. dollars in North American freight. In addition, because of the higher VAT in European countries (about 20% of the retail price of the product), it is advisable to set up additional freight rates for countries outside North America and China, otherwise the freight and VAT charges after the product is produced will be a headache. Four, it is best to have a working prototype to the media to show North America's SectionTechnical media for subversive products, are willing to report, there are two ways to contact: One is looking for similar products, active contact; There is also a way to directly find some media relations with the foreign PR company. In fact, in the United States PR everywhere, but the role of PR, but also just contact reporters, if the reporter is not interested in your products, still will not report. such as Wired, PC Magazine, TechCrunch, such as the credibility of the scientific and technological media to ensure quality, if there is no prototype, will not be reported, Mars two prototypes due to the United States on the way is damaged, can not normally display automatic take-off and landing, Although Crazybaby team members summer to New York for presentations, the media chose to wait for the Mars Real machine to report. Five, do not superstitious foreign PR company initially in order to ensure the effectiveness of the Crazybaby team to find North America's PR company cooperation. Dedicated to the public to help the PR company has: Agency 20,fundzinger, rainfactory, etc., you can find their contact on FB. But Crazybaby says the PR company's value contribution is much smaller than they actually promised. For example, in the web design, the previous Mars page by the PR company design, is completely the store feel, it appears that the project grade is not high, and later they have redesigned the Web page. In addition, the PR company in the early stage of advertising costs do not control, a large number of the launch of the invalid YouTube inserted ads, but also let the team suffered a lot of losses. In fact, Indiegogo and Kickstarter have a detailed guide to the public, so you can follow their guidelines step-by-step to carry out the public plan, and according to the budget to develop appropriate promotional rhythm. Six, to add some forward feedback activities and lottery activities Crazybaby, using the forwarding lottery or forwarding to achieve the purchase that is minus 10 U.S. dollars and other activities. This gives people who have become Mars supporters a sense of engagement and tangible benefits, so forwarding activities not only enlarge the audience but also give supporters a strong sense of honor, so that all supporters become sales of the project. Seven, the establishment of relatives and friends Price, launched the first fans and friends around the day to participate in the public, this is the key to the main page as a promotional period of a relatively short project, Mars before the online only a few Chinese domestic media coverage, foreign social media promotion influence is very limited, therefore, They opened on the first day of the 125 U.S. dollars to support the price of relatives and friends, and produced a detailed purchase strategy, launched the earliest registered users and friends and relatives to buy. Therefore, in the public raised within 4 hours to achieve more than 40,000 U.S. dollars target, and successfully entered the Indiegogo home recommended. Eight, another week or two week, keep updating the project Update report timely reply to all comments and letters these twoIf you listen more, you don't have to talk much. Have talked so much, and then the public not successful, entrepreneurs you still have the nerve!