Adult supplies electric Shang Shui Tong Water test intelligent hardware, push intelligent Kegel

Internet companies making hardware is becoming a trend adult supplies electric business "Spring Hall" also involved in the field of intelligent hardware, the recent introduction of a female private place for treatment and exercise of intelligent Kegel Ball iball, products will be in Beijing on September 15, the lowest support price of 299 yuan.

IBall is an intelligent Kegel motor, using the game mechanism, through the female active scaling private muscle to control the iball, driving the role of mobile phone game to make different movements, so as to achieve treatment or exercise effect.

In fact, the potential market for smart Kegel balls is large enough to treat pelvic floor muscle relaxation or exercise in private places. Treatment of pelvic floor muscle relaxation is one of the most common gynecological diseases. According to a global survey, 50% of women in the world have varying degrees of pelvic floor muscle relaxation syndrome, and 7% of women suffer from urinary incontinence due to severe pelvic floor muscle relaxation. Generally expectant mothers, production of mummy, menopausal women will encounter this problem.

Spring Hall was established in 2011, the current business taste commodity category has reached more than 1500 kinds, 2013 sales of more than 100 million yuan, 2014 sales target is 300 million yuan. Received a $20 million financing last year. As a successful adult supplies electricity quotient, the spring Hall does the feminine private place health hardware, more like is a matter which is ripe.

Founder Shudegang on the market and iball prospects are still very optimistic, the first batch of production capacity planning set in 50,000, hope to be listed within three months can do 100,000 units per month, a year of sales reached 400 million yuan (1 million units). While talking about the market with some domestic entrepreneurs, they say the market is big, but the domestic market still needs education, and it may be difficult to reach this data in the next 12-24 months. On this point Shudegang also have their own view, "in the millet before the success of the domestic few mobile phone manufacturers like millet, the annual shipments to do 30 million." A product to be successful there are five aspects of the decision: the need for the product itself needs, research and development of the production process, the user experience, strong enough brand-building ability, strong enough marketing skills, good enough channel. These are the advantages of the spring Hall. ”

Next week, we will also bring to the Spring Hall founder Shudegang's interview, please look forward to.