Advice on social media marketing

Recently read a book on social media, now put some reading notes into a column, translated, hoping to do some social media friends can help.

1, when you send out any Facebook messages, tweets, posts, emails, ask yourself:

A is this information valuable to the recipient or will it annoy them?

b If you are a customer, would you like to accept this message?

2, the weekend is the best time to develop social media marketing.

3, do not know what to update? Write down your customer's favorite items in your notebook, not talk about your company's products or services, but explore the interests of your customers. Think about it, as a customer, what content allows you to click on the Like button. Write at least 10 things that will make the customer like.

4, observe the topics your customers are talking about, including those that appear to be irrelevant to your company. Based on these records, discuss in your social media.

5, does your company have a job that you can collaborate with your customers? For example, the naming of new products, the design of logo, the most popular product selection and so on.

6, before content is updated on social media, send your friends to see if they find this information useful, or whether you're advertising or bragging about your company.

7, the European and American customers love the discount code more than you imagine. If your product can offer discounts, try it.

8, share your company's creation process, can even be the development of the problems encountered, etc., can enhance your company in the hearts of customers credibility. Credibility is a big problem for Chinese companies to find ways to make your customers/potential customers feel you are reliable.

9, see if your company has any other places to talk about, such as office photos, production photos, employee stories, vacation photos, etc.

10, share the company's recent events, such as new cooperation, orders to record a record high, delivery speed and so on.

11, to explore product characteristics, compared with competitors, your product has a unique advantage, is the quality of good or low price, or after-sale good?

12, locate your die-hard customer. As long as your product is not rotten terrible, there will always be people who like your product, know where they are going, and see if they can offer them extra benefits, encourage them to share his shopping experience with friends or in the community, and if your guests have opinion leaders, don't let them get away with them and negotiate more in-depth cooperation with them.

13, encourage customers to share their shopping experience, provide them with tools to share, offer them a discount code, and so on.

14, surprise customers. Can be their birthday a blessing, wrapped inside the extra small gifts, a postcard to the old customers and so on, in the realm of social media, word of mouth is the best channel of communication, the mood is happy, feel that their attention to the customer is more inclined to recommend your products to friends.

15, create a unique and consistent social language style, is humorous or rigorous solid? Depends on the nature of your product. Try to create an impressive social language.

The most impressive part of the book is that when you have too many customers to leave a message on your Facebook, prioritize answering those friends who are more influential. It can be seen that there is no absolutely fair place in the world, even in social media, people will be divided into measured, which is cruel but true.

It should be noted that, according to my practical experience, prioritizing important customers does not mean ignoring other customers, and you can tell unimportant customers that we are studying and replying to you later. If you turn a blind eye, you will be very angry with your clients because they can see you answering other people's questions and taking them as air. No one likes to be discriminated against, although discrimination is ubiquitous in this world.

Original link: http://www.wangyufei.org/blog/