Alexa really is trifling?

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My "domestic imitation YouTube video site Alexa ranking analysis" after the publication, caused a lot of controversy, especially in the video site circle. There is a call to ask "analysis incredibly did not we stand", have sent an email to "strengthen communication", there are on MSN to me for them to write some gun manuscript, and in my article message quarrel ... Thank you for your attention.

Youku (yoqoo.com) boss Koo seems to me such Alexa analysis is very opinion, and in Donews and Sina blog author "Alexa A bit like trifling", This paper enumerates the views of Alexa and comscore on the opposite PageView statistics of MySpace and Orkut.

In fact, the query and disdain Alexa statistics of the article has a lot of Koo do not have to do more explanation, I believe many people also understand the Alexa component. "Net sea boundless, repent", including video site, if which company to do Alexa as the ultimate goal, even rushed to No.1, that is, to earn a eyeball.

However, Alexa is really a joke? I think that most startups care so much about Alexa, not because they like to play digital games, but Alexa ranked behind the load of the various:

1, the promotion effect. If you run a company, people come up one-way ask you: how many employees? Instead of asking, "What is the profit model?" "and" What about the capital structure? Such。

2, to the capital to tell the story of corroboration. "Fool New Year to see next door," The wind cast in addition to money, but also a bit is to understand the follow, easy to form a "herding effect." Everyone you look at me, I hope you, do not know who voted good, then to the Alexa rankings to pick it-VCs proficient in the operation of capital, not necessarily to understand the industry. So, 56, 5show may have to get a little cheaper.

At this time, Alexa ranking persuasive or relatively high. YouTube's popularity, who dare to deny that there is no Alexa credit?

3. The new evaluation mechanism is not perfect. Web2.0, "not to traffic on the hero," the voice more and more high, want everything to see traffic, who dares to use Ajax large area? So the relevant evaluation mechanism is also gradually established, such as the number of RSS subscriptions, backlinks, search engines, tag rankings and so on, but obviously these mechanisms have not yet integrated, and not sound.

As Koo said, Youku Daily, weekly, monthly Top 20, 50, 100 to 300 of the number of video comments, favorites and the number of players, but Alexa ranked not inflow, the problem is not in Alexa, but in the new evaluation system needs to keep pace with the development of the Internet.

Such a look, I am afraid that the game is netizens, VCs, entrepreneurs, not Alexa. Jin Yong's novels, the World's heroes want to find the Dragon Sword and leaning against the sword, think that have it can command the world, the result is indeed a game, farce, but this is a knife or a sword of the fault?