"All people love Wuliangye" to create a new bright spot of internet marketing

Recently, Wu Liang Ye social marketing once again exerting force, in micro-Bo platform to spread three-dimensional, to create a new bright spot in the liquor industry marketing. It is understood that Wuliangye in their own Sina official micro-platform @ Wu Liang Ye on the release of All People love Wuliangye # Light application, opened the people to participate in Wu Liang Ye Hundred Love Wine tour activities. Users can be at the @ Wuliangye official micro-interactive page to choose their surname Wu Liang Ye and production of exclusive "People love Wuliangye" feature posters, to share their microblog. All people love Wu Liang Ye # online, aroused the wide attention of netizens and active participation, have customized their surname of Wuliangye Hundred love wine Journey. Wuliangye is China's leading liquor industry leader, in the liquor industry into the depth of the adjustment period, 2014 Wuliangye identified as "marketing executive year." In this year, Wuliangye on the one hand to push new products, carry out the waist strategy, take the pro-people route, on the other hand, actively innovate the channel mode, promote the fine operation management gradually, promote the operation mode of the Taiwanese business, try the direct distribution mode, and through the implementation of "go out" strategic layout regional market, join hands in the second Bureau of China Railway, , combine resources to find new growth points. At the end of the year, Wuliangye in a series of online reform and development, online launch # All people love Wuliangye # Interactive activities, the interests of the vast number of netizens mobilized to make full use of the network coverage of a wide range, the spread of speed, the advantages of good interaction, so that all people participate in the activities, shaping the peoples of Wuliangye exclusive image, The relationship between the people and Wuliangye brand has become a new bright spot of internet marketing in liquor industry. Wuliangye Chairman Tang Qiao said, in the liquor industry back to the new normal background, only the rapid adjustment of ideas, change the market operation mode, in order to gain the opportunity in the adjustment, grasp the initiative of competition. At present, is in the internet age, our thinking, ideas, models must adapt to the Internet thinking, with the help of Internet thinking to create value for customers. "All people love Wuliangye" is a successful attempt.