An analysis of the experience of new graduates doing website operation in private enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since the term "e-commerce" has been known by many people, since its effectiveness has been magnified by many media, it seems that E-commerce is a modern enterprise indispensable. Throughout the domestic enterprises, even if the registered capital of only about 100,000 of small enterprises or even self-employed are engaged in a Web site to fill the façade, in fact, as early as ten years ago, Alibaba for small enterprises to provide this "façade." And Alibaba's boss Ma Yun said "21st century do not do E-commerce on business"! In fact, personally think that Ma Yun is very reasonable, but the reality of many people understand the wrong, and many traditional business owners do not understand the Internet, let alone e-commerce.

The above I start because I have experienced, I have just graduated this year, and the choice of work is not related to my own professional, but my interest, regardless of whether it is the technology or operations are understand a little, may not be very proficient, but relatively many just out of the will not inferior, after all, I have actual combat experience , just out of the time due to the previous year to take an examination of the reasons for not a good case, the best case in last year. The entry is small business, but in fact is not small, there are dozens of employees, millions of of the turnover. Industry is now emerging personality prints, I had to abandon a state-owned enterprise DBA, education company operation and other work opportunities and choose the salary is not high treatment also general private enterprises because I thought this is a new industry, there is a chance.

At the beginning I actually plan well, I am responsible for this company network side, is responsible for the website's technical maintenance as well as the website internal optimization, the content plan and so on, namely is responsible for the website traffic to make many points, then transforms sees this profession specialized to do the marketing Personage's skill. is to do a construction of infrastructure. I began to write a plan, said long go, I actually site operation of this piece of a lot of work can do, such as SEO, activity planning, and even technology. I began to emphasize that I do network promotion or do search engine optimization is not to go to other forums, blog hair outside the chain, in the QQ group, micro-Borrie advertising, I think if the mind is always used in this above that is to do the lowest level of network promotion. What I want to do is to have the skills and the stability of the formal practice.

Our company's general situation is this: the province's first to buy the most industry top equipment companies, foreign professional software manufacturers that purchase personalized DIY personalized printing software, outsourcing construction Station company do Business Mall, Taobao shop. Do e-commerce when I came to include myself including the department manager in 6, editor and customer service one person, graphic design 2 people (because our products involved in design, sometimes the design needs to do material to the software library, so not just do the website Art), website operation and promotion optimization and technical maintenance on my one, Then there is a manager and a supervisor.

In general, the basic elements of such a team are also composed, I began to plan my business plan: Through my analysis of other enterprises in the industry, found that there are hundreds of active on the network, but the number has been increasing, can be said to develop particularly fast, competition will become more and more intense. And I found that these enterprises do all of the mall, that is, directly ask users for money. My idea is to do an industry stand up, in fact, as long as we several according to my thinking, in this small industry to do the first industry station, is very easy to do, whether in search engines or users can get, as to push our products, have this foundation is very good to do, Do you have a community that needs to pay for other platforms? What I've been stressing about promotion is that it's efficient information, not the way it's being spam. For example, on the site outside the chain I advocate the quality of the article submission, which will form a large number of forwarding, but also enhance the credibility of, such as on the website friend chain, is actually outside the chain, a lot of marketing companies cheat on behalf of the management of the link, and I advocated in their own website And their own outside the chain through me to do other open source works to get a lot of other websites one-way friends chain.

At the beginning of the time is also pledged, but the real implementation of the time I found a lot of problems, because we all know that in fact, I have to do is the basic work, so that the time is a bit long, it is impossible to immediately and results. There's a lot of questions behind it:

First, the above management every day tangled the appearance of the site, the results due to the construction of the station company is so, the results of the site completely disorderly, to the end or I have to redo the mall. But also continue to dilute the concept of the industry station, I have various explanations to keep the forum, and now this forum to play an important role, at least in the search engine performance.

Second, I began when the emphasis on Taobao shop is not brush, the results of the supervisor every day to brush Taobao reputation, and the progress is extremely slow, the result of Taobao shop was sealed, short.

Third, the boss is not familiar with the new business, the disease is disorderly desperately. Originally we do this e-commerce is mainly targeted at the individual users, because our industry agents have infiltrated the various county-level areas, so that the development of the space is individual users. Unexpectedly spend tens of millions to get Alibaba, not I said Alibaba does not exist the same, but said to us there is no sense, we all know, a common user he bought a thing can not go to Alibaba, and our products are personalized, that is not the spot, it is not possible to bulk wholesale. And a lot of marketing companies to cheat, the boss almost want to try, but the manager may be looking at me, a lot of companies will let me look at the details, I looked at the results of their so-called cases are false. I am here not to belittle the network marketing company, and the industry too many black sheep, of course, the real pragmatic companies and people have, but I have been in contact with the company has not seen so far, this may be related to our Internet development in Changsha, Hunan. There are also such as spending tens of thousands of dollars to a local industry station to do the forum to kick the building activities, and this money does not include to the participants, but to the site of the money, and if it is their own forum to do what activities if it is my proposal must be thousand pieces are more difficult. There are so many similar kinds of money that companies are being dealt with directly by the bosses.

Four, there is not enough investment to spend. In front of the above ignore the industry station input, in fact, I think it is very necessary to invest, because so although today may be more than output, but later we do the cost of online marketing will be much lower. If the first site of an industry has a certain basis to be recognized by the outside world, then the development will not be so laborious, this is the "Matthew effect", because we can not directly with others shopping mall, because people have been doing for several years, and we have just begun. In addition, our server is placed in the telecommunications room in our Changsha, we all know that Changsha's network node is not good, plus a single line, we can imagine. And our stuff customers have to download and install our client to personalize it, so they have to use the network; I initially suggested replacing a multi-line server like Aliyun or a CDN service; but it was just ignored.

Five, lack of confidence. In the first few months, the department has begun to withdraw its office space from the printing industry. And the transfer of one of the graphic design back to the previous prepress, and the editor was replaced as customer service, and not belong to our block, and the director also left, can be said that the department does not exist. But I didn't want to leave in a few months because of my first job.

The system is chaotic. At the beginning of the time said that there is a 5% commission, that is, the department's profit of 5% will be rewarded as a staff, and I later found that we are here to do a single, just basic services. Such rules are no different to me. And do not look at other indicators, and will not evaluate the good and bad staff work.

It's just the tip of the iceberg, but here's the advantage. In fact, personally, I definitely want to do my company's website well, but now think about it, I am really naïve, maybe I do not have to spend money to promote the industry may do a better quality than now. Because it does not delegate, that is, my own ideas are not to analyze, of course, this can not blame the top management. That's what their management habits are all about, because the workers at the bottom of the workshop were all machine-working do not have to think about what new ideas, just put the hands of the work to do a good job quickly; As for the reluctance to analyze my point of view, I think that I just came out of the experience, and second, I said the effect is expected to be more conservative, Because I'm a company person, you have to be responsible for the company, and nothing is risky, and the reason that the boss is always fooled by the other company is that the promoter only needs to sell it, and as for the effect he won't mention it, so the boss feels that they have nothing to risk, and that they are quick to pay for it. If I am not a conscious person, I can soy sauce all day, but I will not do this, and now there is not much to think, I would like to complete my duties here, as far as my ideas go to my own website practice it, one of my local sites I spend half an hour a day now all the data are in the first place, It means I'm not bad at this person's strategy. This week our company made the main keyword photo book, ranked in Baidu second, and do such a similar scale of the company has hundreds, but never pay attention to, but to pay attention to the ranking of the bidding, the ranking is the price of money to change Ah, the money went off. And now a serious shortage of staff, another design is also helpless card in there to help customers set templates like machine things, seems to me a person responsible for shopping malls, forums, micro-BO micro-letter, operation, Business contacts and so on, so it is impossible to achieve the effect I want. So, at the moment, it's just feeling very bent.

This article source: http://bbs.69diy.com (by 69diy Photo Book Forum Original, although the clue is somewhat let, but let everyone see the operation and marketing people's helplessness, I believe there are many people have similar experience with the author, we work together to practice the exercise force, later can do their own!)