An analysis of the whole station optimization strategy of the Business E-commerce website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Business E-commerce Web site has sprung up in recent years, the development momentum is very rapid. Not only for enterprises, for personal webmaster is also a better opportunity, but for the absence of a lot of resources, funds and manpower and resources, personal webmaster want to promote their own site is not a simple thing, promote the point of a lot of people, there are many ways, but through a lot of experience and research found that The best way is still to get the traffic through SEO optimization.

For personal webmaster, if you are not good for the optimization of the cut-in point and the foothold, do not have a complete SEO ideas, then you can look at this article, the focus of this article is to share a complete set of the overall website optimization strategy, I hope we can benefit, but also welcome more exchanges.

Keywords Analysis and positioning

Not only the Web site, many sites are the first task is to develop keywords, the importance of keywords for the site is self-evident. In the formulation of keywords, the main considerations are the following: first, the industry jargon and the use of professional terminology; the second is to study the customer is looking for the product itself or to find a solution to the problem; the third is to pay attention to the brand name and common name; the other names or aliases of similar products; Five is the related extension of the keyword, such as place name, specification model, etc. Six is sporadic scattered long tail words add up, these long tail words are often large to the main SEO traffic flow; The above six points is to do keyword positioning and analysis of the main ideas.

Downstream layout and reverse optimization

For many websites, the focus of general optimization is on the core keywords of the homepage, but for the Business-to-consumer, in the layout of the keyword when the same, are from the first page layout, showing the pyramid structure, but in the optimization of the need to reverse thinking, from the most often bring the flow of content page start, that is, Content page > feature page > column (Channel) > Home page. In the layout of the keyword, you can follow the order, is the content page, a large number of long tail keywords, special pages, timeliness keywords, column page, product brand keywords; In the actual work, the final content page is the most consistent with the user search thinking, but also the user search to do related pages, so the site optimization focus on this two parts of the page, the spire of the bottom of the tower at both ends.

Both internal and external links

If you focus only on external links, you're only halfway there. Perhaps for small scale sites, more attention to external links will have a good collection, but for the company's Web site, many internal pages, different products, different classifications, may be hundreds of thousands of or millions of pages, such a large page is not only dependent on external links, More important things through a strong and orderly internal chain to ensure that the spider's smooth crawl, some of the Web site is not ideal, a careful study of IIS logs will find that some of the page URL spiders have never been crawling for a year or even years, so this is not the reason for the low weight of the site, but the structure of the site is unreasonable. So only to increase the orderly internal links, in order to make the site as a whole to present a network structure, so that search engine spiders crawling easier and smoother. But external links can not be lost, but internal links need to arouse our attention.

Data analysis and policy adjustment

Any perfect plan needs the market and the user's test, needs the website management personnel to do the massive data statistics, the detection, the analysis, for example we through backstage statistics may clearly reflect the majority customer's some basic parameter. For example, source flow, overall access, IP and PV, browser and screen size, the main area distribution, Web site bounce rate, and so on, through these data areas mining and analysis, so as to guide the future work. Especially the analysis of the long tail keyword, to see how many pages have been included in the flow, which pages bring the most traffic, what is included but no traffic, such work is long-term, but also the most meaningful work, often through the data can see some unexpected situation, These are often the most likely to happen to users.

The early stage of the Web site is optimized by SEO, SEO optimization in the early days to focus on the long tail of the content page keyword, only a large number of long tail keyword mining, users can find our website, the brand can be gradually established, that is, part of the webmaster familiar to the long tail keyword profit. At the same time also can continue to accumulate the weight of the site and funds, and then began to do part of the promotion of the site to maximize the effect of promotion.

This article summed up the four aspects of the end, I hope to do the webmaster see the article can be harvested, do not put all the energy pressure on the core keywords, but also focus on their grasp, while customers are willing to search the word above. This article from: AD Abdominal sports machine, Web site: http://www.588198.com/, reproduced please keep the link, thank you!