An effective strategy to break through the factors restricting the "geographical location" of hospital websites

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The author has served in the country over a number of ear-nose-throat Private Hospital website, each of these hospitals for the array, in fact, is also a local Web site operation, these hospital sites from the web design, SEO optimization, online consulting system, human resources structure are similar, but there are "weather, geography, people and" points, which "geographical location" is to restrict the local hospital website development of the most important factors, and can not be changed, the ancient Chinese philosophy will be reflected in today's Internet, it seems that the law of development of things has never changed. I hereby take the hospital website as an example, hope to make a point.

Phenomenon Analysis: The boss needs the result, network promotion but need a lot of process. There is no result, according to "geographical location" different, even if the process is the same, the same technology, the same people, the results of the difference is too far. For example, now all the provincial capital city Private Hospital website, as long as the bidding and SEO optimization, and then customer service consultation in place, the patient will continue to come. and "geographical location" factor embodied in the level two three cities, because of the search volume, per capita Internet access rate, network usage and so the total amount is very small, the corresponding CTR, conversion rate will be very small. There is a popular saying is: "The pot is only so big, may make than pot big cake come?" Specific evidence for example: the provincial capital city of "Xi ' an ENT hospital" to do Baidu home page 8th, daily search volume has hundreds of, and three cities: "Changde ear nose and Throat Hospital" to do Baidu home first, the daily search volume is not even 20. Geographical factors seriously restrict the development of the two or three-level city hospital website, and we can not wait, can only change!

Strategic response: The situation crisis, relying on the "degree Niang" is no food to eat, this road can only be breakthrough from the periphery, suddenly a flash: jump out of the network to do the network! The strength of the masses is strong, if let three level city each people can help me to advertise the website 3 times, is not soon let this small market cover up? How do you get people to advertise your site? Under the rewarded must have Yong Fu, take the prize as the motive force, take the procedure as the statistic, declares externally: As long as you put my website propaganda How many times, has the opportunity to obtain the prize, the simplest method is the most effective method! As long as the mouse to move a chance to win, such a thing will not do?

Actual operation: The concrete operation is divided into three steps: one is to give incentives for people to push, and the second is each person to participate in the activities of mobile phone number or landline number for the registered user name, to facilitate the winning notice, the third is the promotion of each person has an independent promotion of statistical links convenient. Such a set of procedures down, the whole activity can be carried out, as to the issue of prizes, according to the situation of each place, the level of consumption of different settings.

Simple method is always effective, users will only because of your "simple" to experience, never to pay for the clever moves. The results of the experiment is unexpected, this hospital spent 10 days of IP to do 50,000 per day, this is a small city hospital results are very good, hospital patients from scratch, the boss is also happy, the author also relieved. If you want to further, can be a high conversion rate of the topic page into the active page, the effect will be better. This article from Changde Asia-Pacific Ear nose and Throat Hospital http://www.yataient.com original initial a5! reprint, please leave the chain.