An old man's feeling: Ten-year draft, bubble era

Ten years ago today, I stood in Hunan Entertainment Channel news conference, became a super male top 10 players. Accurate remind me this day is not someone else, not myself, but once as vice president of entertainment channel in Hunan satellite TV some deputy Taiwan long Weibo. He sent the old photo of the press conference ten years ago, with a date written in the text. There are 10 of us in the photo, and today is very red out of the Hunan Radio and television a host. I guess this little Bo Yi for the memory, but also for the promotion of the fast Man this summer. Some people have been forwarded to add the names of our 10 players, after reading these several micro-blog is filled with emotion. In addition to I still play in the radio and television circles, one of the players is the bar boss is still doing bar boss, the champion has been diverted in Shenzhen to do securities, then another three players have not been artists, in Changsha opened a barbecue shop. There are other contestants, I have no contact, I do not know whereabouts, now it seems really a bit like "old boy" singing. Before this summer, there were still friends who knew I was good at singing and recommended me to the talent show. "Voice of Dreams" friends early last winter began to ask me to go to, "good voice" friend is April asked me to record a demo, and a small draft also recommended by a friend to the application form. But I still immersed myself in my work as a journalist, couldn't lift my head, and could not spare any time to prepare. Just often in the editing room to cut the interview to hear the TV in the back room, different people are frequently said, "yes!" Thank you, teacher! "And so on." Today, many people in the Xia Weibo asked the previous white snake and the journey to where, I think I have the answer. But I also think that the draft bubble must have come. Look at what this bubble looks like. "Dream of The Voice", is in the radio and television system to promote and build a talent show, is the "American Idol" of the introduction, by the "talent show," the large-scale activities of the Department, each channel and subsidiary to undertake publicity responsibility. The content of the production of sophisticated, can see that is under the lost, early players to explore the reserves in place, but the judges exaggerated reaction ingredients too much, and has become a Bo eyeball one of the main play. The judges are either acting ordinary mouth sighs, or basking in the open. Only half of the episode, I can not see it, I admit that the contestants are good, good packaging, but the judges exaggerated interpretation let me really feel hypocritical. But this is only my opinion, in fact, there are many fans of this program, still have a friend asked me to ask my friends to go to the scene to watch the show, even if the scene from the center of Shanghai more than 30 kilometers. The frequent display of hard embedded advertising boards and logos, has been for the program has won 200 million of the advertising revenue, and this figure is still growing, word-of-mouth, there is income, "dream voice" has become the radio and television systems and large-scale activities of the Department staff proud of this year's products. But the true power and face of the imported products have been painted too far, and the continuity of the program is still to be tested for future time. "Fast Man" is the creation of Hunan Radio and television leading team, probably the country's best talent show production team. Content production is not too heavy packaging, and this year's Hunan radio and television other talent show compared to the site is relatively simple. But the editing team, the late-stage content choreography and processing team, has played the entertainment spirit to its fullest, and God's clips are endless. The judges team is also more sincere, and staff arrangements have also been made around the variety of flavor, not only the Beijing movies, Sichuan dialect also has a wide-type Mandarin, as well as the culture behind these languages, this is more than the sound of the fixed judge team of judges stronger. "Fast Man" this summer's contestants have been criticized as running sound, but I think that their musical forms of diversification, and most of the contestants through the primaries are holding the guitar to sing the original, full gave me this music enthusiasts not small shock. The touching original lyrics convey the story of a small city in China, and some indifferent melodies reflect the indifference of some neon noises in the country's big cities. These contestants may not sing, but there must be a few people who will change the style of Chinese pop music creation in the future. At present, "fast man" income is unknown, but it and the combination of physical and content advertising revenue opportunities. I saw the potential for the high gross margin of the embedded NFC module and the offline by-product. But the mishap of this show, also was criticized by some people last week, low ratings. Immediately asked in Hunan radio and television friends how to look at this. Friend reply: The main reason is also very simple, congenital mishap, "fast male" is not allowed to play in prime Time section. Second, because not in the program to acknowledge Sina, by Sina promotion of the ban. In addition, the "Quick Man" of the show is behind. "Good voice", seemingly by Zhejiang TV broadcast, in fact, by the Chinese Culture industry fund holding the Shanghai can star production, the Fund also has "the Voice of Dreams" where the radio and television shares, so there is also a part of "talent show" of the elite staff to participate in the production. As one of the indirect shareholders, there was a preference for choice. But because of a lot of coincidence and small reason, when the "good voice" in the second season are out of the oven, "voice of Dreams" in the radio and television system inside the middle-level leaders still have some sigh why missed the "good voice." Content production because it is the copyright Purchase and production manual purchase, basically no suspense, hardware software all copied foreign mode. It is also a part of the production manual to request the contestants to hand in the recording sample. Why does "fast man" look better than sound? Probably because "good voice" was screened before the audition. I remember I sent some of my singing videos to the staff who recommended me to the good voice, but they said they needed a clearer studio sample. Although I did not have time to prepare, so I gave up the registration, but such a program must be to help the program's players to improve a certain level. Pre-sound screening + late revision + do not play the elimination of the player's jokes = Fully for the people who want to listen to a good song in the talent show prepared custom content. Plus prime-time play protection, "good voice"Revenue for the second quarter has gone through 1 billion and has sold exclusive internet video playback rights. This is only the income of the program, the program players and instructors in the later performance of the split pattern, has let "good voice" became the singer's incubator, mentor input guidance + after the "good voice" performance divided into income like today's angel funds and private equity to look forward to the IPO listing of the scene. But it is difficult for the audience to pay for these players after the good voice, for the simple reason that they are all repaired in the good voice, and that the recording is not to be tested by live broadcasts or concerts. The fact is that last year's contestants, this year in all mortal beings left only a visual department of Li Mo worry. Have to say, in the "Fast men" this year to join the support of original music, I think in the positioning of the "good voice" and "fast man" than, indeed congenitally deficient. These are just the biggest three in the summer of the draft, let's not forget China's strongest voice, and so on, and so on. When you open an ipad, TV or network set-top box and look for something to watch, our eyeballs are covered by these programs. Ask yourself, where have those diverse entertainment programs gone? Such bubbles reflect not only the non assertive imitation of broadcasters around the world, but also the poor viewers of television, who have been deprived of the right to choose content, such as listening to music and having to look at sensational stories. This is not to rule out being brainwashed by this pattern and actually doing more meaningful things for teens. In the current form of entertainment programs in the context of convergence, there are some small programs are also trying to break through, but there is no support behind the group and large-scale direct broadcast studio scale effect, they can only circle in situ. But they should stick to it, because the draft bubble will eventually end. Not all talent shows are so lucrative, not all channel positioning is suitable for talent show. The audience can remember the national talent show just a few, all over the local TV draft can only produce small-scale effect, the final industrial mergers and confrontation will certainly come. The history of the mainland's 10-year music talent show has never really brought a real star to the music and entertainment market. In addition to Hunan satellite TV itself through the industry chain can build their own stars, other channels do not have a talent show of the heavyweight instructors in the ten-year draft. Of course, this 10 billion-level not to get the market bubble is not necessarily bad, like the internet has been a bubble, but today there are indeed a few Internet companies to create capital market myths. The draft can not be compared with the internet year, but it does have its grassroots change the spirit of the elite, relative to the former has the unspoken rules and the oligarchy of the entertainment circle is fairer, become a springboard to the public. In the post-draft bubble ERA, we will see many platforms begin to pinpoint, and will see more rigorous selection, more complete business models, more star-building capabilities and more diverse talent shows. For example, if you can Hunan radio and television's top production team + star and Zhejiang TVBusiness model that may reach the 1+1>2 effect. Our entertainment vision will be broader, summer memory will be diversified again, and grassroots spirit will be further carried forward. At the weekend, someone gave a ticket and watched a May-day concert at Shanghai Gymnasium, leaving 1 hours later. Thought, such song, the mainland countless music wit can write out. Such a song, "Good Voice" in the two can also surpass them. This kind of band, how many rock music underground orchestra are disdain to compare. Such concert venues, ticket prices are always so expensive, the effect is always so substandard, even singers sing what lyrics do not know. The Hung Hom Sports Centre in Hong Kong will always enjoy a good sound effects with a fare of hundreds of dollars. But why do so many fans go to the scene to spend money to support them willingly? I think that it was only May days not born in this draft of the Bubble era, 1999 debut they fully enjoy the 90 to the early 20, the wave did not pick the record company star Big era dividend. As a music enthusiast, I hope today's and tomorrow's draft will be the stage to tear down these myths. And as an old super man, I hope my former partners who are now in other fields will have their own talent show in the future.