Analysis and optimization of educational websites

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Recently helped a new station to do an optimization analysis, analysis of the following, if there is not appropriate, please correct me:

1, the Code aspect

A, the description part and the key words, are a lot of keyword piling up, know that Baidu value keyword, but in the description part, there is no need to place so many keywords, and the description is mainly to the user to see, in Baidu after the search, is this display:

Such a description of the site is not pleasing to users, if the introduction of the site, or the introduction of educational institutions, as users, is not more useful?

At the same time also to say that the station's website and the main web site is not consistent with the proposed two URLs do 301 jump, so as not to confuse users.

B, the next is a lot of Div, large code is dizzy, plus this frame, just like a shop, but close the doors and windows, the walls are painted black, this allows customers how to buy it? Baidu spiders are not crawled, how to let users search it? Baidu does not understand the specific content of the site , how can you give a lot of weight?

It is recommended that you reduce the use of CSS and use HTML or other languages to edit Web pages.

2, page arrangement

First, the order of the navigation plate is unreasonable, put "about us" in the first place behind the home page, not in line with the user's habit of browsing the site, proposed to replace the position, the "course introduction" "Characteristics advantages" and so on, which is the main purpose of users browsing the site.

Then is the layout unreasonable, navigation is the picture carousel, not conducive to Baidu spider crawl, it is suggested that a whole line with the following plate exchange position, while the four pictures in the Carousel diagram has two is a simple picture, click, no link page, suggest linking page, so not only to enhance the user experience, but also to the site to increase the chain To make the spider stay longer on the site.

Click on "Students Style", the show is the campus environment, the proposal directly named "Campus environment" to reduce the user's misleading, but also reduce their disappointment.

Links to the location of the proposed increase, placed under the secondary navigation, so that the layout more reasonable and beautiful, but also in line with the user's habits, but also to better exchange links, and suggest reducing the need for a single chain.

3, lack of cable connection

The whole station lacks anchor link, it is suggested that the key words in the text into the form of anchor links to increase the chain, at the same time can be in the upper right corner of the position plus a "back" button, convenient for users to return, but also can increase the inner chain.

4, internal page arrangement

All pages of the site are placed in the same folder, affecting the site and the opening speed of the site pictures, it is suggested that the pages of different columns in the corresponding folder, but also changes.

5, External links

After doing well in the chain, it is recommended to do a regular quantitative external links, including the establishment of blog, Update Bowen, in the relevant forums or related plate posting, as well as exchange of friends chain.

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