Analysis of SEM marketing methods

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In fact, the purpose of writing this article is mainly around the hope that everyone with my understanding of SEM and communication has a greater cross further. Choose me to write my own thoughts. Welcome to add Blog QQ Group for detailed communication. The rest is not much to say. Oh, let's get to the point.

What does SEM mean? Please visit an article in this blog, which has a simple introduction. Seo-sem terminology? Click on this article for more information.

Download this article Electronic reading format: SEM analysis of marketing methods. pdf

Based on search engine marketing to guide the way. Because most of the time is not necessarily fixed mode. Many changes in the perspective of the analysis and consideration.

List goal-defined high-orientation Internet marketing services Here are divided into two points. First of all, we must do a good job of breaking through our customers to the company's network image improvement. Interactive they have a high opinion of our products or services. Try to make them even if they can find a way to have the same product on the web and not turn to their company. 2nd, we must plan how to guarantee the service of brand value-added. High-level orientation to analyze the detailed market and develop a strategic result of marketing into the Internet.

High-level orientation is the most important basis to guide the formation of network marketing strategy. And then seek to understand whether the brand in the network market to distinguish between regional. This is the basic factor in analyzing the local feedback construction information. Again, the focus, Target point, and the way they are used are the key competitors. After the analysis of the company's products to determine whether the need for vigorous publicity, for competitors they use the way to reform their own website, promotional methods, products and services. and must go beyond existing competitors. Finally, one of the most accessible strategy to achieve the goal of the market.

Here are some of the several SEM points listed below.

Analysis of your site in the current online selling points and stores, these two points can make your site in the network will have a basic development.

Functional assessment-Assess your site's popularity and usability, from search engines to whether the search engines are friendly and weighted to the site.

Cost estimate-Calculates whether your current cost and your balance are balanced, and use the aggregate budget to go there. And get a good way of spending.

Brand value-added planning and monitoring for competitors to engage in malicious activity, or other related to your brand has constituted a reactionary approach. Must have a plan.

Core Internet Marketing Services Overview

Full Analysis report-analyze the priorities of different websites and exceed their objectives. These include competitor types, market fragmentation, existing incorrect practices, finding the right target market, and whether the site will be popular or friendly with search engines.

Search Engine Optimization Integration – using Report research results constructs the implementation to maximize the visibility of the core Web site.

Payment placement Management – Target direct competitive market areas, settings, and management.

Analysis report-Maintain continuous network resources to provide recycling investment monitoring. Use this report to test and analyze your online operations, performance and potential to highlight new opportunities.

Continuous management – Increase service-oriented, target-maximization to brand protection and compliance list selling points.


The above outline is just my idea, we have any new suggestions can be discussed in the QQ group.