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Once upon a time, SEO is a very popular service industry. At that time, Zac, Tong, Zhang are resounding SEO master, they make a big profit through the SEO, so a time to many SEO service providers excited up, organized groups to provide SEO services to the site. But not long, 2012, SEO seriously hit, seo services for the SEO service providers are certainly also very hard hit, many companies to close down, the scene is appalling.
For SEO services, I believe that many SEO service providers have given up, regardless of the market is the price of Chinese cabbage or Baidu auction of the tragic blow, they can not be SEO services to generate confidence, but I think, since the search engine is still, then SEO will always have a market, valuable, SEO Service providers should learn to change themselves to adapt to the environment, in order to continue to survive.
First: Change the way of the SEO
One of the most important reasons to hit SEO service providers is the price of Chinese cabbage in the SEO market. Today's SEO market is a mess, black hat seo so that the whole market can not be standardized, resulting in many customers think that SEO is just a very cheap labor services, also do not want to spend more money on SEO. As far as I know a small SEO studio (has closed down), they simply can not receive a list of more than 2000 yuan, but also to optimize the keyword is not low, so they are not enough funds to continue to run this studio. Said so much, in fact, the author believes that the SEO service providers to continue to survive should improve this form of access, a new way to receive orders:
(1) I don't remember to pick up the cheap list.
SEO service providers do not because only see short-term funds operating problems to belittle themselves, their services to see cheap, there is a saying is right, you look down on yourself, who will be able to see you? For the customer's low price list, SEO service provider to learn to dour no, and with professional knowledge and comprehensive case to convince your customers, Let your customers understand what you do SEO to pay is what efforts and hardships, and gradually change their ideas.
(2) Don't take the hard list
SEO service Provider is another extreme is too ambitious, too arrogant, that they can have the ability to do some of the words of fierce competition, the final result is to do six months do not go up, wasted energy. The author believes that the SEO service providers should learn to be able to do, do not take over the difficult list, the General keyword index of more than 600, and its own website in the 100 not to pick up, would rather go to pick up a few single low-cost, simple list also do not pick up this list, otherwise one of them Secondly, if you do not will be very hurt the confidence of the internal members of the company, so the SEO service providers to bear in mind this point.
Second: Refine the details of SEO services
According to the author understand, now many SEO service providers are based on the key words provided by customers to do, that is, every day outside the chain + edit to do. In fact, I think this will do very tired, a lot of times a service can be refined to do. For example, SEO is divided into chain operations, site internal editing, website code optimization and other details, SEO service providers can go to provide these details to the customer, so that can increase the company's income, and secondly to reduce the burden on employees, and this can be dug into more markets and more customers, At present, I also see a lot of service providers in this direction of development, interested providers can also imitate.
Third: To create a learning atmosphere, training SEO talent
SEO service industry is unusually fierce, competition is not only the executive force of employees, but also the number of SEO talent. SEO Service Provider's leadership can not patronize the search for business, more time should learn to create a learning SEO atmosphere and training seo talent. The so-called live to the old, learn old, SEO is so, a lot of employees are only responsible for the chain or editing, they are a little knowledge of SEO, so the manager of the SEO service can often take some time to tutor these employees, so that they can fully understand the SEO, so as to make their work more effective. At the same time can be properly assessed, through a variety of incentive assessment to excavate internal talent, and constantly cultivate them, so that they become the pillar of the company, so that the company in the industry to win.
Above three points are the author some superficial understanding, in fact, I think the SEO service provider to continue to survive the core or its own attitude, do not follow the crowd, with the flow, do not see the environment is bad to give up, in fact, SEO service is still very promising. As a seoer, the author is also rely on doing SEO for a living, but also hope that those service providers and the author work together to save the struggle in the plight of the SEO service industry, I believe that stick to the SEO spring will return. The above for the author Babyliu original, hope to reprint friend plus a link Beijing hospital appointment registration http://www.bjghjgw.com, hope everybody support!