Analysis of new Web site diagnostics

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For the diagnostic analysis of the new website, generally have two kinds of situation: one, the new website starts to put into operation; second, the website preliminary optimization but no effect; whichever one is to SEO point of view to do site diagnosis, quickly analyze the site optimization and operation problems, so as to solve the problem of the site. 37 network from these two aspects of how to do a new site diagnostics analysis?

Analysis of Web site security and configuration

Many seoer do not consider security at all when they are doing site diagnostics or optimization. In Admin5 a large number of articles to contribute to the author analysis of keywords, tracking Baidu algorithm, diagnostic code, analysis friend chain outside the chain and so is not considered security issues. For example, the basic robots.txt settings, I am afraid to do site optimization are aware of robots.txt, but related to Web site configuration and server attacks caused by the SEO problem, you may not understand so detailed. For example, SQL attacks, embedded cmd.php script files, IDC in the DNS server detection of automatic defense when shielding spiders, and so on, these can lead to the site by K or down right. 37 Network Contact some of the customer site is due to security or configuration problems caused by the optimization problem is not resolved.

Keyword Diagnostics

Some sites do not have their own keywords, but basically all the corporate sites have their own core products, around the target keyword diagnosis from here. Core keyword is suitable for optimization, whether it is suitable as the main keyword. Many of the sites do not carefully analyze keywords, keywords, descriptions and titles are free to fill, or even blank. To determine the target according to their own strength, overheating has no meaning.

Site layout and code

Web site layout is usually made when the site has been designed. But web design does not necessarily meet the requirements of optimization. Although many of them adopt mature CMS, some details still do not conform to the optimization rules. Seemingly gorgeous beautiful pages, but the code on a chaos, it is not conducive to SEO. This can be used webmaster tools to simulate the spider to see what the problem of the code. If you understand the code, it is best to site layout (table or div) to do a check and adjustment, remember the enterprise site to keep the code concise; In addition, the site layout to be from the search engine and user two angles to consider.

Content updates and weight sets

From the site, the content of the updated frequency at a glance, but the weight of this is not obvious, can not easily be analyzed from the site. Content update is in the future optimization and operation of the constantly updated content, this point some customers do not understand the meaning of the update, simple to understand the content of the update, or even repeated things to add. This piece should pay attention to the relevance and quality of the content. And the weight concentration, is whether to consider the weight of the layout, that is, how to build on the chain, simulating whether the spider is conducive to the concentration of the site weight. Some corporate web site content is OK, but in the chain to build more messy.

Analyze competitors

Although competitors have a lot of SEO means you can not be analyzed, but we still have to know as much as possible competitor website. We should not only diagnose our own problems, but also analyze the strength and influence of our competitors. Win, learn to use tools to analyze SEO data and strength, comprehensive analysis of competitors than we are strong, the weight of the site is high, whether centralized, how much we should learn. The analysis of competitor websites is also aided by the optimization tools and webmaster tools. Analysis of competitors is to make up for our shortcomings, the scholar's long complement their own short.

New stations generally do not have any SEO data, even included are not, but the competitor site is generally quite mature, so use webmaster tools to diagnose each other's site indicators, including the amount, snapshots, Baidu weight, estimated traffic, domain name age, Google PR, included total and proportion, external links, links and so on. These are the basic optimization data, especially to look at the snapshot date, Baidu official explanation of the snapshot date is not useful for optimization, but through the snapshot date we can get a rough update of the frequency of the site, can reflect the side of the spider is frequently to visit this site, this need attention.

Of course, the above analysis are relatively basic, some are superficial, mainly in the site optimization and operation of the need for us to practice. For example, any of the above can be written independently of several technical articles. Although simple to say, but in the website diagnosis and analysis, these also belong to the more important question. For stationmaster, website optimizes person or operator start, website is a comprehensive project, although some problem occurrence probability is relatively small, but the problem that may cause is far-reaching, cannot neglect. Original from 37 Network http://www.37web.net/-site diagnostics, website analysis and optimization program formulation. Reprint please indicate the source.