Analysis of search engine how to judge the website active access user?

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Recently, Baidu Webmaster platform released the "Easy to be overlooked by the webmaster content: Active access to user data" This article, pointed out that the webmaster in the operation of the website, focus on the analysis of Web site data often ignores the active access to user data analysis.

What is a site's active access user? Baidu Webmaster platform to the Webmaster list three points: need answers, need to solve problems, naturally think of a website users, have content to share, have to confide, want to immediately log in to a forum users; there are things that are going on a website. And in my view, mainly in conveying the following three meanings to the webmaster:

1. Improve the site return visit rate, increase user stickiness

2. Optimize the site's focus, improve the site in the relevant focus areas of visibility

3. Improve the user experience of the website

As for how to increase user loyalty and how to improve the authority of the site in a certain area, this kind of article is too much, here is not cumbersome. Search engines can use a variety of channels and means to locate the site's active users, you know how the search engine is through what channels to judge a site's active access to users?

First, search keywords

We all know that users find a site in addition to direct access, jump links and other forms, the most important is the search keywords. And believe that the use of Baidu Webmaster Tools webmaster know, Baidu Webmaster Tools backstage has very detailed keywords, clicks, clicks and other data, search engine is through these keywords to analyze the active access to user data.

So what keywords to search for users are active users? In fact very simple, search "website name", "website name + other keyword" Such keyword search user, search engine judgment must be active user.

Ii. bookmarks

Bookmark includes Baidu search Tibet, QQ bookmark, Google bookmark, etc. there are many kinds of, many times we feel a good site will add the address of this site to search the hidden folder for the next visit. and search engine through the site's jump link access to data analysis can calculate the site's bookmark visitors data, and this is the site active visitors to judge one of the basis.

Iii. comments

Many times webmasters like to add friendship links or exchange visits and comments, just imagine if a site often has from the B site comments, this is not to say that from the B site related users is a site's active visitors?

Iv. Cookies Data

The vast majority of Web sites and browsers support cookies data, can record the visitor at a certain time or a certain time on the website operation behavior or other visits the website history, but the search engine may analyze the user's access behavior through the call to the cookie data, And then judge the user's attention to a particular website.

Article source: This article by Shenkai in broken folding June blog (http://www.pzboy.com/sem/seo/loyal-visitor/) published, Welcome to reprint, reprint please keep this link, thank you for your cooperation!