Analysis of SEO optimization mode of Enterprise station

Source: Internet
Author: User

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Do enterprise station Seoer spread such a word, Enterprise station flow is a cloud, conversion rate is the Enterprise station survival kingly way. But then again, there is no traffic and talk about the conversion rate!seo optimization occupies a large part of the enterprise station traffic. So how can the enterprise station to get good rankings quickly? Empty to optimize their own experience of enterprise station will be divided into two ways to share the hope for everyone useful.

One: Normal Enterprise station optimization

1: Website Architecture

The importance of a Web site in SEO is not said here, the following list of several business sites need to pay attention to some of the issues.

1:url rewrite

2:div+css Refactoring page Template

3: External invocation mode using CSS style sheets and JS

4: Breadcrumbs navigation bar return to the previous level menu, page title bar link

5: The level of the directory not too deep, because the Enterprise station content classification will not be too much, it is best to keep in 3 levels

6:title Description keyword tag, and the Alt attribute of the picture

2: The increase of the outer chain

Whether it is a link or outside the chain anchor text must be fixed a regular increase, in general, exchange 1-2 of sites with the same weight value of the site for the link exchange, and then to the large weight of the forum to write a knowledge platform of 20-30 original articles and add anchor text links in the published article. (such as the article in the Hundred Days, I will be the anchor text of the Hundred Days to link to the keyword for hundreds of days according to the page to increase the weight of this page xxx.com/ss instead of all the anchor text link all linked to the site's homepage)

3: Links within the chain

Web site needs to update the content to attract spiders crawling and collection, in the update of the article should do a good job inside the chain. The promotion of the key words within the chain is still very helpful, in addition to the construction of the site to do some of the title bar links, crumbs, the page appears on the previous, the next one inside the site link. Add new inner chain in the same way as do outside the chain, the key words in the article link to the page to form the link within the station. And here are some tips. That is to apply the wheel chain to the inner link, to reach the inner wheel chain. For example, Xx.com's key words for children's photography, then I will write an article title, label all for children photography. And the article appeared in children's photography anchor text link Guide home. When you write a new article later, as long as there are children's photography will be anchored text guide to the title of children's photography article page (not home) and so on, according to the form of the formula is a←b←c← (home for A, the title for children's photography article page for B) This is the difference between the chain and the wheel chain does not need to close. The most important thing to do in such an inner chain is to make a record.

As long as the above 3 points, the enterprise station of the key words believe will be greatly improved

Two: Unconventional

This way can only enhance the keyword ranking, the conversion rate of the long tail words will not be able to get ranked. Therefore, use this method carefully.

1: Will be in addition to the homepage of the tag screen, and try to achieve the simplification of the code.

2: For the site's internal links to add nofollow, such as: Contact us, about us, privacy protection, company profile, website background, and other links can nofollow them off, so do, the first page of the PR value will not be transmitted to them.

3: In accordance with the normal Enterprise station optimization Method 2 of the external chain of the increase method, there are laws and crazy to increase the quality of the chain on the line, anchor text links all point to the home page.

This kind of optimization method is the weight of the site all concentrated to the home page, and then use the quality outside the chain to enhance the site weight to promote the keyword ranking. But can not do long tail word optimization.

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