Analysis on how to analyze and solve the local tourism website after being punished

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With the arrival of the summer vacation, the number of tourism is increasing, can think of this year's summer vacation more and more, so that the local travel agency business is hot, but many travel agencies take both online and offline mode for tourists to provide tourism, especially every travel agency has its own travel site, Dedicated to the love of tourists to provide local tourist attractions, local tourism routes, local travel guide and local tourism knowledge. At present, due to a large number of local tourism sites gathered and together on the Internet, there will be occasional local tourism sites are punished by the phenomenon of Baidu, and those responsible for tourism site webmaster are more concerned about things.

Recently, I have been responsible for the optimization of tourism website, every afternoon will go to the major tourist groups in exchange for some other areas of the site friend chain, but I found that many local tourism sites have been punished, resulting in the site friendship links by each other down, or local tourism site was punished even after the reasons have not been directly revised site, The structure of local tourism websites is getting deeper. When the author in with a few travel site optimization personnel Exchange will find such a problem, travel site was punished after not know how to face, only blindly impatient, but impatient to eat hot tofu, so the author based on their experience with the vast number of local tourism site webmaster Exchange, How to analyze and solve the local tourism website after being punished.

Judge whether the website is really punished

First, judge whether you are really punished. It's a commonplace that websites are being punished, every so many updates will appear the site is punished, down the right or by K, in fact, these authors believe that the phenomenon is not to be seen, tourism site was punished enough to explain that the site is not good to optimize, the result of Baidu Big update after the site was punished, Some minor punishment and some serious punishment, in short the website is punished, but the author according to their own experience to do the station, if the site did not rank, weight, flow and so do not worry, first of all to determine whether the site is really punished, after the judge to wait until the next Baidu small update to see if the site can be restored, If not, check your website.

For example: the author responsible for the Guizhou tourism website, the month after the big update did not rank, weight and flow, this time the author is not busy, first of all, I check whether the site is really punished, from the content, chain, friend chain and so on to check, to see what they have done cheating and the outside chain of rubbish, These can be checked, if the inspection did not find these factors, then the author will wait a period of time to observe the site is likely to restore rankings and weights, and then to decide what needs to be done after.

Second, honesty to face themselves, optimization is a white hat

Secondly, to be honest with yourself and optimize for the white hat. White hat and black hat believe that the vast majority of tourism webmaster will know some, like white hat we are most understand, we usually write the soft and hair of the chain are some formal optimization means, although I do not understand black hat technology but also inkling. A lot of optimization staff in the travel site to do optimization is not likely to appear black hat but not black hat means, and sometimes they can not detect, it is this intangible victory tangible optimization means the site was punished. If some stationmaster really use Black Hat optimization, the website is punished is also taken for granted, so be honest to oneself, optimize whether for white hat.

For example: the author of Guizhou tourism site was punished by Baidu, first of all, I am not busy, first check whether the site is really punished, and then look at their own use of the technology is white hat instead of black hat technology, if not the author will immediately check the bottom of which point of the problem, and then in one correction.

Third, overall to optimize, improve content quality

Then, overall to optimize, improve content quality. Combined with the above two steps to the travel site after inspection, to quietly observe the site one weeks or a period of time, during which the webmaster of the travel site to the tourism site to do a comprehensive optimization, and then improve the quality of content, In fact, this can be explained if the site is really not punished can be observed after a period of time before making a decision, so that the site will have a bad beginning and good ending.

For example: The Web site is being punished, it's not necessarily scary, recently, the author in with a travel site optimization staff in the chat, the other party suddenly talked about the site was punished, and then there is no ranking and the weight of the flow, I told him you first check your site, if there is no big problem wait one weeks to see the situation, Then I said you this period of time comprehensive to optimize the site, the quality of the content to improve a bit, and then today's site restored, from experience this is very correct approach and choice.

Four, delete the site's spam links

Finally, delete the spam link for the travel site. This point I am very concerned about, a tourist site when the Baidu update or after a new algorithm often garbage link is caused by the site is punished with a direct factor, the author from many tourism sites will see some unnecessary links, including the author site also has a lot of links. such as: yellow links, gray links, industry unrelated links, forum signature links, a large number of purchase links. In particular, to judge outside the chain, Green Luo algorithm and pomegranate algorithm appears, often by the algorithm implicated in the site is countless, so the author suggested that travel site optimization personnel will be the site's junk link deleted.

For example: the author of the optimization is the Guizhou tourism site, the site did not rank and weight, at this time the author will check the site link, when the author found that the site has exported a lot of yellow links, the author can be in the Baidu Webmaster tools to reject the chain or directly submitted Baidu Snapshot will delete the link, and then

The above is the Guizhou tourism Network http://www.gzly.cn/original editing. Local tourism site was punished do not panic, analysis and check the most important, so the author also warned the Web site is responsible for the novice webmaster site is punished do not quickly change the site, otherwise it will make the site worse, through these four steps can make the site with the fastest speed back to normal. Finally I wish Guizhou tourism website in the summer vacation has a good result.